Email marketing is not dead. In fact this year, according with the State of Email marketing in 2016 Infographic, the email usage is at an all time high and that’s why marketers invest more and more in this channel. Even if in the last 2 years more and more articles, appeared in the media, stating that email is on its last legs, those statements couldn’t be further from the truth.
Yes, we very well know that email is not a perfect medium of communicating and promoting services, but for the moment it is the most common way for businesses all around the world to communicate with their customers and audience. That’s why marketers all around the world are searching for new ways of improving their email marketing strategy, some trough technology or others only through their approach.
From all our research we noticed that personalization is one of the most up and coming methods that email marketer use in order to improve the results of their campaigns.
This is the main reason why we have analysed the entire email marketing environment in the year of 2016 and noted all the important facts together with all the relevant statistics in the infographic below.
What methods do you use in your email marketing campaigns to improve your results? Can’t wait to read your answers in the comments down below!
In the meantime, if you found this infographic helpful, please help us spread the word by sharing it. And check also the guide for marketing strategies in 2017.