Don’t put all your eggs in one metric!

Don’t put all your eggs in one metric!

The single metric that best captures the core value that your product delivers to customers. Optimizing your efforts to grow this metric is key to driving sustainable growth across your full customer base. Your sole focus. Your priority. Your key to growth. We are talking about your north star metric. But is it really best to have only one metric that matters?

Facebook vs. Instagram: Who tells a better brand story?

Facebook vs. Instagram: Who tells a better brand story?

Gone are the days when a social advert was enough to get your online shop customers interest. In an online world of trending topics, ‘most talked about’ and continual sharing, businesses need to embrace storytelling to create conversations, appeal to their buyers and transform shares and likes into purchases. But which social media channels are the best way to engage your customers and how do you know which one is right for your business?

Product descriptions that sell!

Product descriptions that sell!

Online brands struggle most when they can’t communicate the value of their products. If you’ve been trying to figure out how to increase sales on your e-shop, you might be in the same situation. The browser that doesn’t feel like a product is worth it will never become a buyer.

Service design, a more remarkable customer experience!

Service design, a more remarkable customer experience!

For the last decade, commerce has got hundreds of new ways to reach the customer, especially with the leap of innovation in technology and its growing role in everyday life. More and more buyers are turning to the experience of shopping online, more and more sellers start new channels and methods responding this trend. Service design improves the experiences of both the user and employee by designing, aligning, and optimizing an organization’s operations to better support customer journeys.

Get the most out of your CTA!

Get the most out of your CTA!

Crafty, smart and eloquent Call–to–Action button is capable of strategically guiding you through the website to complete certain actions – from buying the product or filling in the sign-up forms. As simple as that. So, what is the secret of the successful CTA buttons? A balance of an attractive, simple design and “stick out like a sore thumb” kind of copy.

A one size fits all strategy won’t get you the sales you want!

A one size fits all strategy won’t get you the sales you want!

First impressions are important, but in e-commerce keeping your customers coming back for more will bring you the real conversions. Very few online shoppers convert during their first visit to a new website. In fact, recent statistics suggest that only 0.59% of first-time visitors place an order. The rest are getting to know the brand, browsing product pages, comparing prices and so on. Conversion rates increase once users return for second and third sessions, but there’s no guarantee that will happen. Unless you do something about it!

Shoppable content paves the way to a new e-commerce!

Shoppable content paves the way to a new e-commerce!

All-in-one-screen shoppable content could evolve in ways that dramatically change e-commerce and marketing. In today’s digital age, content is increasingly being viewed as a primary factor behind purchasing decisions in e-commerce. People don’t want to buy goods and services instead, they want to buy relations, stories, and magic. The result? More and more brands are getting serious about content, favoring it over ads. In other words, content in e-commerce is now thriving.