How to Sell Children’s Products and Toys Online

How to Sell Children’s Products and Toys Online

E-commerce needs to come out and play. Follow your inner child and learn how to sell children’s products and toys online! The best toys and children’s items open up our imaginations. They teach us about ourselves, as well as the world around us. Keep your children’s articles and toys online shop practical and smart (without spoiling the fun) and show your competitors not to play around with you.

Be Delicious! 8 appetizing Marketing Strategies for Food E-commerce

Be Delicious! 8 appetizing Marketing Strategies for Food E-commerce

Use delicious visuals to trigger their appetite and detailed labels to keep them healthy. Emphasize google search campaigns and make social media your cherry on top marketing strategy. Remember to engage with your foodies on a constant basis and create a subscription service to make their life easier. Piece of cake!

6 съвета, които ще превърнат онлайн магазина ти за Дом и Градина в машина за пари

6 съвета, които ще превърнат онлайн магазина ти за Дом и Градина в машина за пари

Те искат комфорт, ти искаш процъфтяващ бизнес. Виж тези маркетинг идеи за Дом & декорация и се приготви да видиш как поръчките ти порастват.

Как да увеличите продажбите на вашия онлайн магазин Fashion – 4 Тактики за поведенческо сегментиране

Как да увеличите продажбите на вашия онлайн магазин Fashion – 4 Тактики за поведенческо сегментиране

Успешните онлайн магазини за мода трябва да познават аудиторията си, за да предвидят тенденциите. За щастие има един лесен начин да превърнете предположенията в прогнози с висока точност, създаващи интерес. Отговорът? Прогнозна сегментация на клиентите, която събира полезна информация за купувачите, за да предскаже бъдещите им действия или вероятността да закупят продукт. Генериране на трафик и увеличете продажбите си, като използвате изскачащ прозорец при намерение за изход от сайта и силата на автоматизираните кампании за имейл и push известия. Те знаят какво искате дори преди вас самите.

5 добри практики за увеличаване на продажбите на онлайн магазин в сферата на красотата

5 добри практики за увеличаване на продажбите на онлайн магазин в сферата на красотата

Накарайте ги да се чувстват специални и уникални! Използвайте тези маркетинг стратегии за онлайн магазини за красота и се подгответе за бум на поръчките.

Tracking Pixels: What They Are & Why You Need Them

Tracking Pixels: What They Are & Why You Need Them

What is a Tracking Pixel?   We’ve all heard of pixels before. It takes many of them to form the text, images, or videos that we see on our screens. But these innocent colorful dots have no interest in your online activity whatsoever. Enter – the tracking pixel. Tracking pixels are snippets of code containing an external link to a dedicated server, which can be embedded in a webpage, email, or banner ad to collect information. They are generally tiny (creating a 1×1 pixel graphic), transparent, and hidden so they can discreetly monitor each of your online actions. They gather data on user behavior, cultural and geographic context, web traffic, and site conversions, providing key details for marketers. How does it work?   When someone visits your website or opens your email, the HTML code is processed by their browser, following the link and opening the hidden graphic. This action is then identified and recorded in the server’s log files, allowing for different information to be transmitted. Some of the data points gathered by tracking pixels include:   Visited webpages   Time of visit   In-session activities   Operating system used   Device type   Screen resolution   IP address If you think that sounds like a cookie, you’re almost right. Tracking pixels and cookies are in fact quite similar; that’s why they are often used in conjunction with one another. Both cookies and tracking pixels are used to monitor users’ online activity and provide personalized content (ads, recommended products, etc.). However, unlike pixels, cookies are browser specific, most often used for storing user credentials, which simplifies the login...

From almost Failure to Success

“Show me the money!” is the nervous cry of the old guard executives while they desperately struggle to deal with commoditizing markets, the loss of their differentiator, and the inevitable loss of profitability. At the same time, the new “breed” of customer-focused executives smile, knowing the answer is simple: focus on the customer; not the organization. Doubling down on providing customers with an emotionally engaging experience and the rest will come naturally. The Customer Experience is the next competitive battleground for companies, as more than 50% of an experience is emotions. Why do many companies ignore the emotions they evoke in their customers? Because in the past it worked, as the consumers had no choice, and the feeling has been transmitted from generation to generation.  Ok, so I need to provide a great customer experience…but how do I know if I’m doing it right? “If you can’t measure it, you can’t improve it.” And the most efficient way in measuring the Customer Experience level, is for sure NPS (Net promoter Score), a metric that was first mentioned in Harvard Business Review in 2003 in the United States of America as “The one number you need to grow” and that very soon developed into a whole system used with success worldwide. The very strong points of NPS are that it is very simple and intuitive, it doesn’t waste anyone’s time and it brings to the foreground the main issues that a company may have, unbiased and straight to the core. The customers who interact with the different departments of the company are asked two questions: 1. On a scale from...