It doesn’t matter if you’re an experienced marketer or one that’s making his or her first steps in this industry, great social media marketing tools are quite hard to find. Ok, the Internet is full of tools, but how can you spot the best from the ordinary? Here’s where we intervene, by making a Top 5 Social Media Marketing Tools. Hope you’ll find these tools useful and that they’ll help you develop your business. Good luck!
Created in 2008 by Ryan Holmes, who needed a tool to manage multiple social media networks, Hootsuite is a social media management system for brand management, operating on freemium model and has over 10 million users worldwide.
It supports social network integrations for Twitter, Facebook, Linkedln, Google Plus, Foursquare, Myspace, WordPress or TrendSpottr. Additional integrations are available, including Instagram, Reddit, Tumblr, Vimeo or Youtube.
Hootsuite also provides a mobile app to manage Social streams on the go. Basically, it gives you the ability to manage all your social networks and schedule messages for future publishing. And that’s why we consider it one of the best social media marketing tools.
2. Quill Engage
Launched in 2014 by Narrative Science, Quill Engage is a free Google Analytics application that delivers reports for website owners. But what makes it special is that it uses an artificial intelligence engine to process the information and deliver it to you as if somebody wrote a report explaining all of the important information.
So, it basically tells you about your site’s traffic growth or decline, where your traffic came from the previous week, what post got the most traffic and much more.
Isn’t this one of the best social media marketing tools ever?
Was launched in 2013 and promised users from the beginning that they will “become a social media rockstars within minutes”. It is used by marketers who want to quickly curate and schedule relevant content for their audience.
Beatrix has an algorithm that recommends content it finds throughout the web based on keywords you choose. Being one of the best social media marketing tools, Beatrix also has the ability to blacklist domains you don’t want to publish content from.
Beatrix isn’t a free tool, but it sure helps you buy time, and, if you subscribe, you can get some free marketing and productivity tips and of course, the ability to test this tool before using a paid account.
4. Post Planner
Is a publishing solution for Facebook and Twitter, allowing you to schedule posts at specific times or add them to a queue.
Still, it’s a paid tool, with prices that start at $9 per month, but has one thing that it’s absolutely great about it: a feature where you can see the most viral photos, videos and linked from pages in your industry and use them on your own Social accounts.
The tool tells you how content performs online and breaks down that performance by multiple metrics across domains, keywords or topics.
It helps marketers better create, optimize and promote content. Each search filters through various content types including articles, infographics and videos. From Facebook to Google Plus, you can see the popularity of the content depending on the social channel.
BuzzSumo is also an excellent way to identify what your competitors are writing about and how consumers are finding that information. All these make it one of the best social media marketing tools out there.
Photo source: bizzgrizz.com