In marketing, empathy means putting your customer’s needs before your own. If this feels like not business savvy, don’t! This approach benefits your bottom line. About 82% of consumers purchase from brands with whom they share high emotional engagements, and 70% spent twice as much money on brands they felt emotionally. Research shows that empathy is positively correlated with growth, productivity, and earnings.
How great would it be if every single one of your first-time customers kept coming back for more? Wouldn’t it be even better if they loved your brand so much that they told all of their friends about you?
The modern brand and product discovery process usually involve at least some form of a social media reference. Even if your social presence is not driving direct sales, it can still have a significant impact on shoppers brand perception, which could be hugely relevant, dependent on your target market.
Bit by bit traditional advertising like TV and newspapers are replaced by new ones such as mobile and video. And on top of that, a new generation of consumers are rising and they simply won’t accept being interrupted. That means those responsible for spreading the word about products or services are going to have to work more innovative to accomplish their goals.
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If there is one trend you can always count on resurfacing year after year is that businesses must adjust their social media approach to gain broader awareness and increase engagement with customers.
There are a lot of important things that anyone with something to sell need to know about Generation Z, the people born approximately between 1995 and 2015. But here is the most important fact: as of this year, Gen Z is about to become the biggest population segment, about 32% of the 7.7 billion people on Earth.
Social media platforms have evolved into full-blown communication channels. As a consequence, more brands are relying on these platforms to reach their target audiences.
Consumers crave immersive brand experiences instead, and brands that provide these experiences earn lasting love and loyalty from their audiences. It’s about establishing two-way emotional connections that tie the brand to the lifestyle of its audience.