Instagram’s known for engagement, about 4 times more than that of Facebook. But how is that going to make you excel at driving product sales?
Before social media, your boss may have increased your budget and told you to buy more ads, sponsor additional events, or throw your logo on a bus stop bench, but in today’s world, the biggest challenge for marketers is getting better results while spending less money. How can we solve this challenge? Neuromarketing.
Social media can do a world of good as long as it remains “social” in nature. Unfortunately, it’s become more of a catalyst for social isolation. It used to be all about having fun or getting the latest news of the day. Now, it’s hard to get through it without feeling like the world is falling apart.
Look out, X, Y, and Z, there’s a new letter in town: C! No, we are not learning the alphabet, we are talking about generations. Gen C is a powerful new force in culture and commerce. They are empowered by technology to search out authentic content that they consume across all platforms and all screens, whenever and wherever they want.
What makes content convincing? The secret ingredient to awesome content isn’t a tight argument or even a great concept. It’s EMOTIONS! People make most of their decisions based on how they’re feeling. This is especially true when it comes to purchasing decisions. Forging positive connections with your audience won’t just increase sales, but it will also promote brand loyalty. Leverage emotion in your marketing and your content will just keep getting better.
Voice search is here. Voice search is now. And voice search is our future. If you want to stay ahead of your competitors, now is the time to start optimizing your content for voice.