Before we start talking about what’s happening with Email Marketing in 2015 let’s talk a little about what Email Marketing is.
An easy definition says that the email it’s like a tool used by marketers for marketing communication.
By marketing communication we can understand every message you send to your prospects or your clients, but let’s be more specific.
You can send:
– direct promotional emails if you want to gain new customer or convince the existing ones to buy again your products;
– emails that encourage your customer’s loyalty and improve your customer relationship;
– Marketing messages or advertisements placed in emails sent by other people.
It seems that Email Marketing is one of the most effective channels to drive sales since it is 40 times more likely at bringing more customers than Facebook or Twitter.
Remember, when using Email Marketing don’t forget about your subscribers’ remorse which is the regret after subscribing to an email newsletter.
Analyze the infographic below and find out what are the statistics and trends for Email Marketing in 2015.