by retargeting | Oct 21, 2015 | E-commerce trends
As we all know Marketing is taking advantage of every opportunity and that’s exactly what it did with videos. Marketeers already found out that video is another content marketing channel that can be great for you if you want to reach out new clients and engage with them in an amazing way. You can use videos in different ways: talk about your company, present your services, create a description for your products or for “how to” explanations. You probably already know that videos are important, but… do you use video marketing to promote your business? Do you know that 64% of consumers are more likely to buy something after they watch a video of that product? If you are thinking that videos are expensive, let us tell you that they can be as expensive as you want. You don’t have to hire a professional team to create a video; people love no filter videos because they think they represent the reality itself. So let’s see why we should use video marketing for your business! 1. People like videos: they love watching videos rather than reading tons of text. They pay more attention to a video than to a sales copy that many times it’s just a boring text. You have less chances your customers read your text than watching your entire video. A video is more attractive and engages better with you customers. 2. Video are easy to share: people use to share the content they love with their friends and families. You can post it to your social media channels or on other websites. There are available some tools...
by retargeting | Oct 15, 2015 | Events
If you are a part of the e-Commerce market, than you should definitely be there: TeCOMM Cluj, 21-22nd October 2015. Presentations, Workshops, Debates in a 100% e-Commerce event! There will be 2 great days where over 150 e-Commerce specialists will approach different challenges of this industry: Email Marketing, Social Media, Analytics, Personalization, Affiliate, Performance Marketing and many, many other great subjects that will help you with your online business. Over 200 talks, presentation and workshops and over 1200 participants! Of course we will be there, too! Our CEO & Founder, Rares Banescu will teach you about: How to use personalized and automated communication with your clients to increase your revenues How to use an effective retargeting form from a different approach, without annoying your customers How to build a strong relationship with your customers. Here is your formula for this event: Explore – Discover – Learn – Apply! Because we really want you to…Meet us at TeCOMM! Here is a 25% discount code for your ticket:...
by retargeting | Oct 9, 2015 | E-commerce trends
The online market continues to grow as more and more customers tend to buy their goods online. When talking about e-commerce giants we definitely have two big names in our mind: Amazon – in the US and Alibaba – in China. But it seems that now, these two big players are fighting for another big territory: India. Amazon is there since 2013, while Alibaba just opened his doors this year. Both of them have their weapons for sure… In 2014, Amazon was voted the 9th most-visited website while Taobao (Alibaba’s division) was on 10th place. Did you know that Amazon’s original name is “Cadabra”? Amazon was founded by Jeff Bezo in 1994 in Washington, while Alibaba is a little bit younger – founded in 1999 by Jack Ma. Do you know how many employees do they have? Well, considering 2014, there were 88.400 employees for Amazon and only 24.000 for Alibaba. Want to find out more about this fight between the giants of the e-commerce world? Enjoy the infographic below! Start your free trial now Sources: http://www.entrepreneur.com/article/248345 http://www.investopedia.com/articles/investing/061215/difference-between-amazon-and-alibabas-business-models.asp http://www.smartinternchina.com/resources/internship-resources/120-amazon-vs-alibaba http://www.ecommercefuel.com/alibaba-vs-amazon/ http://qz.com/412887/alibaba-and-amazon-are-headed-for-an-epic-showdown-in-india/ Photos: http://www.entrepreneur.com/article/248345...
