![Email Marketing – Statistics and Trends in 2015 [Infographic]](https://blog.retargeting.biz/wp-content/uploads/2015/07/cold-email-marketing-tips-e1438324577367-1080x632.jpg)
by retargeting | Jul 31, 2015 | Infographics
Before we start talking about what’s happening with Email Marketing in 2015 let’s talk a little about what Email Marketing is. An easy definition says that the email it’s like a tool used by marketers for marketing communication. By marketing communication we can understand every message you send to your prospects or your clients, but let’s be more specific. You can send: – direct promotional emails if you want to gain new customer or convince the existing ones to buy again your products; – emails that encourage your customer’s loyalty and improve your customer relationship; – Marketing messages or advertisements placed in emails sent by other people. It seems that Email Marketing is one of the most effective channels to drive sales since it is 40 times more likely at bringing more customers than Facebook or Twitter. Remember, when using Email Marketing don’t forget about your subscribers’ remorse which is the regret after subscribing to an email newsletter. Analyze the infographic below and find out what are the statistics and trends for Email Marketing in 2015. Enjoy it! Start your free trial now Sources: – http://www.email-marketing-reports.com/intro.htm – http://www.business2community.com/infographics/need-know-email-marketing-statistics-trends-01245031 – http://blog.sanebox.com/2015/07/23/email-marketing-unsubscribes-2015/ Photo credits: – http://www.guerrillafreelancing.com/dissection-of-a-cold-email-marketing-campaign/...
by retargeting | Jul 29, 2015 | E-commerce trends
We are sure that you already saw those shoppers at the mall with their hands full of clothes looking for the wardrobe. Some stores already thought about this and they’ve created shopping bags to improve their customer’s experience. Take a look at H&M shopping bags When we talk about E-commerce stores we think about Wish List – a feature that allows your clients to make a stock of the products they want at a given point of time. Many customers use the shopping cart to save the products they would like to buy in one place, but often they put there more than they can buy. Creating a wish list you give them the possibility to buy those products later instead of abandon them. Make it extremely easy: let them edit the characteristics of your products like they are in your shopping cart. This way they may come back to you website later for the products they couldn’t afford right now and they won’t have to start browsing again trough all your website, because they already have the products they love in only one place, thanks to your wish list feature. Here are some reasons why clients love to add products in their wish list: 1. Convenience: We’re sure that many of your customers love more than one product from your website. If you allow them to add the products they like to their wish list, then they will be able to take the decision after browsing through your entire website and they won’t have to go back to make a choice. 2. Comparison Your clients can easily compare...
by retargeting | Jul 24, 2015 | E-commerce trends
We already know how important recommendations are for all of us, no matter what we are talking about: products, services, people, places, beauty, health, animals. This fits perfect to ecommerce businesses and they already know that, especially the first example we give you: Amazon, because it seems like more than 60% of it it’s devoted to recommendations. Online shops use these because they know it could help them gain customers, increase revenue, improve conversion rate and boost the average order value. Today we will talk about recommendations from two different perspectives: for those who already bought something from your website and for those who aren’t your clients yet, for different reasons. 1. They already bought something In this case the recommendations are based on the purchase habits of a group of customers and you may see them with messages like: “you might like”, “your friends liked” and “other people who bought this also bought”. The recommendation engine observes your visitors’ shopping behavior, for example pages and products they visit, what they are searching for, what they add to cart or their previous purchased products and they link this behavior to past decisions of other people with the same profile . Ecommerce sites found different messages to integrate recommendations in their website: – www.junarose.com – Wear this with This clothing website, JunaRose is giving you some recommendations for the same products but different models, so you can choose which one fits better to your taste. – www.asos.com – You might also like The well known asos uses models to present its products, so the customers can see how those products may look on a...
by retargeting | Jul 22, 2015 | E-commerce trends
Would you like to automatically convert your website visitors into subscribers or better than that: into customers? Well, Exit Intent Pop-ups can help you! What is that? It is a pop-up that appears when your user signals the intention to close or leave the browser tab (your website). Then, he will stop for a few seconds and read your pop-up to see what you want to tell him. It’s true that these pop-ups can be annoying sometimes for your users and that’s why you have to choose carefully your message and give them a good reason to take action. So, let’s see what could get your visitors engaged and what makes them stay more on your website and convert – reach your goals. First of all, you should find out why are they leaving: The information on your website was irrelevant; They didn’t find the products they were looking for; Your products were too expensive; Your product doesn’t fit your customer’s needs; They were distracted; And the list can go on because when we are talking about customer behavior there can be a plenty of reasons. We know that you are happy when you grow your website traffic but how do you feel when all those visitors are not converting? What are you doing to gain them back? A, nothing? Really? Well, let us tell you that you are leaving money on the table… You should talk to them right here and right now when they are on your website! Don’t let them go away as simple as that! As we said before, exit intent pop-ups can do that for you....
by retargeting | Jul 17, 2015 | E-commerce trends
How powerful do you think content marketing is? We can convince you about its importance by telling you two great things it can do for you, especially when you use retargeting: It improves the relationship with your current follower/clients It brings you more and more traffic to your website/ subscribers/customers It grows your company awareness and increases your revenues. Forrester revealed in some of his reports that 87% of brands make strong efforts to create relevant content for their customers, content that they will want to share with their friends and only 14% said they think that their content brings more value for their companies. Do you spend a lot of time creating content for your customers, as a part of your email marketing strategy, because you heard that it can be successful but you can’t see the results? Are you sure that you are doing the things right? Take a look at these 3 mistakes and then review your content. If you find and fix them you have a big chance to meet success in your content marketing. Do you know your audience? This should be your first focus! If you can find out your customers’ needs then you can create content that is more relevant for them. For audience segmentation you can use a marketing automation software. Keep in your mind some tips that can help you with this: Plan your content marketing strategy – define the demographic that you’re trying to reach. You have to determine how your potential customers find your website, what they read and when they read represents the key of your content marketing strategy. If...
