Studies show that images drive more engagement than text and people nowadays are getting more and more “visual” than ever before. Then how can we imagine that an image-based social media platform like Instagram shall not help you bring a huge ROI for your business? With more than 300 million daily users, Instagram Stories is becoming one of the go-to social media content types for brands. Stories are more relevant than ever, and the growth has propelled more users to demand content in short bursts, changing how brands are crafting their content strategies.
Video advertising is the latest trend, but it doesn’t mean you just make an ad, run it and expect the sales to start pouring in. All great advertising start with a great strategy and video ads are no exception.
According to specialists, in 2020, content will become marketing’s biggest bottleneck. That’s a big statement. What does it mean, how did it happen, and what must marketers do to solve the challenge?
A groundbreaking shift in digital marketing is on the horizon and the boom in IoT (Internet of Things) technology will soon allow us to analyze, predict, and respond to consumer behavior in almost every market possible.
Weekly, new announcements create opportunities for brands to deliver better customer experiences through search. And the trend is only set to grow at an eye-watering rate through 2020 when it is predicted $79 billion will be spent on SEO services and technologies.
Nothing screams “Buy me!” to online shoppers more than these two simple words: Free Shipping. It’s one of the most enticing offers you can give your customers and makes it an easy decision for them to buy. If you’re not giving some serious thought to offering this benefit to your customers, you really should.
An idea becomes more correct when more people believe in it. The truth is that we all love to follow the crowd, whether we choose to admit it or not. This is social proof, and there are lots of ways it can be transformative for your e-commerce sales.
We human beings are social animals, so we like to make sure that we always pay our debts. For example, if you know that the person you’re meeting is making a long journey to get to you, you’re more likely to make sure that you’re on time. This is because you’re aware that they’re contributing something to the deal, so you feel the obligation to return it in kind. In the world of e-commerce, this is a trick that can be incredibly simple to use: you make your customer feel like they’re getting special treatment, you’re more likely to get them to make a purchase. By doing so you apply the reciprocity principle.
A typical landing page enjoys conversion rates between 1% and 3%. However, the businesses that have these results are using SEO to increase the rate significantly. A landing page is an important element of your inbound marketing strategy, so the higher the conversion, the better.
Marketers think of loyalty as a demand or a lever to produce higher revenue, but it’s so much more. We demand loyalty from customers, and we chase it fervently, but few take a moment to realize that to get something, you often must be the first to take that step. Marketers must prove loyalty to customers before they can expect anything in return.