E-commerce industry and consumer data in 2017 Infographic

E-commerce industry and consumer data in 2017 Infographic

Consumer surveys state that 95 percent of Americans shop yearly online, and according to Ecommerce News Europe, 60% of Europeans with internet access shopped online once a month. Additionally, the frequency of online deals is growing exponentially. Nearly 51 percent of Americans confirm that their loyalties are shifting from marketplaces to e-stores. The e-commerce trendsetter of 2017 is that 62 percent of smartphone users are making online purchases through their mobiles.      If your business is losing steam in a maze of marketplaces, it’s high time you quit running and become airborne. Capitalize on the latest e-commerce trends to sharpen your business trajectory. This is the way to do it: Be online 24/7, 365 days When you’re sleeping, buyers overseas are hitting the mall keyed up to buy. Being online 24/7 ensures you’re there to catch eager shoppers. Surveys tell you that marketplaces are seeing business share plummeting to 45 percent, while branded e-store sales are soaring by 55 percent.  This is your opportunity to build a loyal brand following in cyberspace.   Make social selling your business multiplier Statistics detailing the business impact of social media are revealing. Over 20 percent of Facebook followers, 14 percent of Instagram users, and 10 percent of Snapchat users are gravitating to e-stores spurred by a flood of advertisements, product sharing, and attractive offers. A combination of product information sharing on Facebook, visually appealing advertisements on Instagram and customer interactive branding on Snapchat will effectively channel traffic to your e-store and escalate conversions. Tell your customers you’re there to fulfill their every need Understanding consumer behavior is the most important step in...
E-mail marketing statistics Infographic

E-mail marketing statistics Infographic

Thanks to the latest E-mail Marketing Infographic, we’ve found out some special insights about how people behave in certain situations regarding their daily e-mail reading routine. We would like to share important facts with you, so bear with us through this article, as we’ll be giving the best tips to help improve the brand communication. (Read more…)

The State of Email Marketing in 2016 Infographic

The State of Email Marketing in 2016 Infographic

Email is not dead. In fact this year, email usage is at an all time high and that’s why marketers invest more and more in this channel. Even if in the last 2 years more and more articles, appeared in the media, stating that email is on its last legs, those statements couldn’t be further from the truth. (Read more…)

Back to school eCommerce stats 2015 [Infographic]

Back to school eCommerce stats 2015 [Infographic]

All marketers will always try to find out more and more about their consumer behavior, so they can deliver the best product, at the best price, in the best moment in order to increase their sales. Speaking about the best moment, marketers already know when their business performs better – if you sell ice cream, summer is the best season for you, if you sale winter clothes, then winter is your favorite one. The retail industry has its great seasons and it seems that Back-to-school it’s one of them. Actually, this is the second largest time of year for retail sales. Students buy a lot of things! Here are some statistics from 2014, according to Nextopia: 96 % buy school supplies; 91% buy clothing; 82% buy shoes; 66% buy backpack or book bags; 9% buy computer software or small accessories. It looks like some industries have a lot of benefits in this period! Yes, Back-to-school it’s a big opportunity, but you do need to review you strategy – think about what people love about your products and why would they buy them right now. People love this period but they are not willing to open up their wallets just like that. Some statistics show that discounts can be a great influence for your shoppers. You should try a retargeting strategy if you want to give them an incentive to make a decision. Trust us, this really works! Read the infographic below to find out what every online retailer should know about Back-to-School season in 2015!   Start your free trial now   Sources:  – http://heroicsearch.com/back-school-ecommerce-stats/ – http://www.nextopia.com/blog/2014/08/ecommerce-infographic-back-to-school/ – http://www.pfsweb.com/blog/2015-back-to-school-infographic-digital-retail-and-ecommerce/ – http://www.mytotalretail.com/article/best-class-merchandising-tactics-back-school-e-commerce-success/ – http://www.godatafeed.com/blog/10-back-to-school-ecommerce-stats-to-know-for-2015/   Photo credits:  – http://www.pfsweb.com/blog/2015-back-to-school-infographic-digital-retail-and-ecommerce/...
How Upselling and Cross Selling can increase your revenue [Infographic]

How Upselling and Cross Selling can increase your revenue [Infographic]

We will start this article with a redundant question: Do you want to sell more? We bet you do! The reason we asked is because we want to remember you how important is this to you. Do you think you can get extra sales from your existing customers or from the new ones? Our answer would be: from both of them. That’s true that sometimes generating extra sells from a new customer may be much more expensive than from an existing one, but today we want to talk about two Marketing strategies that can help you generate extra sales without thinking about extra costs. We won’t ask you to guess because you have already read the title of this article and you know who we are talking about: Upselling and Cross Selling. If you thought about more traffic on your website to increase your revenue, then this might lead you exactly to our previous point: you will end by spending more and that’s not what you want. You don’t have to choose between these two options – you can use both of them, because this can bring to you an excellent growth! These can help you sell more, increase your customer engagement and loyalty and reduce your cost of sells Discover from the article below how Upselling and Cross Selling can help you generate extra revenues and don’t forget that a Marketing Automation tool can make this easier for you thanks to its triggers – live or email. Start your free trial now   Sources:  – http://www.quicksprout.com/2015/03/27/how-to-boost-your-revenue-through-upselling-and-cross-selling/?display=wide – http://www.hoovers.com/lc/sales-marketing-education/how-to-cross-sell-up-sell.html – http://www.alphagraphics.com/center_blogs/san-francisco-california-us685/2015/03/30/how-to-increase-your-revenue-with-crossselling-and-upselling/ – http://thejibe.com/blog/15/04/ecommerce-solutions-boost-your-revenue-through-upselling-and-cross-selling-infographic   Photo credits:  – http://www.quicksprout.com/2015/03/27/how-to-boost-your-revenue-through-upselling-and-cross-selling/?display=wide...
Email Marketing – Statistics and Trends in 2015 [Infographic]

Email Marketing – Statistics and Trends in 2015 [Infographic]

Before we start talking about what’s happening with Email Marketing in 2015 let’s talk a little about what Email Marketing is. An easy definition says that the email it’s like a tool used by marketers for marketing communication. By marketing communication we can understand every message you send to your prospects or your clients, but let’s be more specific. You can send: – direct promotional emails if you want to gain new customer or convince the existing ones to buy again your products; – emails that encourage your customer’s loyalty and improve your customer relationship; – Marketing messages or advertisements placed in emails sent by other people. It seems that Email Marketing is one of the most effective channels to drive sales since it is 40 times more likely at bringing more customers than Facebook or Twitter. Remember, when using Email Marketing don’t forget about your subscribers’ remorse which is the regret after subscribing to an email newsletter. Analyze the infographic below and find out what are the statistics and trends for Email Marketing in 2015. Enjoy it!     Start your free trial now   Sources:  – http://www.email-marketing-reports.com/intro.htm – http://www.business2community.com/infographics/need-know-email-marketing-statistics-trends-01245031 – http://blog.sanebox.com/2015/07/23/email-marketing-unsubscribes-2015/   Photo credits:  – http://www.guerrillafreelancing.com/dissection-of-a-cold-email-marketing-campaign/...