by retargeting | Feb 22, 2016 | E-commerce trends
Pick up your smartphone or tablet and open your website. Wait, something doesn’t look that good… It’s a bit hard to read, since it’s just a scaled desktop version and this, my friend, is nothing but bad news. We’ve said it multiple times before and we’re going to say it until everything is clear enough: mobile is the future. According to the latest statistics offered by Google, there are more searches made from mobile devices than the ones made from a PC, so in 2016 it’s essential to have a website optimized for mobile. Or, if you want, use a responsive design. As the folks over HubSpot say, currently, there are two big ways of creating mobile websites: responsive design and mobile templates. The latter requires more work, as it’s basically a completely separate entity, meaning that you should have a mobile-only website, which doesn’t have so many advantages. On the other side, a responsive design requires just one website, coded in such way that it can adapt to any screen size, no matter the device it’s accessed from. And you should totally have one! Like mentioned above, mobile search is skyrocketing right now, but hey, maybe you’re one of those people that need a few extra reasons in order to be convinced that they should do something. Don’t worry, we have them! Your visitors will be thankful Let’s face it, if you land on a website and you’re not satisfied with the overall design or you can’t find what you’re looking for, you will immediately leave. The same happens when somebody lands on your mobile website which...
by retargeting | Feb 18, 2016 | E-commerce trends
When it comes to email marketing, you must agree with the following statement: “Subscribers are love, subscribers are life”. You may have the best emails in the world, but if somebody doesn’t open them, they’re pretty much useless. Considering this, one of your main purposes as an email marketer, besides increasing your number of subscribers, is to keep them. Or, if you want, to make them love you. At first, this might be a bit confusing, but there’s no need to worry, as we’re here to make everything clear. We’ve put together a short list with tips on how to keep your subscribers and make them adore every message you’re sending. Tell them that you appreciate them As soon as they subscribe to your mailing list, make sure you greet them warmly. A lot of marketing efforts start wrong due to the lack of a welcome, a “Thank you for subscribing!” or an overall form of appreciation. You definitely know that the first impression always counts and this principle is also applied when we’re talking about digital impressions. Don’t communicate with them as a business One of the most important factors that influences whether or not an email will be opened is who the sender is. People want to know that an actual person talks with them, not like they’re reading an automatic generated message. Just let this sink in a bit. Which email are you more tempted to open? One that comes from a faceless brand or one that it’s sent by an actual individual? If you choose the first option, then you might have a...
by retargeting | Feb 15, 2016 | E-commerce trends
What makes the perfect email? Well, this can be a pretty difficult question. Actually, at a second though, it’s not difficult at all, if we take things logically. Of course, there are a few wizards of words that are able to make people buy stuff – because that’s the purpose – instantly, but the thing is they’re pretty rare and we have a feeling that you don’t know any of them. Therefore, you want to learn how to put together that magic email, right? If your answer is yes, we have some bad news and good news. The bad news is that we’re not wizards of words either, but the good part is that we can still help you with a few tips on how to write the perfect email, resulted after testing, testing and testing. And some testing as well. There’s no secret that email is the leading channel in terms of ROI, so it would be a pity if you wouldn’t give them a shot. Let’s begin, shall we? Research is the starting point We’ve said it in previous articles and we’re going to say it again: you need to know your audience. You don’t need just some demographic information, but browsing habits, shopping preferences, what device they’re reading the email from and so on. If you have access to research tools that can provide this type of information, exploit them to the max and know who you are addressing to. More quality, less quantity We know, you want to tell your subscribers as much as possible about what you’re selling, in just an email. And it’s...
