6 Great Advantages of Google Shopping Ads with Retargeting

6 Great Advantages of Google Shopping Ads with Retargeting

Just like Google gets algorithm updates continuously, Google Ads are getting better as well. So you might be wondering whether it’s time to complement your text ads with Google Shopping Ads and if there are benefits in doing that. This post will outline 6 advantages of Google Shopping Ads and how they will make your products more visible. So let’s dive in.  1) Increased Visibility (On Mobile Too) Probably the best part about Google Shopping Ads is that you don’t have to be popular. Even if you don’t have a brand that people are familiar with, your products can still gain more visibility than ever.  That is because your products are displayed based on the customers’ keywords and they will be the first thing the customers will see.  Speaking of visibility… since a big chunk of searches are performed through mobile devices, Google Shopping Ads by Retargeting will take up roughly 50% of the display space, which means that your products will have great visibility. 2) Enhanced Click-Through-Rate Another great advantage of Google Shopping Ads is that they are more powerful than AdWords text ads and that’s thanks to the visuals. Therefore, more online entrepreneurs are investing more in Google Shopping Ads because these ads lead to a 26% increase in conversion rates. Image-featured ads are preferred both by customers who already know what they are looking for, but also by those who are not sure yet what they want to buy and they need a product thumbnail to make up their mind.  3) Lower Cost-Per-Click Since Google Shopping CPC (cost per click) and PPC (pay per click) are...
5 Strategies to Run a Successful Black Friday Campaign in 2019

5 Strategies to Run a Successful Black Friday Campaign in 2019

Black Friday is knocking on your door and your online store needs to be ready to welcome the overwhelming crowd of customers hunting for discounts.  So how do you prepare? And when do you know if you’re ready?  This post will emphasise 5 Black Friday marketing tips to boost your traffic and increase your sales.  So let’s dive in.  What exactly is Black Friday? Black Friday comes right after the American Thanksgiving and it’s not just a day, but more like the start of a long-awaited holiday season. That’s why entrepreneurs prepare in advance by providing record discounts to their most popular products. Black Friday ends with Cyber Monday which is essentially the same type of event designed for online shopping only. Now that you have a rough idea of what’s Black Friday and its origin, it’s time to outline the first crucial step you need to take to make sure you start your Black Friday campaign with the right foot.  Evaluate Last Year’s Results Since you’re the one who knows best how well your eCommerce business performed in 2018, there’s a list of questions you need to ask yourself to see what direction to take for your Black Friday campaign.  What were your best performing ads? Try to see what messages performed better and why others didn’t. Maybe what made the difference were the benefits they provided, the writing style, or the type of audience.  What was your bidding strategy? Was the investment worth the effort? If not then you should assess your campaign for 2018 again and calculate how you can invest without risking too much and...

How to Automate Your Black Friday Campaign With Retargeting

There are less than two months until Black Friday, so online entrepreneurs are gearing up with their best offers to welcome the waves of customers. I am sure you are also preparing your own strategy because you want your sales to skyrocket.  But if you want to maximize your chances to run a very successful Black Friday campaign, you need to start automating your digital marketing processes. That means less work for you and more money. In this post, we will show you how you can launch your Black Friday campaign with just a few clicks with the Retargeting platform.  What is Retargeting? Retargeting is an eCommerce marketing automation software that uses personalized triggered messages to increase sales for online shops. The soft analyze user activity on your website and then it uses personalized Black Friday pop-ups to make an offer. Sounds cool, huh? Additionally, the tool offers a vast array of automated and fully personalized services from Google, Facebook & Instagram ads to personalized emails, pop-ups, and onsite product recommendations, with significantly increased performance at a lower cost.  Online Shops Problems Low conversion rates, below 1% Bounce rate higher than 45% Over 70% cart abandonment rate Low retention rate No user activity tracking  Benefits of using Retargeting Increased conversion rate Decreased bounce rate Recovered abandoned carts Develop a database of subscribers Unlimited access to the platform Live chat support What You Can Do with Retargeting Apart from sending personalized messages, Dynamic Ads are used to drive more traffic to the online store and remarket the existing traffic by engaging the target audience with Black Friday incentives. Dynamic Ads...
Digital strategies to pique viewers’ interest

Digital strategies to pique viewers’ interest

The attention span of the average ad viewer is growing shorter and shorter. On top of that, ads that require sustained engagement are less likely to click with many audiences. So how can you capture this shrinking resource with your digital marketing tactics? To pique a viewer’s interest, you’ll need to incorporate a couple of tips for keeping it short, punchy and useful.   Clarity is the key Your guiding principle should be to create something that’s useful or interesting to the viewer and doesn’t make them work too hard for it. Tell them in a sentence or less why they should care about your ad. One way to create clarity is to give the viewer a simple and concrete concept to latch on. Such as a new feature, a strong testimonial, a short phrase that uses active, exciting language, a pleasant or exciting image that creates an aspirational desire. It takes practice to develop digital advertising strategies that get the customers attention. When in doubt, consider the limitations and advantages of the medium in which you’re working.   Get to know each digital platform’s particularities Each digital advertising platform has its own set of rules. Know the terrain of the digital landscape. Make sure that you can articulate your message in different ways depending on the platform. With Twitter, LinkedIn, Facebook and other social media platform advertising, you’ll need to be especially aware of this. If your social media posts aren’t getting enough engagement, consider that they might need to be tailored to the platform better. Review some best practices and stay on top of recent updates when...
Back-to-school marketing ideas

Back-to-school marketing ideas

Back-to-school shopping is a great selling opportunity for e-commerce businesses. Everything from apparel and accessories to school supplies and dorm essentials are among the most searched products starting in mid-July until well into September.

Memes in marketing: Do they work?

Memes in marketing: Do they work?

Brands are always coming up with new and innovative ways to capture their audience. Looking for a fun way to engage people on social media? Have you considered using memes in your marketing? If you frequently browse social media news feeds, you probably come across memes several times a day. You know, those captioned pictures that often ridicule human behavior in a humorous way? Well, many brands across various industries are taking advantage of this online trend to attract more attention on social media.     Why include memes in your social media content In today’s overcrowded marketing landscape, humor and familiar media can engage hard-to-reach consumers. For professional storytellers, meme marketing can be an extremely low-cost way to create engaging content that attracts a following. Across industries, more marketers are using memes to build community, relate to their audience, and stick in their followers’ memory. Here are a couple of reasons why including memes in your marketing strategy is a good idea: Are inexpensive: Memes play off of content that’s created by other people so you don’t need to create an original video or photo yourself. They save small businesses and digital marketers time that would be needed to produce original content. Instead, you can riff off of existing media by adding a new caption or twist. Support community: Memes are funny, and that helps foster community among your followers. They create a sense of belonging because your audience can relate to the situation you refer to and everyone’s in on the same joke. If you can make your audience laugh, you’ll attract followers and help viewers relate...
Using black in marketing and design

Using black in marketing and design

Color can often speak louder than words. It’s the first thing you notice about design, it evokes immediate emotion and sets the tone for all other supporting elements. Being able to successfully understand and implement color in your marketing and design can change behavior. This is no more true than with, arguably, the strongest color there is black.