Want to create a hype around your brand online and be discovered by even more people from all over the world? Want to convert browsers into shoppers and grow sales for your business? If yes, then Instagram is an effective tool for taking your e-commerce business to the next level.
No one wants to hear bad news. Especially if it’s a customer complaint. But what if you could stop customer complaints before they happen? All it actually takes is a little empathy and foresight.
Everybody loves to save money whenever they can. That’s why approximately $3.4 billion worth of coupons are redeemed each year. In order to help you devise a plan to use coupons and discount marketing for your business, let’s take a look about the science behind it all.
8.6 Trillion text messages are sent every year on average. That’s over 20 times the number of Tweets and 12 times the number of Facebook messages sent daily. With all the messaging going on, it’s no wonder marketing teams are finding SMS marketing to be an extremely powerful tool. (Read more…)
New technologies are offering an entirely new shopping experience that is gradually beginning to grab the attention of consumers and brands alike. This will change the way we shop forever. (Read more…)
There always seems to be something new going on in the world of marketing. It can be hard for entrepreneurs and marketers to keep up. While it’s important to not get distracted by everything new, these trends hint at what’s to come for brands and consumers. (Read more…)
When running an online store, it’s easy to forget that visitor #4578 is a real, live person, subject to biases, persuasion techniques, psychological theories, etc. Having a basic understanding of some of the most popular persuasion techniques can put you ahead of the competition. You’ll have more insight into why visitors abandon their carts, why they buy and how they’re persuaded. More importantly, you’ll have insight into how you can turn theory into practice, science into cold, hard cash. (Read more…)
The fear of missing out can have a powerful effect. Creating a sense of urgency among your website visitors can help make more people buy and less “go home and think about it”. Creating a sense of scarcity and urgency is a surefire way to increasing sales. Studies through the years have shown that this tactic plays a major role in not only what a consumer buys, but when they buy it. (Read more…)
To build a successful online business, you have to invest in your customers before they enter the buying cycle, while they are in it, and long after they’ve made a purchase from your store. Whether you call it marketing or conversion rate optimization, at the end of the day, it’s all about customer experience. Basically, it’s how your customers feel about you based on the interactions they ultimately have with you. But why does it matter? (Read more…)
What can you do to win customers if you’re running an e-commerce store? But what if you could capitalize on more of those lost opportunities and get more business?
Once you’ve built your website, the temptation is to think of it as finished. Now your aim is to get more visitors. After all, if you’re making 10 sales for every 1000 people to visit, then getting 2000 people to visit will mean 20 sales! Right?
Not necessarily. Were that true, however, how much will it cost to double your visitor count? For more sites, plenty. What if, instead of doubling your visitor count, you worked to double your sales from your existing customers? (Read more…)