by retargeting | Feb 8, 2016 | E-commerce trends
When it comes to online marketing, it is well known that without a set of nice tools and resources, your work can be pretty hard. Or, to be honest, pretty impossible to be done. Nowadays, all the focus seems to be on social media, but, believe it or not, the most valuable digital channel is email. According to Crazy Egg, multiple studies have shown that email is able to beat any other form of email marketing in terms of ROI, being even better than social media marketing, content marketing, SEO or any other type of online marketing tactic you can think of. Considering this, it’s obvious that you should exploit email marketing to the max, but how should you start? By building an email list, of course! And since you’re reading this, you must be interested in how to actually create one. And if you can do it without investing any money, that would be great, right? We’ll get to that in a jiffy, since there are a few requirements you need to fulfill before doing this. To be more specific, we’re talking about the following: You need to know who the people you are targeting are – Since you can’t just send emails to random people, from an email list you bought online, right? You must have a website – Pretty logical, we’d say. You need to decide upon an email marketing client – There are plenty of options you can choose from, available at affordable rates. You need a killer offer – That’s right, you need that one big reason that makes people decide to join your...
by retargeting | Feb 5, 2016 | E-commerce trends
This is it, you’ve read tons of articles and case studies, you’ve seen examples and learned from the biggest influencers in the industry and even attended a few webinars on this. You’re now prepared to start a new email marketing campaign which will bring the results you’ve always wanted. Aaaand…it fails. Believe it or not, no matter how much research you’re doing, sometimes, email marketing campaigns fail to impress and the results are far from what you were initially expecting. The recipients aren’t engaged and your emails are either left unopened or deleted as soon as they are received. What to do, what to do? We know that you want your messages to reach as many people as possible and definitely avoid dealing with low open rates, so we’ve put together a short list with email marketing mistakes you should avoid at all costs. Or, well, stop doing them. Your subject line is overhyped Dan Norris, the co-founder of WP Curve, says that writing headlines is a fine art. Yes, click bait headlines can bring an increased open rate, but you should consider the impact such titles can have on your brand. A lot of readers, who are already used with this style, might even consider them spammy and totally ignore such messages. Imagine receiving an email from The New York Times, with a headline like “You’ll never guess what Donald Trump said about one of his biggest rivals!” Also, never, but never, use a headline that implies something that totally different from your email’s content! It affects the trust in your brand. You use a “noreply” address We’ll...
by retargeting | Feb 1, 2016 | E-commerce trends
Remember those days when you were waiting for a video to load for minutes and maybe then you were able to watch a 240p short clip, which stopped playing when it was finally getting interesting? Yeah, forgot about them. Thanks to the fast Internet connections we can enjoy today, videos turned out to be an essential part in any marketing strategy, being an excellent way to attract visitors and engage the community built around your brand. Because you do have or at least trying to build a community around your brand, right? If not, start doing it. Now! Despite all the available resources, there are a lot of marketers that don’t seem to be aware about what impact can a few video have. If you’re one of them, sit back, as we’re about to talk about five types of videos that can help you take your conversions to a whole new level. How to videos Ever since 2013 – august, to be more specific – when Google introduced the Hummingbird algorithm update, anything on the web which had “how to” in the title had a slight advantage over similar content which didn’t. This type of video basically presents a product or a service’s full range of feature, explaining the potential buyer how to use it, step by step. Adding a link to your website (or directly to the product/service’s page) will do wonders. Testimonials Like mentioned in a previous article, in 2016, testimonials will have a huge impact on your e-commerce conversions. After all, before buying something online, everybody should do a bit of research and see if previous...
by retargeting | Jan 27, 2016 | E-commerce trends
Today we’re focusing on the future. To be more specific, we’re talking a bit about some of the most interesting email marketing predictions for 2016. Like every year, marketing specialists like to express their opinion about what they are considering some of the hottest strategies, with a high potential. Since email marketing has a very special place in our hearts, we’re devouring everything new related to it, especially those ideas which make us say “you know…this is so crazy that it might work very good”. Catch my drift? So, without going further with this introduction let’s see which are… The most interesting email marketing trends for 2016. The importance of mobile will continue to grow There’s no secret that more than half of all the received email messages are nowadays opened on mobile devices, but guess what? It’s going higher in 2016. And this is definitely a good thing for marketers, with several implications. You need to make sure that you’re using a responsive or at least mobile friendly design. Also, test them and click them and test them again on mobile devices, in order to make sure they look good before sending. Finally, since we’re speaking about relatively small screens, shorter emails are likely to perform better. Same goes for the file size. You don’t want your subscribers to consume all their data on a message, right? Personalization will be a hot topic as well In 2016, you need to make your emails as relevant and relatable as possible. You can’t expect to have the same results for all age groups with the same text. The latest studies...
