by Andreea Handoca | Apr 26, 2018 | E-commerce trends
Today’s e-commerce has evolved into an entire ecosystem and having a good website with a drop-down catalog, and a bug-free checkout it’s not enough anymore. All your competitors have the same things. The leading brands don’t sell a product, they sell an experience.
by Andreea Handoca | Apr 19, 2018 | Retargeting Updates
Low CTRs? Decreasing conversion rates? Having trouble setting up an AdWords or Facebook Ads campaign? Choose Retargeting.biz, the best remarketing tool!
by Andreea Handoca | Apr 16, 2018 | E-commerce trends
When confronted with the word “guerrilla,” it might conjure images of rebellion and conflict. But add the word “marketing,” and you give it a whole new meaning. So, what is guerrilla marketing and how can it help your bottom line?
by Andreea Handoca | Apr 9, 2018 | E-commerce trends
A/B testing is a powerful instrument used to increase a website’s conversion rate, which basically means increasing the chances of turning simple visitors into customers. For example, if you want to figure out which is the best version of a title for one of your landing pages, all you have to do is to conduct an A/B test and let your visitors decide which one is more likely to increase your conversion rate.
by Andreea Handoca | Mar 26, 2018 | E-commerce trends
Since 70% of buying decisions are based on customer experience, delivering deeper, richer customer experiences is basically a do or die affair. This makes sense in a world where consumers have access to nearly unlimited information and alternative options. Nowadays, companies are investing a lot more in marketing solutions that eliminate human error, inefficiency, and time-wasting, like programmatic advertising.