How to add videos to your social media marketing!

How to add videos to your social media marketing!

Do you want to refresh your social media marketing? Do you want to offer your users a highly engaging way to interact with your brand and company? Then it’s the time to consider using videos on your social media accounts! A video is a great way to engage your audience, but it can be difficult to determine what options will work for your brand. Let’s break down a couple of valuable options for you to consider:   Live videos If you have a significant number of followers, Facebook Live, YouTube Live, and other streaming services make it easy to connect with your audience. Live videos often are most effective for announcements, behind-the-scenes looks, and product information videos. When it comes to formatting, regular short video updates can continuously engage your audience, while longer live video sessions can be a way to dig deeper with your followers through Q&A sessions and direct chats.   Tutorial videos Tutorial videos have mass appeal and are among the most shared on social media. The videos can relate to your products and services or can be broader topics that relate to your audience and industry. Tutorials need to be clear, educational, and entertaining. They need to be long enough to show every step and short enough to be engaging. The most important information needs to appear in the first minute, while the total length shouldn’t surpass more than a few minutes.   Informational videos Informational videos can cover any topic. Build your content archive with videos on a variety of relevant topics. Make them unique, clever, or insightful. When adding video to your social...
Social proof notifications for more conversions

Social proof notifications for more conversions

They stop by, they click around, but too many of them just leave. If you run an online store, you’d definitely like to convert more of your traffic into buyers. All online stores face a somewhat essential problem that prevents more conversions, trust! Or more specifically the lack of trust. People tend to trust things more when other people trusted them first. This is something that can be impacted in surprising ways with the smart use of social proof.

Interactive marketing: The engaging way to attract clients!

Interactive marketing: The engaging way to attract clients!

Interactive content is a highly effective way of doing marketing. It connects users with a brand on multiple levels and provides a creative and unique experience that is personalized to each user. Which in turn lead to keeping their attention longer, increasing excitement and users will be more likely to seek it out.

Scarcity marketing: Make more with less!

Scarcity marketing: Make more with less!

Nowadays, everything seems to be about ease, convenience, and availability. With a few clicks, you can get almost anything sent to your home. And if you can’t get what you need from one business, another option is just a few more clicks away. So why wait? In this climate, it seems like scarcity marketing should be a thing of the past.

Customer experience is shaping e-commerce

Customer experience is shaping e-commerce

Up until recently, shopping was purely transactional. A merchant had a product a consumer wanted. The consumer purchased that product from the merchant and went on their way. But over the past couple of decades, shopping stopped being this singular moment. It turned into a series of interactions between the retailer and the consumer. And it started well before the consumer even intended to buy anything.

Empathy, the link between consumers and your brand

Empathy, the link between consumers and your brand

In marketing, empathy means putting your customer’s needs before your own. If this feels like not business savvy, don’t! This approach benefits your bottom line. About 82% of consumers purchase from brands with whom they share high emotional engagements, and 70% spent twice as much money on brands they felt emotionally. Research shows that empathy is positively correlated with growth, productivity, and earnings.