How Personalized Newsletters Can Boost Your Conversion and Retention Rate

How Personalized Newsletters Can Boost Your Conversion and Retention Rate

Personalized newsletters allow you to send a slightly different version of the same email to each subscriber, depending on their demographics, browsing behavior, previous purchases, etc. Implementing personalization technologies is complex, but with the right tools at hand, your Conversion Rate, sales, Average Order Value, and customer loyalty will definitely skyrocket.