The psychology behind buying and how you can use it

The psychology behind buying and how you can use it

People are buying and consuming more than ever before. Studies link impulse buying in general to the personality of the person, the pleasure of buying something new, and their connection with the brand. As an entrepreneur with a product to offer, you want to reach as wide of an audience as possible. In order to achieve your goal of making it big, you have to understand buyers and how psychology can drive people towards making a purchase today. Let’s take a look at the psychology behind buying in an attempt to learn why people make certain decisions. Also, let’s dive into how a business can make his business appealing to a wider audience through psychological marketing techniques.   The left-digit effect One of the most common marketing tactics that we have all seen before has a name, the left-digit effect. The last time you went to the store and purchased something because it was only 19 dollars and 99 cents and not 20 dollars, you experienced the left-digit effect. Humans have an odd habit of focusing on the left digits of the price. People do this so often that marketers found a way to use it to their advantage. When you price something at 19 dollars and 99 cents instead of 20 dollars, customers will be more likely to buy. The difference is literally a penny, yes. However, the brain rationalizes the purchase as being between 10-20 dollars instead of 20-30, which makes it appear more affordable.   The frequency illusion Have you ever had a friend or relative recommend a brand or product, only for you to suddenly...
Customer experience, the key to outrun competitors

Customer experience, the key to outrun competitors

Not long ago, companies believed they could compete on price. And it worked. For a while. But with the growth of the Internet and smartphones, consumers became more aware than ever of options. And began demanding better experiences along the way. And thus, a new marketing buzzword was born: Customer Experience (CX).

Effective copy that drives sales

Effective copy that drives sales

You’ve created a product or service and now want to get it to the masses as quickly as possible. But which marketing channels should you invest in? Although Google Ads and Facebook Ads had the highest conversion rates by far, content marketing had over a 600 percent return on marketing spend. The obvious lesson here is that mastering copywriting is a necessity. So, how do you write effective copy? Here are some answers:

Instagram caption for more engagements and sales

Instagram caption for more engagements and sales

Instagram is primarily a visual platform, but its posts have an entire area of real estate that can serve to increase traffic to your website, your number of Instagram followers, and even your sales. A strong visual on Instagram can make users “slow their scroll” and stay locked on your post, but a carefully thought out caption can do a lot more heavy lifting in terms of marketing and sales.

Use content to get more customers!

Use content to get more customers!

Have you ever been in love with somebody, who didn’t love you back? This pain isn’t restricted to our personal lives, it can happen almost anywhere! Every time you create and publish a piece of content, you are engaging in a relationship with your audience. You are talking, and they are listening, and if you’re lucky, they’ll talk back. This relationship is fragile, short-lived and rarely goes any further. Let’s try to change that.