Tactics to increase conversion rate

Tactics to increase conversion rate

As a store owner, you want customers to purchase products, however, you might also want them to create an account, sign up for your email list, or follow you on social media.
Conversion is about getting customers to take an action that moves them deeper into your sales funnel. Taking the steps to convert the customer can bring in more money both in the short term and long term. If you develop a strong relationship with your customers, you can build a loyal fanbase who will continue shopping on your website and you’ll also have access to a wider customer base that you can re-market to. (Read more…)

Stay relevant with the new trends in e-commerce!

Stay relevant with the new trends in e-commerce!

We are well into 2017, so if you want a winning e-commerce marketing strategy you need to start planning now. E-commerce continues to grow rapidly, so competition will ramp up faster than the total growth of the market. This means customers will be harder to win, easier to lose and pickier on price and user experience. Here are a couple of trends that e-shop owners should embrace to stay up to date. (Read more…)

How is Generation Z reshaping ecommerce

How is Generation Z reshaping ecommerce

A new breed of shoppers called Generation Z are changing the shopping norms which have been practiced for decades.
They love that they have instant access to the information they need, that’s why they think and communicate differently to their predecessors who had to get everything the hard way. But why should marketers pay attention to this particular generation? (Read more…)

The future of e-commerce: Artificial Intelligence!

The future of e-commerce: Artificial Intelligence!

Artificial intelligence is revolutionizing so many aspects of our lives. From the way we operate appliances in our homes to the way that children play with toys. Also, is starting to have a significant effect on the way e-shops attract and retain customers.

New algorithms, powerful new computer technologies, and access to massive amounts of digital information have created significant opportunities for the rapid growth and adoption of machine learning techniques all around us. E-commerce has been an early adopter, though it is still very early days, and the possibilities to delight customers with these technologies are endless. (Read more…)

To push or not to push?

To push or not to push?

Push notifications have been around for quite some time now, but only recently they have gained an attention as a powerful real-time marketing tool that can significantly affect conversion rates.
With click-through rates as high as 30%, push notifications are considered as high converting marketing tool that can significantly increase sales for online businesses. (Read more…)

Higher conversation rate with Retargeting

Higher conversation rate with Retargeting

Retargeting.biz is always working on improving and bring new features on the table for e-shops to have an even higher conversation rate. And the algorithms in the background are as important as the messages that get to the clients, so a new performance algorithm is something that needs to be shared. Why? Let us tell you how that helps! (Read more…)

MAJOR RETARGETING RELEASE: Push Notifications

MAJOR RETARGETING RELEASE: Push Notifications

We are bringing Push Notifications as a feature on the Retargeting Platform. Providing the best services to our customers it’s of high importance to us, so we work day and night on developing new and up-to-date features.

Log into your account now to test the brand new Retargeting Push Notifications: Cart Abandonment, Product Follow up, Inactivity, Category Follow up, Bounce Follow up, Cross Selling. They’ll help you increase your e-shop conversion rates and therefore sales.

E-commerce industry and consumer data in 2017 Infographic

E-commerce industry and consumer data in 2017 Infographic

Consumer surveys state that 95 percent of Americans shop yearly online, and according to Ecommerce News Europe, 60% of Europeans with internet access shopped online once a month. Additionally, the frequency of online deals is growing exponentially. Nearly 51 percent of Americans confirm that their loyalties are shifting from marketplaces to e-stores. The e-commerce trendsetter of 2017 is that 62 percent of smartphone users are making online purchases through their mobiles.      If your business is losing steam in a maze of marketplaces, it’s high time you quit running and become airborne. Capitalize on the latest e-commerce trends to sharpen your business trajectory. This is the way to do it: Be online 24/7, 365 days When you’re sleeping, buyers overseas are hitting the mall keyed up to buy. Being online 24/7 ensures you’re there to catch eager shoppers. Surveys tell you that marketplaces are seeing business share plummeting to 45 percent, while branded e-store sales are soaring by 55 percent.  This is your opportunity to build a loyal brand following in cyberspace.   Make social selling your business multiplier Statistics detailing the business impact of social media are revealing. Over 20 percent of Facebook followers, 14 percent of Instagram users, and 10 percent of Snapchat users are gravitating to e-stores spurred by a flood of advertisements, product sharing, and attractive offers. A combination of product information sharing on Facebook, visually appealing advertisements on Instagram and customer interactive branding on Snapchat will effectively channel traffic to your e-store and escalate conversions. Tell your customers you’re there to fulfill their every need Understanding consumer behavior is the most important step in...
How to overcome E-mail Marketing Strategy Challenges

How to overcome E-mail Marketing Strategy Challenges

Focusing on the day-to-day tasks can make you easily fall into the pit of constant execution. And losing the sight of the bigger picture won’t do anything good for you, but exactly the opposite. You could lose track of the important details that make a marketing campaign successful. As a marketer, in order to evolve and get bigger you need to overcome all the challenges you might intercept in following your strategy. By the way, this one is the most important! Having a solid and good marketing strategy is the key to success. (Read more…)

Retargeting wins popular eCommerce software awards

Retargeting wins popular eCommerce software awards

Retargeting won two eCommerce software awards: 2017 Rising Star Award and Great User Experience Award for fast development and intuitive navigation. Our tool was regarded as a reliable and powerful system, also rated by customers as the best store management app small businesses can afford. (Read more…)