by retargeting | Jan 19, 2016 | E-commerce trends
2015 might be history for some of you, but we still have some unfinished business with this guy. It was definitely a great year, from many points of view, but before focusing on lil’ 2016, we still want to know how e-commerce did last year. Because yeah, one of the many things we’re passionate about here is e- commerce and since you’re reading this, you’re most likely sharing the same passion. So, without much further ado, this is our short top 5 e-Commerce markets in 2015. Since the Internet is present in an increasing number of countries, more and more people understand how to shop online. Still, this doesn’t means that a third world country managed to shop online like crazy in 2015, as the leaders of a e-Commerce markets top are still big, developed countries. e-Commerce Markets China Not surprisingly at all, the top is dominated by China, with $562.66 billion in sales projected for 2015. Why ‘not surprisingly’? Well, it’s the country with 1.2 billion inhabitants, a factor which contributes to their position in the e-Commerce top. More than half of them are internet users and shopping is currently the fastest growing online activity in China. Also, 70% of the customers made purchases from smartphones, which once again proves that mobile optimization is a highly important trend for e-Commerce in 2016, but we’ll talk about this in a future article. United States The U.S. came second the past year, with $349.06 billion in projected e-Commerce sales. Unlike China, Americans are still trusting their good ol’ PCs when shopping online, 72% of the total orders being made from a desktop or laptop, while a total of 25% of the orders...
by retargeting | Jan 13, 2016 | E-commerce trends
As hard as it might be to admit this, the holiday is over and we need to get back to our marketing things, because after all, that’s what we do here. 2015 was a great year from a lot of point of view, allowing us to jot down a few trends and see what strategies worked better in various situations. Before going Bridget Jones and making resolutions for the New Year, we’ll look a bit in the past and talk about some of the most popular and creative email marketing campaigns we’ve seen in 2015. So… Top 5 Email Marketing Campaigns in 2015 PayPal There’s a reason why these guys are one of the world’s top payment processors: they can go very creative with their email marketing strategy, as show in the example below. A short and clear copy, revealing the benefit of using their service. After all, we’ve been in this situation and sometimes, using such a service can settle an issue like splitting the bill easily. In the email, PayPal users are shown how easy it is to send money, just using your smartphone, in three simple steps. Hey, competitors, see what these guys are doing? Watch and learn and you might have a chance at gaining some extra subscribers. RunKeeper Fitness apps are getting more and more popular nowadays and RunKeeper is already there in the top. Still, this doesn’t mean that they will stop trying to attract more users and keep the ones they already have. Since the basic app is free, their main purpose is to make as many people as possible buy...
by retargeting | Jan 6, 2016 | E-commerce trends
Finally, after hours of research and writing, it’s finally done. It looks pretty much like your best article so far and you’re planning to get the max out of it. And by getting the max of it we mean promoting it as much as possible. Yes, you content might be just perfect, but what can you tell us about your headline? Is it clickable? There’s no secret that social media is one of the most powerful promotion tools nowadays. No matter that we’re talking about Facebook, Twitter, Google+ (yeah, it still exists), it can be the perfect place to post your article and wait for the results. Still, these results will come if two essential conditions are met: -the content is top notch -it has a great headline While the first one is a no-brainer, since the actual content is what makes an article great, the headline is what makes people click on what you’re posting. How many time did you end up clicking on a relatively stupid article, like “You won’t believe what this guy filmed with a drone”, just because the title made you curious? Don’t worry, we’ve done it as well. A great headline, alongside a suitable image, works as a magnet for potential readers. Still, today we’re not talking about this type of clickbait headlines, which usually take you to a pretty boring article, based on a random YouTube video, but about social media headlines that make people click them! There were a lot of studies about this and it the end it turned out that a lot of people click on headlines that trigger...
