Context, the missing ingredient of your social media

Context, the missing ingredient of your social media

With social media engagement hovering below 0.1% and organic social visibility in a continuous decline, social media might not seem like the lucrative marketing channel it once was. While social media reach may be declining, your customers are still relying on these platforms to help them find information and connect with brands. So, we have to figure out how to reach them in a landscape that’s working against us. We have to make social work for us in a different way. Part of this starts with the content itself. How do we give our audience something that interests them, that stands out, that captures their attention, all while adhering to character limits? We add context! Here are a few ways you can do just that!   More than a headline You just copy the post title and throw it into a social update. Easy enough right? The problem with this is it can be so boring! In most cases, it doesn’t sell the post and it certainly doesn’t encourage people to click. Instead of just sharing the headline, consider the following:   Quotes: Whether it’s a quote shared within the piece or a sentence that captured your attention, use call outs in your update. Statistics: Statistics are a great way to make a point and/or support an idea. On top of that, they tend to draw people’s attention. Have a stat within your content that is intriguing? Use that in your social updates. Challenges and solutions: Is your content solving someone’s problem? Then lead with that. Tell your audience what the challenge is and how your content is helping...
Instagram caption for more engagements and sales

Instagram caption for more engagements and sales

Instagram is primarily a visual platform, but its posts have an entire area of real estate that can serve to increase traffic to your website, your number of Instagram followers, and even your sales. A strong visual on Instagram can make users “slow their scroll” and stay locked on your post, but a carefully thought out caption can do a lot more heavy lifting in terms of marketing and sales.