Black Friday 2018: Is your brand ready?

Black Friday 2018: Is your brand ready?

Even if Black Friday is months away, the hype has already begun, with reports on where consumers can find the best deals gathering pace. But consumers aren’t the only ones who should be preparing, brands should be too. Because the earlier and more prepared they are, the better they’ll perform during this massive eCommerce event, which is getting bigger every year. So here what you should consider before the holiday:

Existing customers: Why they are more valuable

Existing customers: Why they are more valuable

How many of you when you were kids liked getting new toys? Who doesn’t, right? And every time you got one, it seemed like the only toy in the world, it made you forget all about the others. Sales are not that different. Everyone wants those new customers and puts all the efforts there. But by doing so, you forget all about the existing customers.

AI, automation and marketing = Better personalisation

AI, automation and marketing = Better personalisation

In nowadays marketing world, you can’t search for the next trend without reading something about artificial intelligence. It’s said that it will revolutionize the marketing world, help marketers tap into big data and is the key to unlocking the marketing potential of the Internet of Things. Like most things in today’s marketing landscape, the value of artificial intelligence is tied to data. Customer data. The more data brands and merchants capture and retain from an ever-widening variety of touch points, the more marketers will need to lean on advanced technology tools like AI to identify patterns and extract actionable intelligence.   Finding the right data Many marketers are already relying on artificial intelligence for this functionality today with many others starting to see the benefits of finding new audiences with AI and machine learning. These technologies are uniquely suited to comb through reams of seemingly-unrelated data and pull out recurrences and patterns that point to new markets, segments, or other opportunities. The availability of increasingly extensive data sets means that the use of AI for rapid and accurate interpretation will only increase.   The personalization game Segmentation and targeting existed long before AI ever was. But with it, the process of segmentation and execution of it on a more granular level can be expedited. The result: achieving a singular customer view and true person-based marketing. Furthermore, AI will be better able to track what type of content consumers are most interested in, allowing marketers to create more personalized, natural content tailored to individuals. And this in return will obviously impact a wide range of marketing activities, from persuasive content...
The ROI of content marketing

The ROI of content marketing

Establishing measurable and attainable goals is crucial for every marketing and business effort. If you can’t tell your boss what success looks like in 12 to 24 months, it’s going to be difficult to justify starting a content initiative. The anticipated goals should paint a picture that validates the cost of content marketing.

Unique selling proposition: How it can help your e-shop!

Unique selling proposition: How it can help your e-shop!

Competition is normal in business and is tougher and tougher when it comes to e-commerce where it’s not just your local competitors that you need to worry about. That’s why it’s crucial for all entrepreneurs to understand how to identify a unique selling proposition to help guide your branding and marketing decisions.

Sell to the subconscious and you’ll hit the jackpot!

Sell to the subconscious and you’ll hit the jackpot!

Your customers are social, plugged-in, and savvy. Selling to them is not an easy task. Usually, you would hear: focus on features and benefits, but you have to stop that! Stop hyping up your copy. Instead, sell your product on a subconscious level, and you’ll have customers drooling with desire before they know what hit them.

Messenger Marketing: The new way to do business

Messenger Marketing: The new way to do business

Specialists agree that 85% of customer-business relationships will be through technology within the next two years. And a big part of these relationships will take place with the help of Messenger marketing, a way for businesses to not only provide lightning-fast customer service but also drive sales.

Customers engagement: Trends and the future!

Customers engagement: Trends and the future!

Decades ago, the most effort a brand made to engage with its customers would be messages on a billboard, in a magazine, or a television ad, through which they were proclaiming their greatness, usually in a catchy or memorable way, to as wide an audience as possible.