Best Practices for Sports and Leisure E-Shops

Best Practices for Sports and Leisure E-Shops

Discover what tactics can turn your e-shop into a winning e-commerce player. Here are the best practices for sports and leisure e-shops!

Understand your customers’ particular interests and use this information to communicate with them meaningfully. Keep them browsing your online shop with dynamic pop-ups. Opt for automated emails and build a strong social media presence. If you keep their needs in mind, they will reward you too.

Best 6 Tactics to Turn your Home and Garden Online Store into a Money Making Machine

Best 6 Tactics to Turn your Home and Garden Online Store into a Money Making Machine

They want a blooming garden, you want a blooming business. Check out these home & deco marketing ideas and get ready to see your sales go through the roof! If shoppers can’t touch the fabric, make them feel it. Create unique experiences and leverage personalisation to turn subscribers into customers. Make social media your partner in crime. If visitors are reluctant, make them buy. It is all about finding their soft spots.

How to Skyrocket Your Fashion Online Store’s Sales: 4 Behavioral Segmentation Tactics

How to Skyrocket Your Fashion Online Store’s Sales: 4 Behavioral Segmentation Tactics

Predictive customer segmentation gathers useful information about shoppers to predict their future actions or their likelihood to buy a product. Generate traffic and boost your sales by using an exit pop-up and the power of email and push notifications automated campaigns. They know what you want before you do.

How to Boost Your Online Shop Sales During Easter – 7 Eggcellent Marketing Tips and Tricks

How to Boost Your Online Shop Sales During Easter – 7 Eggcellent Marketing Tips and Tricks

The Easter Bunny is just a click away. It’s time to think of creative marketing strategies to boost your sales. Our advice? Be unique! Customise your web design and turn Easter traditions into smart online marketing campaigns. Leverage social media and never forget to create FOMO (Fear of Missing Out). Always be one step ahead of your competitors and learn from your mistakes.

Google will Block Third-Party Cookies by 2022

Google is about to make a new move, similar to Firefox and Safari, and block third-party cookies on Chrome. While the other two web giants have already taken these measures, Google will take a slightly different and gradual approach which will be finalised by 2022. The announcement was made on the 14th of January.  What are third-party cookies? Third party cookies consist of a few lines of code used by digital marketing specialists to track user activity and target certain audiences based on user-tracking analysis.  Why Google wants to block third-party cookies on Chrome One of Google’s main objectives is to provide a secure online environment and protect user privacy. This initiative comes as a response to an increase in third-cookie blocking by users.  Still, why are these cookies considered invasive by users so much that they would block them? For example, if you browse some pieces of furniture in an online store and then you start seeing ads on websites that have nothing to do with your previous browsing, that happens thanks to third-party cookies. And while many of us are not very fond of the high number of ads, these are extremely effective. But because through these third-party cookies user preferences are not taken into consideration 100%, Safari and Firefox are no longer supporting this type of tracking.  How will Google block third-party cookies? As an alternative to this challenge, Google plans to introduce a new initiative called ‘Privacy Sandbox.’ Through this initiative, Google intends to provide an ideal online environment both for users and advertisers.  This means Google wants to sustain a web that supports ads...