The State of Email Marketing in 2016 Infographic

The State of Email Marketing in 2016 Infographic

Email marketing is not dead. In fact this year, according with the State of Email marketing in 2016 Infographic, the email usage is at an all time high and that’s why marketers invest more and more in this channel. Even if in the last 2 years more and more articles, appeared in the media, stating that email is on its last legs, those statements couldn’t be further from the truth.

Yes, we very well know that email is not a perfect medium of communicating and promoting services, but for the moment it is the most common way for businesses all around the world to communicate with their customers and audience. That’s why marketers all around the world are searching for new ways of improving their email marketing strategy, some trough technology or others only through their approach.

From all our research we noticed that personalization is one of the most up and coming methods that email marketer use in order to improve the results of their campaigns.

This is the main reason why we have analysed the entire email marketing environment in the year of 2016 and noted all the important facts together with all the relevant statistics in the infographic below.

The state of email marketing 2016

What methods do you use in your email marketing campaigns to improve your results? Can’t wait to read your answers in the comments down below!

In the meantime, if you found this infographic helpful, please help us spread the word by sharing it. And check also the guide for marketing strategies in 2017.


  1. OUTSTANDING Article! Explanation on Future of Email Marketing was awesome.
    Iam in digital marketing field from the past 7 years and i have been giving best digital marketing training in hyderabad, your articles in your website helps us a lot to teach better to digital marketing students.


  2. E-mail marketing is essential for any business which promotes or markets our business. Email marketing is the first and foremost factor in digital marketing industry.promoting our business using infographics can easily attract target audience. thank you for explaining clearly about e-mail marketing with infographics.

  3. Very infromative

  4. Thanks for sharing valuable Information About Email Marketing, this is very helpful for me and at the same time who wants More Information about Email Marketing. I Appreciate It.

  5. Hello,Thank you for sharing such wonderful post it is very helpful for us.Thank you for giving your valuable time


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