Different generations’ shopping habits!

Different generations’ shopping habits!

In today’s over-saturated market, finding the right customers is crucial for your success. Only by targeting and knowing what their expectations are will you be able to meet their constantly rising needs. There are numerous factors that determine shoppers’ buying habits and the most important of them is the generation gap. Influenced by a multitude of cultural and social circumstances, different generations develop distinct shopping habits. By assessing customers’ upbringing, behavior patterns, interests, motivations and goals, you will manage to determine where to direct product development.   Millennials (1980 – 2000) Product discovery through integrated approach Considering that 91% of teens who own a cell phone actively text, this is one of the most efficient ways to address them and inform them about your product. Grown up in the world of digital evolution, these so-called Digital Natives are familiar with the basics of online marketing and, most importantly, of their value as consumers. They don’t respond to traditional marketing tactics. For them, images of products posted on social media by their actual users serve as a guarantee of quality. Additionally, Millennials want marketers to know their opinion on their product and, for this purpose, they use hashtags. This is called user-generated content and it plays a vital role in leveraging user social proof.   Social awareness is important! As they were affected by the financial crisis, Millennials are extremely price-sensitive. Among all factors like product quality, availability, and reliability, price plays a fundamental role in their buying decisions. Another important trait that characterizes them is a strong sense of social awareness. Namely, this group prefers buying from brands that...
Marketing practices that can hurt your business in 2018!

Marketing practices that can hurt your business in 2018!

As marketing and technologies change at a rapid rate, a company’s marketing strategy must be regularly updated to meet current trends. When reviewing your practices, in terms of how well they serve your company’s strategy, vision and goals, take a good look at your marketing mix itself. Do your tactics suit your target market? Are they still relevant for the upcoming period? There are a number of practices that are slipping into marketing oblivion and for good reason.

Personalization, vital in the e-commerce game!

Personalization, vital in the e-commerce game!

If you didn’t already know just how important it is, according to new reports, personalization is key to marketing efforts because it helps engage your audience and drive revenue. It helps you identify, segment and target people who land on your site with specific, personalized messages thought out their experience, making your marketing more effective. Personalization puts the consumer at the center, designing it not only for them but around them.

Customers delight: A little extra can go a long way!

Customers delight: A little extra can go a long way!

Delight has always been considered the magic solution for customer service woes. On top of that, is mistaken to be one of two things: a big gesture or common courtesies. The first is not a very cost-effective strategy and the second is already a standard in nowadays customer service. But, that view on delight has to change!

Make it less a transaction, more an experience!

Make it less a transaction, more an experience!

The shopping experience doesn’t start with the purchase of an item. Rather, it begins when a consumer has a need or desires a certain item. Wrongfully, many marketers assume that their job ends once a purchase is made. This way, marketers are missing the opportunity to build customer loyalty. And as the trend is to place a higher value on experiences over goods, this realization could become critical to a brand’s survival.