by retargeting | Jul 15, 2015 | E-commerce trends
You already know that email marketing can help you to better communicate with your customers, attract more visitors to your website and also increase your income. According to Michigan Beekeepers’ Associaction’s survey it seems like 79% of respondents prefer to receive emails, more than any other advertising medium, so email marketing can be a huge opportunity for you. A great way to increase your database is to convert your visitors into subscribers and you can do this with the help of a marketing automation software. In this article we will reveal to you some quick tips that will help you attract more subscribers without annoying them. The news can be better than: 79% like receiving email – because ExactTarget found that 91% of consumers say that they check their email at least once a day – which means that you have 91% chances that your subscribers will read your email and after that take some actions. That’s why you should focus on gaining more and more subscribers. A retargeting software is a great way to do that. 1. Get Referrals What better way to attract more subscribers, than by referrals? As Mark Zuckerberg said once: “Nothing influences people more that a recommendation from a trusted friend”, and we second that. You just have to give to your current subscribers enough value so they feel they should share it with their friends, because it can help them, too. Try finding the best motivation for your subscribers so they will forward your emails. This way, your email marketing strategy will turn out to be very productive. 2. Place Opt In forms at strategic locations...
by retargeting | Jul 10, 2015 | E-commerce trends
The biggest online retailers already spent millions testing to reduce cart abandonment and improve their conversion rates. That’s the reason why you don’t have to reinvent the wheel. Try to learn from the best and, of course, add a little bit of your personality with the help of a retargeting software, and you will see the results earlier that you thought. Today we will present you 5 lessons that made them big: Lesson 1 – Reduce the customer risk Do you know that a big part of your customers don’t buy not because they don’t like your products, but because they don’t trust you? They don’t know you and they are afraid of giving personal and financial information to you. Retargeting is a great way to increase brand awareness and get those people to become familiar with your business. You can laso make them a promise: 30- day refund policy: this will give your customers the guarantee that if they don’t like your product, they can return it Privacy: ensure them that you won’t share their personal information with third parties. Or, if you are new on the market, some big companies can guarantee for you. Here is an example from Google: Lesson 2: Make cart items visible all the time: It can be frustrating for your customers to keep backtracking and navigating through your website, just to find their existing shopping cart. It seems like your customers need access to their cart regardless of the page they are on. This way, there’s a big chance of reducing cart abandonment and increase the conversion rate. Lesson 3: Shorten...
by retargeting | Jul 8, 2015 | E-commerce trends
Which one should get your attention: the content or the headline? The answer is: both of them. But is it ok to spend more time building great content then thinking about the headline for it? You should reconsider this because 8 out of 10 people actually read your headline, and only 2 of them will read the rest of your post. A great headline could increase the number of the people that go through your whole post. That’s why creating it could be the hardest part of your work: it has to be attention grabbing, instill intrigue, answer questions and fit to your audience profile, all at the same time. Learn new things from the infographic below in order to to create high converting headlines. Let us know if you have some insights that already work for you and you want to share them with us. Enjoy this infographic! Start your free trial now Sources: – http://www.quicksprout.com/2014/07/03/the-formula-for-a-perfect-headline/ – http://www.quicksprout.com/2014/06/11/how-to-get-your-blog-posts-read/ – http://blog.hubspot.com/marketing/headline-writing-tips...
by retargeting | Jul 3, 2015 | E-commerce trends
In order to talk about these 3 principles for effective CTAs, we will start by answering a very important question: What is a Call-to-Action? A call-to-action is an image or a text, that encourages your website’s visitors or your customers to take action. This is a key element used in a retargeting strategy. The action, the goal, could be anything: join a group, attend an event, download an e-book, add a product to cart, try a software, read an article, etc. As we said before, it could be anything. And you can use it anywhere: at the end of a blog post, on your website, at the end of a web form, in your e-book, etc. Creating CTA buttons, especially for a retargeting campaign, could be very simple, but if you want them to be effective, you should consider these important principles. 1. Visibility If you have a good call-to-action, but no one sees it, it doesn’t exist. One question we have to answer is: it should be placed above or below the fold? Some studies show that 80% of a website’s visitors never scroll down. If this is your case, too, than you should place your CTA button above the fold. On the other hand you should think to place it where it best supports the decision-making process. What about the color? We associate colors to specific feelings and we can use that to influence our prospects, but the most important thing you should consider is that your CTA button should have a contrasting color, considering your background. How big should your CTA be? Large enough to be seen,...
by retargeting | Jul 1, 2015 | E-commerce trends
Split testing also known as A/B testing or multivariate testing, it’s the safest way to run your experiments in order to improve your website conversion rate. In a simple split test, you have the original page – A version, and the page you want to test – B version. Then you will “split” your traffic between these two pages. After the split test is done, the results will show you which one is the winner, considering the set goals. If you want to test multiple changes on your web pages at the same time, you can do a multitest. This means that now you will have to split your traffic equally to all the pages included in your split test. Now, let’s start with those 5 elements that you should definitely test. 1. Headline Some studies show that bigger and bolder headlines are more likely to be read by your website’s visitors. For sure you can find a lot of inspiration on the internet, but don’t forget that this headline should explain, in as few words as possible, what your company does and how you can help your clients. Here is an example from FreshBooks: You have here another example, from Mint: Before you start split testing your headline text, please be aware that your headline’s color contrasts with your background. Remember that it should be easy to read. 2. The image The second element you should test on your homepage is the image. If you have a great headline that doesn’t mean that your homepage will certainly convert. Images are the second element that people see on...
