As 90% of the information our brain receives is visual and we already know that color can influence our mood, perception and behavior, we definitely should pay more attention to what color we use.
Companies are already testing colors everywhere: advertisements, banners, landing pages, buttons, call-to-action. Sometimes one color A/B Testing can reveal big secrets: HubSpot tested the color of their button and they found out that the red one outperformed the green one by 21%.
So, as you can see, colors can have a big influence. This is what happens with the decision making process, too because it may influence your online shoppers.
Enjoy the infographic below to find out more about color psychology and how it can influence your consumer purchasing behavior.