Gone are the days when a social advert was enough to get your online shop customers interest. In an online world of trending topics, ‘most talked about’ and continual sharing, businesses need to embrace storytelling to create conversations, appeal to their buyers and transform shares and likes into purchases. But which social media channels are the best way to engage your customers and how do you know which one is right for your business?
In a world where people check their smartphones 85 times per day, usually for less than one minute at a time, consumer engagement can seem elusive, but short attention spans and screen addiction don’t tell the whole story.
Crafty, smart and eloquent Call–to–Action button is capable of strategically guiding you through the website to complete certain actions – from buying the product or filling in the sign-up forms. As simple as that. So, what is the secret of the successful CTA buttons? A balance of an attractive, simple design and “stick out like a sore thumb” kind of copy.
All-in-one-screen shoppable content could evolve in ways that dramatically change e-commerce and marketing. In today’s digital age, content is increasingly being viewed as a primary factor behind purchasing decisions in e-commerce. People don’t want to buy goods and services instead, they want to buy relations, stories, and magic. The result? More and more brands are getting serious about content, favoring it over ads. In other words, content in e-commerce is now thriving.
The rise of marketing automation has made it more important than ever for marketers to develop their emotional intelligence, also known as EQ, if they want to win their customers’ hearts and minds. There’s no denying that it is a powerful tool that helps marketers nurture leads by delivering highly targeted and personalized messages throughout the entire purchase journey.