Customers don’t just use messaging apps, they prefer them because there are convenient. That’s the point of conversational commerce: it allows people to conduct business on their platform of choice when and where they want.
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When confronted with the word “guerrilla,” it might conjure images of rebellion and conflict. But add the word “marketing,” and you give it a whole new meaning. So, what is guerrilla marketing and how can it help your bottom line?
All the top marketers in your industry are using a trick, a psychological trick with decades of research behind it, to drive their sales through the roof. Everyone is talking about it, everyone knows what it is, but somehow, you’ve missed it?
A/B testing is a powerful instrument used to increase a website’s conversion rate, which basically means increasing the chances of turning simple visitors into customers. For example, if you want to figure out which is the best version of a title for one of your landing pages, all you have to do is to conduct an A/B test and let your visitors decide which one is more likely to increase your conversion rate.
Can we trust the information we see online? Of all the areas in which fake reviews affect search and they are likely of the most concern to businesses.
As an online marketer, you know the importance of optimizing your pages for search engines, but also staying on top of the latest search engine optimization tactics. After all, increasing your traffic and brand awareness is impossible without understanding the in’s and out’s of SEO.
If you think Instagram is just for posting pictures with your latest outfit or your last vacation, think again. With over 800 million active users each month, the platform is currently one of the fastest growing social media platforms. This presents a huge opportunity for brands, so don’t hesitate to take advantage of Instagram marketing.
Since 70% of buying decisions are based on customer experience, delivering deeper, richer customer experiences is basically a do or die affair. This makes sense in a world where consumers have access to nearly unlimited information and alternative options. Nowadays, companies are investing a lot more in marketing solutions that eliminate human error, inefficiency, and time-wasting, like programmatic advertising.
Making a website look cool and delivering relevant messaging was everything that used to matter. Nowadays, a seamless experience is a must to make conversions as smooth as possible through UX (user experience) and testing.