As marketing and technologies change at a rapid rate, a company’s marketing strategy must be regularly updated to meet current trends. When reviewing your practices, in terms of how well they serve your company’s strategy, vision and goals, take a good look at your marketing mix itself. Do your tactics suit your target market? Are they still relevant for the upcoming period? There are a number of practices that are slipping into marketing oblivion and for good reason.
If you didn’t already know just how important it is, according to new reports, personalization is key to marketing efforts because it helps engage your audience and drive revenue. It helps you identify, segment and target people who land on your site with specific, personalized messages thought out their experience, making your marketing more effective. Personalization puts the consumer at the center, designing it not only for them but around them.
Delight has always been considered the magic solution for customer service woes. On top of that, is mistaken to be one of two things: a big gesture or common courtesies. The first is not a very cost-effective strategy and the second is already a standard in nowadays customer service. But, that view on delight has to change!
Last year was a very good year for email marketing. With more than 225 billion emails sent every day (a 5% increase from previous years), email continues to play an important role in brands’ marketing strategies.
The best way for an e-commerce venture to succeed is by providing relevant products and content to the audience. Making the shopping experience as personal and tailored as possible for each individual consumer. Product recommendation has become the driving force for any e-commerce business.
The shopping experience doesn’t start with the purchase of an item. Rather, it begins when a consumer has a need or desires a certain item. Wrongfully, many marketers assume that their job ends once a purchase is made. This way, marketers are missing the opportunity to build customer loyalty. And as the trend is to place a higher value on experiences over goods, this realization could become critical to a brand’s survival.
Marketing has passed from being focused on the product or service to be based on the experience of having it. This development has made marketing experts rethink their selling techniques.
It’s tough to juggle your social media efforts while trying to keep up with your business. But while being able to automate your social media is crucial, it can take a huge toll on your audience engagement. That can easily be fixed with a couple of tactics!
Beyond opening up a new revenue source for online stores, visual search could completely alter consumer behaviors and buying decisions. In a world driven by instant gratification, it can open the door toward “snap and surf” purchasing, streamlining the search interface. This provides a promising outlook for e-shops that develop their product listing ads and online catalogs for the visual web.
Online marketing is a lot like online dating in several ways. Fortunately, it does not have the same poor odds. Still, there are some things you can learn from this parallel.