More traffic from Instagram Stories without the Swipe-Up feature

More traffic from Instagram Stories without the Swipe-Up feature

The “Swipe Up” feature on Instagram Stories is a very popular way to get more traffic to your website. The option enables you to add a direct link back to your site, which your Stories viewers can then access by simply swiping up on your Stories frame. But, unfortunately, it is only accessible to those with 10,000 or more followers or a verified profile.

Pinterest, the shopping experience your e-shop needs

Pinterest, the shopping experience your e-shop needs

Pinterest is a great source of traffic for e-commerce due to the platform’s focus on visuals. Users can find pins on almost anything they want and most times these people are already in a buying mood. If you’re not tapping into Pinterest traffic potential as an e-shop owner, then you’re already missing a lot.

Social media mistakes your business is making

Social media mistakes your business is making

At its core, social media marketing is all about connecting with your audience and offering them something so valuable that they keep coming back for more. But, once you generate a loyal following, the next step is leveraging it to your advantage. After all, you can offer all the value in the world and your audience will love you for it, but at the end of the day, if you gain nothing out of it – what’s the point?

Use social media to improve customer service

Use social media to improve customer service

These days, social media interactions can make or break a business. Multiple studies have shown that the majority of consumers now expect a response from a brand on Twitter within an hour. And on Facebook the expectations are similar, about 42% of customers also expecting a response within one hour of posting.

Context, the missing ingredient of your social media

Context, the missing ingredient of your social media

With social media engagement hovering below 0.1% and organic social visibility in a continuous decline, social media might not seem like the lucrative marketing channel it once was. While social media reach may be declining, your customers are still relying on these platforms to help them find information and connect with brands. So, we have to figure out how to reach them in a landscape that’s working against us. We have to make social work for us in a different way. Part of this starts with the content itself. How do we give our audience something that interests them, that stands out, that captures their attention, all while adhering to character limits? We add context! Here are a few ways you can do just that!   More than a headline You just copy the post title and throw it into a social update. Easy enough right? The problem with this is it can be so boring! In most cases, it doesn’t sell the post and it certainly doesn’t encourage people to click. Instead of just sharing the headline, consider the following:   Quotes: Whether it’s a quote shared within the piece or a sentence that captured your attention, use call outs in your update. Statistics: Statistics are a great way to make a point and/or support an idea. On top of that, they tend to draw people’s attention. Have a stat within your content that is intriguing? Use that in your social updates. Challenges and solutions: Is your content solving someone’s problem? Then lead with that. Tell your audience what the challenge is and how your content is helping...