From the quality of a brand’s product to the management style of a business, there are numerous factors that can determine whether or not an e-commerce brand sinks or swims. But, the way in which you communicate with your customers is extremely important.
Social media is like a gold mind for e-commerce and, if you’re not reaching your social potential, you’re missing out on the magic. You need to create a strong social media presence. Once your accounts are in place, set-up with your branded images, logo and company name, you need a commitment to the cause. Crafting regular, engaging posts is just one way to build brand awareness, drive traffic and make sales.
We rarely sit down at our computer to thoroughly research all our options and we shop from multiple devices and brands we trust. This is where it gets tricky for online shops, they must work extra hard to earn that trust.
The best marketers understand one fundamental fact: people crave closure. It’s the ending to a movie or having to finish reading a chapter in a book before you do something else.
The single metric that best captures the core value that your product delivers to customers. Optimizing your efforts to grow this metric is key to driving sustainable growth across your full customer base. Your sole focus. Your priority. Your key to growth. We are talking about your north star metric. But is it really best to have only one metric that matters?