Be Delicious! 8 appetizing Marketing Strategies for Food E-commerce

Be Delicious! 8 appetizing Marketing Strategies for Food E-commerce

Use delicious visuals to trigger their appetite and detailed labels to keep them healthy. Emphasize google search campaigns and make social media your cherry on top marketing strategy. Remember to engage with your foodies on a constant basis and create a subscription service to make their life easier. Piece of cake!

Best 6 Tactics to Turn your Home and Garden Online Store into a Money Making Machine

Best 6 Tactics to Turn your Home and Garden Online Store into a Money Making Machine

They want a blooming garden, you want a blooming business. Check out these home & deco marketing ideas and get ready to see your sales go through the roof! If shoppers can’t touch the fabric, make them feel it. Create unique experiences and leverage personalisation to turn subscribers into customers. Make social media your partner in crime. If visitors are reluctant, make them buy. It is all about finding their soft spots.

How to Skyrocket Your Fashion Online Store’s Sales: 4 Behavioral Segmentation Tactics

How to Skyrocket Your Fashion Online Store’s Sales: 4 Behavioral Segmentation Tactics

Predictive customer segmentation gathers useful information about shoppers to predict their future actions or their likelihood to buy a product. Generate traffic and boost your sales by using an exit pop-up and the power of email and push notifications automated campaigns. They know what you want before you do.

How to Boost Your Online Shop Sales During Easter – 7 Eggcellent Marketing Tips and Tricks

How to Boost Your Online Shop Sales During Easter – 7 Eggcellent Marketing Tips and Tricks

The Easter Bunny is just a click away. It’s time to think of creative marketing strategies to boost your sales. Our advice? Be unique! Customise your web design and turn Easter traditions into smart online marketing campaigns. Leverage social media and never forget to create FOMO (Fear of Missing Out). Always be one step ahead of your competitors and learn from your mistakes.

Tracking Pixels: What They Are & Why You Need Them

Tracking Pixels: What They Are & Why You Need Them

What is a Tracking Pixel?   We’ve all heard of pixels before. It takes many of them to form the text, images, or videos that we see on our screens. But these innocent colorful dots have no interest in your online activity whatsoever. Enter – the tracking pixel. Tracking pixels are snippets of code containing an external link to a dedicated server, which can be embedded in a webpage, email, or banner ad to collect information. They are generally tiny (creating a 1×1 pixel graphic), transparent, and hidden so they can discreetly monitor each of your online actions. They gather data on user behavior, cultural and geographic context, web traffic, and site conversions, providing key details for marketers. How does it work?   When someone visits your website or opens your email, the HTML code is processed by their browser, following the link and opening the hidden graphic. This action is then identified and recorded in the server’s log files, allowing for different information to be transmitted. Some of the data points gathered by tracking pixels include:   Visited webpages   Time of visit   In-session activities   Operating system used   Device type   Screen resolution   IP address If you think that sounds like a cookie, you’re almost right. Tracking pixels and cookies are in fact quite similar; that’s why they are often used in conjunction with one another. Both cookies and tracking pixels are used to monitor users’ online activity and provide personalized content (ads, recommended products, etc.). However, unlike pixels, cookies are browser specific, most often used for storing user credentials, which simplifies the login...

From almost Failure to Success

“Show me the money!” is the nervous cry of the old guard executives while they desperately struggle to deal with commoditizing markets, the loss of their differentiator, and the inevitable loss of profitability. At the same time, the new “breed” of customer-focused executives smile, knowing the answer is simple: focus on the customer; not the organization. Doubling down on providing customers with an emotionally engaging experience and the rest will come naturally. The Customer Experience is the next competitive battleground for companies, as more than 50% of an experience is emotions. Why do many companies ignore the emotions they evoke in their customers? Because in the past it worked, as the consumers had no choice, and the feeling has been transmitted from generation to generation.  Ok, so I need to provide a great customer experience…but how do I know if I’m doing it right? “If you can’t measure it, you can’t improve it.” And the most efficient way in measuring the Customer Experience level, is for sure NPS (Net promoter Score), a metric that was first mentioned in Harvard Business Review in 2003 in the United States of America as “The one number you need to grow” and that very soon developed into a whole system used with success worldwide. The very strong points of NPS are that it is very simple and intuitive, it doesn’t waste anyone’s time and it brings to the foreground the main issues that a company may have, unbiased and straight to the core. The customers who interact with the different departments of the company are asked two questions: 1. On a scale from...

Retargeting Makes Latka 250 Fastest Growing SaaS Company List

Since 2014, we’ve raised $500k to grow faster and build out our 35 person team to better serve you. Today over 850 of you use our tools and many of you have upgraded to our new product offerings giving us a very low customer churn rate. Thank you! As we’ve grown, our CEO Rares Banescu has spent time sharing our growth story with podcast host Nathan Latka. The show has passed 13m downloads and our profile has been viewed over 30,000 times. You can listen to the last podcast here: https://getlatka.com/companies/retargeting. In addition to the podcast, each year Latka publishes the Latka 250 – a list of the fastest-growing SaaS companies. This year, 5,091 companies applied and just 5% made the list. We’re thrilled to share that we grew 63.4 % between Dec 2019 and Dec 2020 and look forward to growing another 100%+ this year with new product offerings.  How The Rankings Work Nathan Latka sold his SaaS company in 2015 before launching his SaaS CEO Podcast and database at GetLatka.com. Each year he gets revenue growth figures from SaaS CEOs and confirms the revenue via email with the CEO. The rankings take December 2019 monthly recurring revenue annualized (multiply by 12) and compare to revenue 1 month ago (December 2020).  The companies are then split into three buckets since it’s easier to grow a $1m company 300% compared to a $10m company. The three categories are $1m-$10m, $10m-$20m, and $20m-100m.  In total, the top 250 companies do $8.5 billion in revenue, service 2.2 million customers, and have raised a total of $12 billion dollars.  You can see...