Creating an inspiring brand story

Creating an inspiring brand story

If you want to form connections with potential customers and clients, having a great brand story is key. This type of content enables people to identify with your brand and care about it, its the „why and how” of your business, including your driving mission, your struggles, and your successes. A brand story should not only present facts but also evoke feelings. In order to help you create your own brand story, here are the key elements to putting together a narrative that will resonate with your followers, and help your business grow.   Honesty and transparency Authenticity can only be achieved through honesty and transparency. You’d be surprised how quickly people can figure out if you’re trying to fool them. Customers appreciate businesses that are upfront with their intentions.   Purpose and vision It’s not enough for a business to exist simply to make profits. What makes a business truly have a „brand” is the big picture. A brand with a purpose will do a lot better in the long term. Your vision is all about the impact you want your brand to make in the world, and everything you do in your business should fit that vision in the long term.   Values The set of principles your brand follows is what enables you to execute your vision. It shapes your internal culture and guides personnel in day-to-day operations. It’s also good if your brand shares the same values as your customers.   Products and Services The lifeblood of a business is the products and services it’s selling. They have to live up to the brand story...
Cum sa maximizezi banii investiti in Google si Facebook

Cum sa maximizezi banii investiti in Google si Facebook

De cate ori ti s-a intamplat sa renunti la campaniile de Google si Facebook pentru ca reclamele tale nu aduceau profit magazinului tau online, ci doar mancau bani pe banda rulanta? Banii investiti in campaniile de marketing nu trebuie sa se transforme intr-o cheltuiala care nu iti aduce niciun beneficiu. Din contra, atunci cand stii care iti este costul per achizitie (CPA), poti sa imbunatatesti performanta campaniilor tale si sa castigi mai multe conversii, la un pret mai mic.

Provocarile care nu te lasa sa te bucuri de rezultate pe Google

Provocarile care nu te lasa sa te bucuri de rezultate pe Google

Sa valorifici pe deplin potentialul reclamelor Google nu este chiar atat de simplu pe cat ar parea. Mai ales daca incerci sa faci singur si nu stapanesti particularitatile acestei masive platforme de advertising. Campaniile eficiente de Google presupun informare, optimizare si mai ales rabdare. Dupa ce depasesti aceste provocari, vei vedea ca tot efortul a meritat cand magazinul tau online se va bucura de mai multe vanzari.

Preconceptii care iti afecteaza vanzarile din reclamele Facebook

Preconceptii care iti afecteaza vanzarile din reclamele Facebook

Facebook-ul este una dintre cele mai mari si mai folosite modalitati de a-ti promova magazinul online. Insa este si o platforma frustranta si care presupune ceva eforturi pentru a investii banii cu cap. Mai ales cand abia incepi sa faci primii pasi catre aceasta modalitate importanta de a-ti face cunoscute produsele, pot aparea dificultati. Dar stai linistit, sunt destui cei care a trecut prin asta! Iata cateva preconceptii care nu te lasa sa te bucuri de rezultate:

Reclame mai performante, munca mai putina

Reclame mai performante, munca mai putina

Sa ai la dispozitie o intreaga echipa care are grija de marketingul magazinului tau online suna tentant. Mai ales ca iti da si sansa iti indrepti atentia catre alte indatoriri. Aceasta abordare vine insa cu un cost in timp si bani. In timp ce o aplicatie de marketing automatizat este mai putin costisitoare si vine la pachet cu niste capacitati uimitoare si care nu sunt disponibile atunci cand setezi totul manual.

Greseli care nu te lasa sa iti cresti magazinul online

Greseli care nu te lasa sa iti cresti magazinul online

Indiferent cat de meticulos iti planuiesti fiecare pas, te vei confrunta cu greseli care vor stopa progresul magazinului tau online. Fie ca faci prea multe de unul singur, fie ca marketing-ul tau nu este focusat pe nevoile clientilor, fie ca nu stii care este potentialul clientilor tai si cum acesta te va ajuta pe tine. Nu exista o reteta pe care daca o urmezi magazinul tau online va creste, dar pentru orice problema exista o solutie.

Social media marketing tips to boost your conversions

Social media marketing tips to boost your conversions

Nowadays, literally, everyone with a smartphone has access to social media. As a consequence, many people think that they know what it takes to build a brand, and selling products using those tools. They’re good at taking pretty pictures and using clever hashtags. But there’s much more to social media marketing than getting a few Likes on a picture.