How to use emotions to persuade visitors to buy more!

How to use emotions to persuade visitors to buy more!

Many people think a logical argument with facts, figures and product specs is the best and only way. The truth is that the brain is quite emotional. A better understanding of how the brain makes decisions and how emotional persuasion works will help you improve conversions and your bottom line.

How to reduce cart abandonment

How to reduce cart abandonment

he current rate of shopping cart abandonment is 79%. That is 79% of shoppers abandon their purchase at checkout for one reason or another.There are four emotions that trigger cart abandonment: impatience, confusion, caution and indecision.

Is your online shop client oriented?

Is your online shop client oriented?

As an online shop owner, you deal with customers daily, but can you truly call yourself customer oriented? Below are some tips to help align your strategy with your customers best interests in mind:   How can we help you? Your customers are the pillars of your business, and as you grow, so should your customer service strategy. Develop and learn from real experiences your customers are having and aim to consistently deliver excellent service. Be available to answer questions, either on social media, email or phone and make sure your contact details are easily found. Another important aspect of customer service is the staff that represent your brand. Employees who believe in your brand will ultimately deliver better results.   Keep them! It costs five times as much to attract new customers than to keep an existing one. Existing customers are 50% more likely to try new products and spend 31% more compared to new customers. There are digital tools to hand when aiming to up your customer retention, such as retargeting or email, mobile and social media campaigns. However, the key is a touch of personalisation. By successfully using past purchase data and especially abandoned cart follow-ups, you can increase your revenue by up to 25%.   Information is the key! As retailers, you know the value of data. Past purchase data drives sales and offer campaigns, however, do you ever gather information that’s beneficial to your customer? Little nuances can mean the difference to customers, relevance is key. Also, gather information not only about the customer, but your business. Customer insight is invaluable and should be...