Social media mistakes your business is making

Social media mistakes your business is making

At its core, social media marketing is all about connecting with your audience and offering them something so valuable that they keep coming back for more. But, once you generate a loyal following, the next step is leveraging it to your advantage. After all, you can offer all the value in the world and your audience will love you for it, but at the end of the day, if you gain nothing out of it – what’s the point?

YouTube: Why your videos don’t get views

YouTube: Why your videos don’t get views

Many video creators regard the YouTube algorithm as a higher power that rules overview counts, completely outside of their control. They believe there’s no understanding of how the YouTube algorithm works. It’s one of the platform’s most carefully guarded secrets, after all. Except it isn’t.

Copywriting, your business secret weapon

Copywriting, your business secret weapon

There’s a reason copywriting is so intimidating for most marketers. It’s due to the fact that copywriting is the reason why people buy something. Copywriting is the text that makes somebody stop thinking, “I can live without it” and start thinking, “Why am I living without it?” That’s a lot of pressure to put on a series of words.

Use social media to improve customer service

Use social media to improve customer service

These days, social media interactions can make or break a business. Multiple studies have shown that the majority of consumers now expect a response from a brand on Twitter within an hour. And on Facebook the expectations are similar, about 42% of customers also expecting a response within one hour of posting.

How to build a solid CRM machine

How to build a solid CRM machine

Nowadays, having a comprehensive marketing communication stream is one of the cornerstones of good business. It’s an essential ingredient in order to conquer customers’ hearts and win their loyalty. Taking the first steps in the digital marketing world can be extremely challenging, but it’s a very fruitful path. To succeed in this task, here are few rules to guide you on your path to building a solid CRM.