Not long ago, companies believed they could compete on price. And it worked. For a while. But with the growth of the Internet and smartphones, consumers became more aware than ever of options. And began demanding better experiences along the way. And thus, a new marketing buzzword was born: Customer Experience (CX).
Content marketing is red-hot, but after creating brand awareness, driving traffic and proving your industry authority, how can you use content to convert prospects into leads and paying customers?