The subconscious and how it can help your business!

The subconscious and how it can help your business!

How many times have you noticed that you completed a task or arrived somewhere without thinking about how you achieved it? That’s your subconscious mind in action, making fast and automatic decisions with little or no conscious awareness of the decisions we make. Why does this occur?

Email marketing during the summer holidays

Email marketing during the summer holidays

It’s that time of year when everyone is piling into the car for road trips and vacations are finally around the corner. We’re all on our mobile devices while filling the tank during the family road trip. But, though we’re still connected, our email and digital habits do change.

Facebook copy secrets for more conversions

Facebook copy secrets for more conversions

Want better Facebook ad conversions? Wondering how to write compelling Facebook ad copy? That can be achieved and one way to do it is right in these phrases. Curios? Keep on reading to learn how to write a Facebook copy that improves your conversions.   The “So that” statement The most common Facebook ad copy mistake is writing about the features of a product or service, rather than the benefits. Features may be appealing, but they don’t explain why someone should buy the product. Consumers want to know the real reason they should purchase. How will it change their lives for the better? What value will it bring them? Why is a particular feature important? Every time you write Facebook ad copy to explain why someone should buy your product/service, simply adding “so that…” to the end of each reason will prompt you to write about the real benefit. That’s what will compel people to take action.   “Yes” Questions One of the most powerful Facebook ad copy techniques is to polarize people. You want your ideal customers to see your ad content and be drawn in. You want people who aren’t your ideal customers to be sent away. Polarizing people doesn’t mean you have to be obnoxiously controversial. It just means you should create an ad for your customer and nobody else. It doesn’t matter what you want to share; it only matters what your ideal customer wants to see. One of the easiest ways to achieve that is by asking “yes” questions. These are questions that only your target customer will say yes to. Putting yes questions...
Facebook ads mistakes and how to avoid them

Facebook ads mistakes and how to avoid them

Facebook offers businesses a wide variety of advertising options to choose from, and with a network of billions of users, it provides the potential to reach tons of prospects. So, it goes without saying that it can be a major asset to your marketing efforts. If done correctly!

Social media mistakes your business is making

Social media mistakes your business is making

At its core, social media marketing is all about connecting with your audience and offering them something so valuable that they keep coming back for more. But, once you generate a loyal following, the next step is leveraging it to your advantage. After all, you can offer all the value in the world and your audience will love you for it, but at the end of the day, if you gain nothing out of it – what’s the point?

YouTube: Why your videos don’t get views

YouTube: Why your videos don’t get views

Many video creators regard the YouTube algorithm as a higher power that rules overview counts, completely outside of their control. They believe there’s no understanding of how the YouTube algorithm works. It’s one of the platform’s most carefully guarded secrets, after all. Except it isn’t.