The subconscious and how it can help your business!

The subconscious and how it can help your business!

How many times have you noticed that you completed a task or arrived somewhere without thinking about how you achieved it? That’s your subconscious mind in action, making fast and automatic decisions with little or no conscious awareness of the decisions we make. Why does this occur?

Customer experience, the key to outrun competitors

Customer experience, the key to outrun competitors

Not long ago, companies believed they could compete on price. And it worked. For a while. But with the growth of the Internet and smartphones, consumers became more aware than ever of options. And began demanding better experiences along the way. And thus, a new marketing buzzword was born: Customer Experience (CX).