First impressions are important, but in e-commerce keeping your customers coming back for more will bring you the real conversions. Very few online shoppers convert during their first visit to a new website. In fact, recent statistics suggest that only 0.59% of first-time visitors place an order. The rest are getting to know the brand, browsing product pages, comparing prices and so on. Conversion rates increase once users return for second and third sessions, but there’s no guarantee that will happen. Unless you do something about it!
All-in-one-screen shoppable content could evolve in ways that dramatically change e-commerce and marketing. In today’s digital age, content is increasingly being viewed as a primary factor behind purchasing decisions in e-commerce. People don’t want to buy goods and services instead, they want to buy relations, stories, and magic. The result? More and more brands are getting serious about content, favoring it over ads. In other words, content in e-commerce is now thriving.
Wouldn’t it be great if every single one of your first-time customers would keep on coming back for more? Or even better, if they loved your company so much that they told all of their friends about you?
The rise of marketing automation has made it more important than ever for marketers to develop their emotional intelligence, also known as EQ, if they want to win their customers’ hearts and minds. There’s no denying that it is a powerful tool that helps marketers nurture leads by delivering highly targeted and personalized messages throughout the entire purchase journey.
Technological innovation comes with new challenges in any industry and advancement in artificial intelligence and content marketing are no different. Self-teaching algorithms have made search engine optimization more abstract and difficult to master, which means it can feel harder to rank, attract an audience, and ultimately, gain customers with content marketing.
Initiating marketing of an e-commerce business is hard, but not impossible. Where do I begin? is the question that pops into your mind when marketing your first e-commerce store. Digital marketing has branched out into several categories – such as paid, influencer, search, social, and more. The result? Marketing any business online has become incredibly challenging and confusing.