Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximized, a well-prepared website and a marketing strategy are a must.
As 2019 approaches, the digital marketing landscape that includes SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. There may have been a time when you could’ve dismissed artificial intelligence or visual search as just the new kid on the block, but that time is long gone. There are many new marketing trends and strategies that are evolving in the current high-tech, Internet-connected era and businesses should use them to succeed in their efforts because what worked for you last year may not work this year. So here are the key digital marketing trends for 2019!
Usually, storytelling in marketing is assumed to be driven by empathy and emotion rather than data and analysis. However, when it comes to creating compelling stories, data plays an important role, in spite of the fact that it is underused.
Our mind largely works on a subconscious level. During every second of our waking day, it takes in and filters tremendous amounts of information. It needs to, otherwise, we would not get through the day unless it subconsciously took in information, spat it out and made assumptions on the back of it.