Reach your social media potential!

Reach your social media potential!

Social media is like a gold mind for e-commerce and, if you’re not reaching your social potential, you’re missing out on the magic. You need to create a strong social media presence. Once your accounts are in place, set-up with your branded images, logo and company name, you need a commitment to the cause. Crafting regular, engaging posts is just one way to build brand awareness, drive traffic and make sales.

Instagram Stories = Brand awareness, conversions, engagement!

Instagram Stories = Brand awareness, conversions, engagement!

Studies show that images drive more engagement than text and people nowadays are getting more and more “visual” than ever before. Then how can we imagine that an image-based social media platform like Instagram shall not help you bring a huge ROI for your business? With more than 300 million daily users, Instagram Stories is becoming one of the go-to social media content types for brands. Stories are more relevant than ever, and the growth has propelled more users to demand content in short bursts, changing how brands are crafting their content strategies.

Free Shipping: How, when and why to offer it!

Free Shipping: How, when and why to offer it!

Nothing screams “Buy me!” to online shoppers more than these two simple words: Free Shipping. It’s one of the most enticing offers you can give your customers and makes it an easy decision for them to buy. If you’re not giving some serious thought to offering this benefit to your customers, you really should.

Reciprocity: Give a little, get a lot!

Reciprocity: Give a little, get a lot!

We human beings are social animals, so we like to make sure that we always pay our debts. For example, if you know that the person you’re meeting is making a long journey to get to you, you’re more likely to make sure that you’re on time. This is because you’re aware that they’re contributing something to the deal, so you feel the obligation to return it in kind. In the world of e-commerce, this is a trick that can be incredibly simple to use: you make your customer feel like they’re getting special treatment, you’re more likely to get them to make a purchase. By doing so you apply the reciprocity principle.

Increase your landing page conversion rate!

Increase your landing page conversion rate!

A typical landing page enjoys conversion rates between 1% and 3%. However, the businesses that have these results are using SEO to increase the rate significantly. A landing page is an important element of your inbound marketing strategy, so the higher the conversion, the better.