Social media is like a gold mind for e-commerce and, if you’re not reaching your social potential, you’re missing out on the magic. You need to create a strong social media presence. Once your accounts are in place, set-up with your branded images, logo and company name, you need a commitment to the cause. Crafting regular, engaging posts is just one way to build brand awareness, drive traffic and make sales.
Video advertising is the latest trend, but it doesn’t mean you just make an ad, run it and expect the sales to start pouring in. All great advertising start with a great strategy and video ads are no exception.
A groundbreaking shift in digital marketing is on the horizon and the boom in IoT (Internet of Things) technology will soon allow us to analyze, predict, and respond to consumer behavior in almost every market possible.
Nothing screams “Buy me!” to online shoppers more than these two simple words: Free Shipping. It’s one of the most enticing offers you can give your customers and makes it an easy decision for them to buy. If you’re not giving some serious thought to offering this benefit to your customers, you really should.
An idea becomes more correct when more people believe in it. The truth is that we all love to follow the crowd, whether we choose to admit it or not. This is social proof, and there are lots of ways it can be transformative for your e-commerce sales.