The modern brand and product discovery process usually involve at least some form of a social media reference. Even if your social presence is not driving direct sales, it can still have a significant impact on shoppers brand perception, which could be hugely relevant, dependent on your target market.
Bit by bit traditional advertising like TV and newspapers are replaced by new ones such as mobile and video. And on top of that, a new generation of consumers are rising and they simply won’t accept being interrupted. That means those responsible for spreading the word about products or services are going to have to work more innovative to accomplish their goals.
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If there is one trend you can always count on resurfacing year after year is that businesses must adjust their social media approach to gain broader awareness and increase engagement with customers.
There are a lot of important things that anyone with something to sell need to know about Generation Z, the people born approximately between 1995 and 2015. But here is the most important fact: as of this year, Gen Z is about to become the biggest population segment, about 32% of the 7.7 billion people on Earth.
Social media platforms have evolved into full-blown communication channels. As a consequence, more brands are relying on these platforms to reach their target audiences.
Consumers crave immersive brand experiences instead, and brands that provide these experiences earn lasting love and loyalty from their audiences. It’s about establishing two-way emotional connections that tie the brand to the lifestyle of its audience.
Nostalgia is a powerful instrument. From childhood movies to the music that accompanied us through high school, our memories invoke feelings of security, comfort, and trust. After all, our past experiences have formed who we are today.
The way consumers ask for information is changing, but so are their expectations as to what results they get. More than 74 percent of shoppers report that text-only search results are insufficient for finding the products they want.