by retargeting | Oct 7, 2015 | E-commerce trends
Many marketeers invest time and money in promoting their offers – landing pages, product descriptions, photos, great traffic, but they forget to invest in their checkout page. Or maybe they just got used with cart abandonment, considering that its open rate is over 70%. But this is not a good thing at all! You could make some changes to your checkout process that can improve your conversion rate and also make your customers happier. There is no perfect check out page that fits all the existing e-commerce websites – it depends on the products you sell and your industry. Obvious, the best way to see what works for your online shop’s checkout page is by testing the elements you want to implement. Here are some tips that could turn your non-converting checkout page into a successful one. 1. Visual checkout process: of course a one-click checkout page would be great, but if you can’t do that at least you could show the checkout process to your customers. It seems like the number of steps that compound you process is inversely proportional with your conversation rate. 2. Add to cart confirmation: this confirmation may save you a lot of abandoned shopping carts because many people leave your website just because at the end, when they see the total, they think that’s too much for them. You could avoid this by displaying an “Add to cart” confirmation and a preview for your customer’s cart so he won’t get surprised by the end. 3. No forced registration: we all know that we would like to save all our customer’s addresses...
by retargeting | Oct 2, 2015 | E-commerce trends
Everyone must have a trusty toolbox when it comes to the world of digital marketing because it can make your job a lot easier. But which tools can be useful for your business? You can stop searching, as we’re here to help you. Our Top 5 Best Google Chrome extensions for marketers will make you more productive and will bring your effort at work to a minimum. OneTab Well, we all have this problem. We’re looking for content on the Internet and we find ourselves opening like 5 to 15 tabs to blog posts, videos or news articles.Inevitably, we lose ourselves in this chaos of tabs and we close most of them without even reading the articles. Here’s where OneTab, one of the best Google Chrome extensions for marketers, comes in. All you have to do is click on the OneTab icon and all of those tabs will close, but be saved into a list of URLs within a single tab. Later, you can restore them all individually or all at once, that’s the beauty of this Chrome extension. And even if you close Chrome entirely, OneTab will save all those links for the next time you open it up. VidlQ Vision This extension is for marketers that use videos on their blog or site. It integrates with Youtube’s interface and offers data like views per hour, tweets, reddit votes or even words spoken per minute. Some of this data can help you identify your target audience/customers. VidlQ even shows you the countries where the video is trending. How neat is that? Isn’t VidlQ Vision one of the...
by retargeting | Sep 25, 2015 | E-commerce trends
It doesn’t matter if you’re an experienced marketer or one that’s making his or her first steps in this industry, great social media marketing tools are quite hard to find. Ok, the Internet is full of tools, but how can you spot the best from the ordinary? Here’s where we intervene, by making a Top 5 Social Media Marketing Tools. Hope you’ll find these tools useful and that they’ll help you develop your business. Good luck! 1. Hootsuite Created in 2008 by Ryan Holmes, who needed a tool to manage multiple social media networks, Hootsuite is a social media management system for brand management, operating on freemium model and has over 10 million users worldwide. It supports social network integrations for Twitter, Facebook, Linkedln, Google Plus, Foursquare, Myspace, WordPress or TrendSpottr. Additional integrations are available, including Instagram, Reddit, Tumblr, Vimeo or Youtube. Hootsuite also provides a mobile app to manage Social streams on the go. Basically, it gives you the ability to manage all your social networks and schedule messages for future publishing. And that’s why we consider it one of the best social media marketing tools. 2. Quill Engage Launched in 2014 by Narrative Science, Quill Engage is a free Google Analytics application that delivers reports for website owners. But what makes it special is that it uses an artificial intelligence engine to process the information and deliver it to you as if somebody wrote a report explaining all of the important information. So, it basically tells you about your site’s traffic growth or decline, where your traffic came from the previous week, what post got the most...
by retargeting | Sep 18, 2015 | E-commerce trends
It seems that more than 70% of our beloved customers prefer shopping in physical stores rather than from online stores. As we mentioned in one of our past articles, people choose this despite the benefits of an online shop: time, comfort and access to other customers’ reviews. One of the reasons customers love physical stores is that from the online medium is missing the human touch – there isn’t someone who can answer their questions about the products they want to buy. You could say that e-commerce businesses already thought about that and that’s why they have a customer service phone number or a short web form that customers can use if they have any questions. A very simple way to solve this problem and bring a lot of benefits to your business is by adding a live chat to your e-commerce website. Here is why your online shop needs a live chat: It is practical People hate being in the middle of a purchase and then interrupt the process because they have a problem or just some questions and they have to make a call or complete a web form in order to receive an answer. A live chat can give you the benefit of a direct communication with your clients, without interrupting their buying process. People will love it because they will have fast answers for their questions. It increases your sales Great customer service on your live chat can increase your sales because your employees can help your customers with advices, recommendations and they can facilitate the buying process. A live chat can improve the probability...
