Higher conversation rate with Retargeting

Higher conversation rate with Retargeting

Retargeting.biz is always working on improving and bring new features on the table for e-shops to have an even higher conversation rate. And the algorithms in the background are as important as the messages that get to the clients, so a new performance algorithm is something that needs to be shared. Why? Let us tell you how that helps! (Read more…)

MAJOR RETARGETING RELEASE: Push Notifications

MAJOR RETARGETING RELEASE: Push Notifications

We are bringing Push Notifications as a feature on the Retargeting Platform. Providing the best services to our customers it’s of high importance to us, so we work day and night on developing new and up-to-date features.

Log into your account now to test the brand new Retargeting Push Notifications: Cart Abandonment, Product Follow up, Inactivity, Category Follow up, Bounce Follow up, Cross Selling. They’ll help you increase your e-shop conversion rates and therefore sales.

E-commerce industry and consumer data in 2017 Infographic

E-commerce industry and consumer data in 2017 Infographic

Consumer surveys state that 95 percent of Americans shop yearly online, and according to Ecommerce News Europe, 60% of Europeans with internet access shopped online once a month. Additionally, the frequency of online deals is growing exponentially. Nearly 51 percent of Americans confirm that their loyalties are shifting from marketplaces to e-stores. The e-commerce trendsetter of 2017 is that 62 percent of smartphone users are making online purchases through their mobiles.      If your business is losing steam in a maze of marketplaces, it’s high time you quit running and become airborne. Capitalize on the latest e-commerce trends to sharpen your business trajectory. This is the way to do it: Be online 24/7, 365 days When you’re sleeping, buyers overseas are hitting the mall keyed up to buy. Being online 24/7 ensures you’re there to catch eager shoppers. Surveys tell you that marketplaces are seeing business share plummeting to 45 percent, while branded e-store sales are soaring by 55 percent.  This is your opportunity to build a loyal brand following in cyberspace.   Make social selling your business multiplier Statistics detailing the business impact of social media are revealing. Over 20 percent of Facebook followers, 14 percent of Instagram users, and 10 percent of Snapchat users are gravitating to e-stores spurred by a flood of advertisements, product sharing, and attractive offers. A combination of product information sharing on Facebook, visually appealing advertisements on Instagram and customer interactive branding on Snapchat will effectively channel traffic to your e-store and escalate conversions. Tell your customers you’re there to fulfill their every need Understanding consumer behavior is the most important step in...
How to overcome E-mail Marketing Strategy Challenges

How to overcome E-mail Marketing Strategy Challenges

Focusing on the day-to-day tasks can make you easily fall into the pit of constant execution. And losing the sight of the bigger picture won’t do anything good for you, but exactly the opposite. You could lose track of the important details that make a marketing campaign successful. As a marketer, in order to evolve and get bigger you need to overcome all the challenges you might intercept in following your strategy. By the way, this one is the most important! Having a solid and good marketing strategy is the key to success. (Read more…)

Retargeting wins popular eCommerce software awards

Retargeting wins popular eCommerce software awards

Retargeting won two eCommerce software awards: 2017 Rising Star Award and Great User Experience Award for fast development and intuitive navigation. Our tool was regarded as a reliable and powerful system, also rated by customers as the best store management app small businesses can afford. (Read more…)

Top tips and tricks on designing the perfect email marketing message

Top tips and tricks on designing the perfect email marketing message

Marketing automation tools need to be targeted, measurable and engaging. Customers today are highly sophisticated; they want convenience, simplicity, and proximity. The customer of today wants advertisements to be personalized and relevant to them. Therefore, for a business to be successful and beat the tight market competition, they need to re-strategize their marketing solutions to ways that can boost consumer engagement and conversion. (Read more…)

6 tips for a successful e-shop

6 tips for a successful e-shop

The road to success isn’t paved with candy canes and happy customers all over. But if you are an e-shop owner you might already know that. We are all aware everything’s easier said than done, but there are certain ways that can guarantee you’ll have more success if you do them the right way. We’re coming to your aid with the 6 best tips that could help get your online store to the next level. (Read more…)

Cart Abandonment Automated E-mail

Cart Abandonment Automated E-mail

Cart Abandonment Automated E-mail:
The message is sent after a customer has added a product in their online shopping basket and then left the website without finalizing the order.

Advantages:
Gives the customers the right reason to finalize the order, depending on their behavioral analytics, in order to increase their lifetime value as customers and gaining back lost revenue.

Forget Competition, think about Customers

Forget Competition, think about Customers

Don’t let the competitors define your growth strategy. Instead, focus on what matters the most ─ customers.

Let’s be honest! We all care about what others think and in business that often means measuring the competition.

Me, myself and MY problems!

While it’s important to keep an eye on competitors, it’s unwise to base your strategy on what they do, because you will always be a step behind. How can you be innovative if you always wait for them to make a move?

Also, you are too focused on today. The present is important, but thinking about the future is essential for business growth, and that means freeing yourself from comparison.

Rather than worrying about your competitors, focus on what matters most: Your customers. After all, without them, your business would cease to exist.

That is not to say you should ignore the competition. But the difference is that you should keep an eye on your competitors to get information, not instructions. (Read more…)

How creative are you in your marketing strategies?

How creative are you in your marketing strategies?

So let’s say you’re not a professional marketer. You are an entrepreneur who runs his business by himself so therefore you’re doing mostly everything, including taking care of your brand’s online and offline presence. Marketing is a must if you wanna exist as a business, and being creative is the key to success here as well. But is creativity in Marketing a free process or are there certain rules that keep you trapped in a box?

Deciding which direction you want your brand to go and making a creative strategy for it is an investment of attention, time and money. You should know upfront if you have a little bit of all of these for the specific activity of getting creative. Now, let’s set the record straight! Many people understand that creativity in Marketing is about delivering great ads that people see and like. But it goes further than that. With Marketing becoming more complex and rigorous season by season, you need to adapt to new terms and conditions as they keep updating. (Read more…)