First impressions are important, but in e-commerce keeping your customers coming back for more will bring you the real conversions. Very few online shoppers convert during their first visit to a new website. In fact, recent statistics suggest that only 0.59% of first-time visitors place an order. The rest are getting to know the brand, browsing product pages, comparing prices and so on. Conversion rates increase once users return for second and third sessions, but there’s no guarantee that will happen. Unless you do something about it!
All-in-one-screen shoppable content could evolve in ways that dramatically change e-commerce and marketing. In today’s digital age, content is increasingly being viewed as a primary factor behind purchasing decisions in e-commerce. People don’t want to buy goods and services instead, they want to buy relations, stories, and magic. The result? More and more brands are getting serious about content, favoring it over ads. In other words, content in e-commerce is now thriving.
Wouldn’t it be great if every single one of your first-time customers would keep on coming back for more? Or even better, if they loved your company so much that they told all of their friends about you?
Every year, video is poised to become the next big marketing tactic to pull off record engagement on social media and conversions across various digital outposts.
The rise of marketing automation has made it more important than ever for marketers to develop their emotional intelligence, also known as EQ, if they want to win their customers’ hearts and minds. There’s no denying that it is a powerful tool that helps marketers nurture leads by delivering highly targeted and personalized messages throughout the entire purchase journey.