To improve your e-commerce sales, it’s important to know the common reasons why people don’t buy. High cart abandonment rate and bounce rate with a low conversion rate? You may be committing one or more of these e-commerce sins:
Many people think a logical argument with facts, figures and product specs is the best and only way. The truth is that the brain is quite emotional. A better understanding of how the brain makes decisions and how emotional persuasion works will help you improve conversions and your bottom line.
The foundation of any customer relationship is trust. In fact, 62% of consumers consider brand trust to have a great influence on their buying decisions. One way to establish trust and a strong community of loyal customers: hosting events.
he current rate of shopping cart abandonment is 79%. That is 79% of shoppers abandon their purchase at checkout for one reason or another.There are four emotions that trigger cart abandonment: impatience, confusion, caution and indecision.