Conversion rate optimization: Why it matters for your business?

Conversion rate optimization: Why it matters for your business?

Conversion rate optimization is all about increasing the number of site visitors who complete a site goal, no matter if it’s a purchase, a download or a sign-up. No matter how much extra traffic you generate, it is meaningless if your site isn’t up to scratch. If a website doesn’t match expectations or engage your users then, no matter how stunning your ads are up to this point, your traffic will bounce, maybe never to return.

Remarketing on Facebook: The trick for increased sales

Remarketing on Facebook: The trick for increased sales

You just need to find the steps where most people are getting stuck and come up with solutions to help them get unstuck. But that begs the question: How do you do that? How do you get back in front of those “stuck” people and get them moving through your sales funnel once again? The answer, simply put, is remarketing.

Online fashion and mobile, a match made in sales heaven!

Online fashion and mobile, a match made in sales heaven!

How many of you remember the days when you had one game on your phone and your family yelled at you about being addicted to the phone? Fast forward to present times and you can’t walk down the street without at least one person posing for a selfie or someone not with his/her eyes glued to the phone screen.

E-commerce trends: What will next year bring?

E-commerce trends: What will next year bring?

For the past years, e-commerce has been experiencing steady growth. And that will continue in the upcoming years. In fact, specialists predict that global retail e-commerce revenue will amount to about 5 trillion dollars by 2021. So, in the near future, we should expect to see continuing growth with more businesses joining the market.

Vertical video, the future of video marketing!

Vertical video, the future of video marketing!

How much time do you spend on social media platforms and watch video content on another device that is not a smartphone?
We are now living at a period where everything can be done through our phones, from sending text, receiving calls, taking pictures, all the way to transferring money halfway across the world. That level of capability is what makes mobile technology such a fundamental factor for everyone.

The next generation of consumers

The next generation of consumers

For most of the last century, advertising compelled people to pay attention to what brands have to say. Television, radio stations, and newspapers left them with no choice but to consume the communicated message. In was a time when it was easy to capture attention and consumers were powerless to the will of big business.

Holiday season marketing strategies

Holiday season marketing strategies

The holiday season is coming, and there are sales to be made. This time of the year brings fierce competition but also plenty of opportunities to capture new customers. Last year, the winter holiday sales brought in $138.4 billion of revenue online.
How do you plan on making the most out of will you make them? To help you have your most successful holiday sales season yet, here are some marketing tips to bring some holiday magic around your business.

Recommendation engine: The way to boost your store’s long-term profits

Recommendation engine: The way to boost your store’s long-term profits

One of the biggest challenges faced by e-commerce marketers is providing customer service online that emulates the experience of shopping in bricks and mortar stores. E-commerce businesses don’t have the benefit of having a friendly sales assistant to help your customers with each step of their shopping journey. Or is there a way to surpass the in-store experience?