by retargeting | Sep 16, 2015 | E-commerce trends
Great advertising, great website, great products, but… what now? Do you think that’s enough for your clients in order to buy your products? Well, let us tell you that you need to do something more if you want to increase your sales. Even if your clients come from Google Search, trust us that you still need to convince them to buy your products. You have to create product pages that can help you convert your lead into clients. Beside those high-quality photos, you need high-quality product descriptions. Here are 5 tips that will help you creating product descriptions that sell: Speak directly to your buyer Before you start creating your product description, you need to know your buyer persona, your target audience: to whom you’d like to sell your products? You could think that your customer is your imaginary friend: you need to know what he likes, what sites he visits, what are his needs, what can influence him to purchase a product or another. Clearly, knowing all this about your prospect will help you writing the right descriptions for your products that speak directly to your buyers. Try to find blogs/websites/forums that could engage with your target because you may find there some reviews written exactly by your audience, which means that you can observe how they speak and this could guide you in your descriptions. A very important thing is you have to focus on your buyers. Use the word “you” instead of “us”, “we”, “our team“, because this could be the beginning of your relationship with your client. Show Benefits We’re sure that you love...
by retargeting | Sep 11, 2015 | E-commerce trends
As 90% of the information our brain receives is visual and we already know that color can influence our mood, perception and behavior, we definitely should pay more attention to what color we use. Companies are already testing colors everywhere: advertisements, banners, landing pages, buttons, call-to-action. Sometimes one color A/B Testing can reveal big secrets: HubSpot tested the color of their button and they found out that the red one outperformed the green one by 21%. So, as you can see, colors can have a big influence. This is what happens with the decision making process, too because it may influence your online shoppers. Enjoy the infographic below to find out more about color psychology and how it can influence your consumer purchasing behavior. Start your free trial now Sources: – http://blog.hubspot.com/marketing/color-affects-conversion-rate-infographic – http://www.nextopia.com/blog/category/ecommerce-infographics/ – http://blog.hubspot.com/marketing/psychology-of-color – https://blog.kissmetrics.com/color-psychology/ Photo credits: – https://blog.kissmetrics.com/color-psychology/ – http://lifewallpaperz.com/cat/2/colors-05.html...
by retargeting | Sep 9, 2015 | E-commerce trends
Considering that 98% of online shoppers are only visitors at their first navigation in an online store, you should definitely try to use email retargeting to bring back all these lost customers in order to turn them into your happy customers. We are pretty sure you’ve already heard about retargeting, but we will give you a short definition to better understand what it does exactly. So, what is retargeting? Most marketers know that “It is a form of marketing in which you target users who have previously visited your website with banners ads on display networks across the web”. If you visit an online store that uses retargeting, you’ll see that after you leave the website some banners with your favorite products will follow you a long period, on the entire web. Although most consumers think that retargeting is one of the most annoying things, we can definitely tell you that for marketers it is a great success. It has its benefits for companies and for its clients, too: companies gain back their clients and they receive an extra benefit. In their retargeting strategy, online stores usually give an extra discount, free shipping or a special price for the next acquisition – so their retargeting offer is more attractive than their initial one. How does retargeting work? Retargeting is a cookie-based technology that uses a Javascript code in order to anonymously follow your audience on the web. It works like this: a piece of code (or a pixel) is placed on your website. This code won’t be noticed by the site visitors and it won’t interfere with your website’s...
