Marketing trends you can’t ignore in 2019

Marketing trends you can’t ignore in 2019

As 2019 approaches, the digital marketing landscape that includes SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. There may have been a time when you could’ve dismissed artificial intelligence or visual search as just the new kid on the block, but that time is long gone. There are many new marketing trends and strategies that are evolving in the current high-tech, Internet-connected era and businesses should use them to succeed in their efforts because what worked for you last year may not work this year. So here are the key digital marketing trends for 2019!

Manipulation in marketing, the right way!

Manipulation in marketing, the right way!

Our mind largely works on a subconscious level. During every second of our waking day, it takes in and filters tremendous amounts of information. It needs to, otherwise, we would not get through the day unless it subconsciously took in information, spat it out and made assumptions on the back of it.

Human behavior: How to use it to boost your sales

Human behavior: How to use it to boost your sales

You can have the most logical and compelling proposal but still fail to get any response, due to the fact that people are not rational. If you are working hard but seeing little to no increase in sales, this could be attributed to a lack of understanding human behavior. Successful salespeople and marketers understand universal human behavior well enough to use the right trigger words to get them to take action, each and every time. Let’s talk about the most common human tendencies and how can you use them in your advantage:   People will do more to avoid loss than to gain pleasure According to research into human behavior, people typically fear loss twice as much as relish success. As a result of this loss-aversion tendency, people are also more likely to stick to existing solutions rather than to risk losing what they have. That doesn’t bode well for new businesses. So what can you do? Consider offering free trials to lower the risk of going into business with you. Once they start incorporating your solution in their lives, loss aversion will work in your favor. It becomes hard for them to stop using your solution so they will pay to continue using it. Money-back guarantees work in the same way.   People are naturally inquisitive Curiosity is a human behavior trait that distinguishes us from other species. From a marketing standpoint, this is also why click baits work so well. Whenever we perceive a gap between what we know and what we want to know, we can’t help but seek to close the gap. Successful companies have...
Unboxing: The most underused marketing opportunity

Unboxing: The most underused marketing opportunity

When it comes to e-commerce, a shipped package represents the most direct connection with a customer, but it is also one of the most underused marketing opportunities. Done well, a branded packaging and unboxing experience is a great way to leave a lasting impression, create a memorable moment for your customers and encourage them to shop with you again in the future.

Seasonal keywords: How to boost your holiday traffic

Seasonal keywords: How to boost your holiday traffic

SEO is an essential tool all year long, but did you know that you should switch up your keywords for the upcoming holidays? According to statistics, about 51 percent of consumers prefer shopping online and will turn to search engines to find the perfect gifts, tips on how to host the best holiday party and holiday recipes.

The right audience for the best social media ROI

The right audience for the best social media ROI

About 22 percent of the world’s population is on Facebook, and a whopping 93 percent of Pinterest users are reaching for their credit cards to make online purchases. Hearing these numbers makes you want to dive in head-long eager to have your own slice of the huge pie? But wait! Are you doing it the right way? Are you going after the right audience?

Goodbye sales funnel, welcome flywheel!

Goodbye sales funnel, welcome flywheel!

Most marketers define the sales funnel to be Awareness, Interest, Evaluation, Decision, and Purchase. The problem with this model is that it is the opposite of customer-centric. In fact, in the traditional sales funnel, leads are treated a bit like pieces moving along a conveyor belt, with various things happening to them along the way. Unfortunately, a marketing strategy not centered on the customer might be going to waste. The customer now drives all content and all marketing efforts, instead of the other way around. In comes the flywheel!

Black Friday 2018: Is your brand ready?

Black Friday 2018: Is your brand ready?

Even if Black Friday is months away, the hype has already begun, with reports on where consumers can find the best deals gathering pace. But consumers aren’t the only ones who should be preparing, brands should be too. Because the earlier and more prepared they are, the better they’ll perform during this massive eCommerce event, which is getting bigger every year. So here what you should consider before the holiday: