5 Strategies to Run a Successful Black Friday Campaign in 2019

5 Strategies to Run a Successful Black Friday Campaign in 2019

Black Friday is knocking on your door and your online store needs to be ready to welcome the overwhelming crowd of customers hunting for discounts.  So how do you prepare? And when do you know if you’re ready?  This post will emphasise 5 Black Friday marketing tips to boost your traffic and increase your sales.  So let’s dive in.  What exactly is Black Friday? Black Friday comes right after the American Thanksgiving and it’s not just a day, but more like the start of a long-awaited holiday season. That’s why entrepreneurs prepare in advance by providing record discounts to their most popular products. Black Friday ends with Cyber Monday which is essentially the same type of event designed for online shopping only. Now that you have a rough idea of what’s Black Friday and its origin, it’s time to outline the first crucial step you need to take to make sure you start your Black Friday campaign with the right foot.  Evaluate Last Year’s Results Since you’re the one who knows best how well your eCommerce business performed in 2018, there’s a list of questions you need to ask yourself to see what direction to take for your Black Friday campaign.  What were your best performing ads? Try to see what messages performed better and why others didn’t. Maybe what made the difference were the benefits they provided, the writing style, or the type of audience.  What was your bidding strategy? Was the investment worth the effort? If not then you should assess your campaign for 2018 again and calculate how you can invest without risking too much and...

How to Automate Your Black Friday Campaign With Retargeting

There are less than two months until Black Friday, so online entrepreneurs are gearing up with their best offers to welcome the waves of customers. I am sure you are also preparing your own strategy because you want your sales to skyrocket.  But if you want to maximize your chances to run a very successful Black Friday campaign, you need to start automating your digital marketing processes. That means less work for you and more money. In this post, we will show you how you can launch your Black Friday campaign with just a few clicks with the Retargeting platform.  What is Retargeting? Retargeting is an eCommerce marketing automation software that uses personalized triggered messages to increase sales for online shops. The soft analyze user activity on your website and then it uses personalized Black Friday pop-ups to make an offer. Sounds cool, huh? Additionally, the tool offers a vast array of automated and fully personalized services from Google, Facebook & Instagram ads to personalized emails, pop-ups, and onsite product recommendations, with significantly increased performance at a lower cost.  Online Shops Problems Low conversion rates, below 1% Bounce rate higher than 45% Over 70% cart abandonment rate Low retention rate No user activity tracking  Benefits of using Retargeting Increased conversion rate Decreased bounce rate Recovered abandoned carts Develop a database of subscribers Unlimited access to the platform Live chat support What You Can Do with Retargeting Apart from sending personalized messages, Dynamic Ads are used to drive more traffic to the online store and remarket the existing traffic by engaging the target audience with Black Friday incentives. Dynamic Ads...