The secret weapon to grow your business!

The secret weapon to grow your business!

All the top marketers in your industry are using a trick, a psychological trick with decades of research behind it, to drive their sales through the roof. Everyone is talking about it, everyone knows what it is, but somehow, you’ve missed it?

A/B testing or how to test your way to success!

A/B testing or how to test your way to success!

A/B testing is a powerful instrument used to increase a website’s conversion rate, which basically means increasing the chances of turning simple visitors into customers. For example, if you want to figure out which is the best version of a title for one of your landing pages, all you have to do is to conduct an A/B test and let your visitors decide which one is more likely to increase your conversion rate.

Little things that hurt your SEO ranking

Little things that hurt your SEO ranking

As an online marketer, you know the importance of optimizing your pages for search engines, but also staying on top of the latest search engine optimization tactics. After all, increasing your traffic and brand awareness is impossible without understanding the in’s and out’s of SEO.

Instagram marketing: Fewer distractions, better results!

Instagram marketing: Fewer distractions, better results!

If you think Instagram is just for posting pictures with your latest outfit or your last vacation, think again. With over 800 million active users each month, the platform is currently one of the fastest growing social media platforms. This presents a huge opportunity for brands, so don’t hesitate to take advantage of Instagram marketing.

Programmatic Advertising: The right ad, at the right time

Programmatic Advertising: The right ad, at the right time

Since 70% of buying decisions are based on customer experience, delivering deeper, richer customer experiences is basically a do or die affair. This makes sense in a world where consumers have access to nearly unlimited information and alternative options. Nowadays, companies are investing a lot more in marketing solutions that eliminate human error, inefficiency, and time-wasting, like programmatic advertising.

Neuromarketing or how to catch your clients’ eyes!

Neuromarketing or how to catch your clients’ eyes!

Before social media, your boss may have increased your budget and told you to buy more ads, sponsor additional events, or throw your logo on a bus stop bench, but in today’s world, the biggest challenge for marketers is getting better results while spending less money. How can we solve this challenge? Neuromarketing.