Our brains can identify images seen for as little as 13 milliseconds, and according to recent studies, 65% of us are visual learners. This means that more than half of us recognize, absorb and retain information better if it’s conveyed through a picture or video rather than text.
The number of worldwide users on social media is projected to hit a whopping 3.02 billion active users per month by 2021. That’s one-third of the world’s entire population! So, it’s obvious that social media, more and more, is engaging the majority of the world’s citizenry.
Gone are the days when a brand could sink all of its heart, soul, and budget into a single creative experience. You can’t be so singularly focused, your audience sure isn’t.
Competition comes as something natural with any business. That’s even more a given for e-commerce brands where it’s not just about local competitors that you need to worry about. Customers are overwhelmed with options, and they want to quickly understand what makes one product or brand different than another. Knowing the right way to position yourself and your products can mean the difference between standing out and blending in. That’s why it’s crucial for you to understand how to identify a unique selling proposition (USP) to help guide your branding and marketing decisions.
If you want to form connections with potential customers and clients, having a great brand story is key. This type of content enables people to identify with your brand and care about it, its the “why and how” of your business, including your driving mission, your struggles, and your successes.
A brand’s value is based on how much profit it makes, how strong the brand is in comparison to the competitors and the role that the branding plays in the product purchase.