Join us for 3 LIVE webinars starting this Thursday, at 4 p.m., Bucharest time (GMT+3)!
You will learn how to boost the conversion rate of your online store up to 100% in the first 3-6 months. This set of webinars is designed for each e-shop owner, marketer or agency representative in order to share the marketing expertise we’ve gathered throughout our international presence. (Read more…)
The importance of a killer ‘Call-to-action’
Think about all the times you’ve signed up for things in your life. Each one is likely a result of an effective call-to-action short sentence.
If you hadn’t been drawn in by the copy or design of the call-to-action, or been guided so eloquently through the signup process, you would probably use fewer apps and websites.
Your call-to-action needs to be “an instruction to the audience to provoke an immediate response” pointing out the way in which the customer will benefit from your inducement.
So you have to create a CTA that is easy to see and shows above-the-fold in your email content. Use short, simple action words, such as: start, join, discover, learn, get, order, buy. (Read more…)
Thanks to the latest E-mail Marketing Infographic, we’ve found out some special insights about how people behave in certain situations regarding their daily e-mail reading routine. We would like to share important facts with you, so bear with us through this article, as we’ll be giving the best tips to help improve the brand communication. (Read more…)
If you haven’t found out yet, the enrollment period for GPeC SUMMIT — the 12th yearly edition of the most important E-Commerce event from Romania — is on.
Considering the outstanding speakers line-up and the transmitted content, we strongly believe this event is a must for any online e-shop. (Read more…)
With CloudCart and Retargeting every small idea turns into a profitable business
Retargeting indeed has no borders. And the proof of that is our new partnership with CloudCart, one of the biggest e-commerce platforms in Bulgaria. With Retargeting and CloudCart the shoppers can expand their online business with just a few clicks in order to keep their clients happy. (Read more…)
The e-commerce spring event in Budapest gathered over 2,000 visitors, biggest e-shop platforms in Hungary, marketers and decision makers in one place. And Retargeting team checked in.
Ecommerce Expo Budapest is an event where renowned experts from e-commerce industry and delegates gather to discuss on the topics ranging from advanced knowledge of marketing techniques, to conversion rate optimization, marketing data-driven and many more.
We welcomed hundreds of visitors at our stand, met with old, but also new e-shops representatives and we attended a number of talks to learn more about the current and future trends in e-commerce. (Read more…)
Email is not dead. In fact this year, email usage is at an all time high and that’s why marketers invest more and more in this channel. Even if in the last 2 years more and more articles, appeared in the media, stating that email is on its last legs, those statements couldn’t be further from the truth. (Read more…)
Have you ever thought about learning in advance what products your customers would be most likely to buy? What if I told you that you can maximise your profits by doing just that? Wouldn’t that be just great? Personalised and predictive retail is no easy job, but it may come sooner than expected. (Read more…)
In 2015 over $70bn were spent as result of the Black Friday phenomenon. Moreover, the amount of money coming from online spending had doubled. This is both an opportunity and a challenge in disguise for any store owner. I don’t want to panic you, but Black Friday 2016 is just around the corner…
So, the most common problem for you, the store owner, is to make sure that the big amount of visitors coming to your website actually convert into customers. According to statistics, on average, retailers are losing around 60% of total sales to abandoned carts on the website. But guess what? This big shopping stunt gives you the perfect opportunity to increase sales during Black Friday by recovering those pesky abandoned carts. (Read more…)
What is better than a product upgrade, a free one for that matter. We have worked very hard to bring new functionality to each and every single Retargeting client, in order to help you increase the conversion rate and revenue of your online store. (Read more…)