Decades ago, the most effort a brand made to engage with its customers would be messages on a billboard, in a magazine, or a television ad, through which they were proclaiming their greatness, usually in a catchy or memorable way, to as wide an audience as possible.
If you haven’t yet integrated Artificial Intelligence into your marketing strategy, you should at least by now be aware of what it is. To oversimplify it, AI is data-driven and it arms you with more information about your customers than you could have dreamed of, which in turn allows you to make a more personalized experience for them that boosts your conversions. Even if they aren’t aware that you’re using it, customers love it!
Relevance as a key in ads in order to move a customer deeper into the sales funnel is not a new notion but is more important than ever. User profiles provide insight into their needs, brand biases, social stances and much, much more. When done correctly, we are able to better understand a prospect, allowing us to place a relevant ad in front of a person who is actively shopping for our products.
By creating a compelling story and conveying it across multiple channels, brands are able to bring to life a sense of purpose and draw in consumers on a deeper level. But is traditional storytelling still as effective as it used to be?
Creating engaging content is harder than ever. Actually, recent studies showed that while content marketing was up 300 percent in 2016, engagement was only up 5 percent. And it doesn’t stop there! Those that do take the time to read and engage with your content are only spending 37 seconds on your page.
From the quality of a brand’s product to the management style of a business, there are numerous factors that can determine whether or not an e-commerce brand sinks or swims. But, the way in which you communicate with your customers is extremely important.
A lot of people are looking for a magic number or percentage that defines the ideal “keywords density” for web pages and blog posts. They feel there is a sweet spot, and if they hit it, the traffic will come pouring in!
Psychological tricks are helpful whether you’re building a website, composing a tweet, or writing a blog post. Psychology indicates what colors are most likely to draw the attention of prospects or how long someone is likely to maintain interest in your message.
Like so many other fields, digital marketing is packed with many myths. Just because something is written in black and white doesn’t make it true – and doesn’t mean it will do your marketing strategy any favors. In order to make smart choices for your e-commerce marketing strategy, first, you have to know how to separate the myths from the facts. Here are myths you should stop believing in!
Social media is like a gold mind for e-commerce and, if you’re not reaching your social potential, you’re missing out on the magic. You need to create a strong social media presence. Once your accounts are in place, set-up with your branded images, logo and company name, you need a commitment to the cause. Crafting regular, engaging posts is just one way to build brand awareness, drive traffic and make sales.