The subconscious and how it can help your business!

The subconscious and how it can help your business!

How many times have you noticed that you completed a task or arrived somewhere without thinking about how you achieved it? That’s your subconscious mind in action, making fast and automatic decisions with little or no conscious awareness of the decisions we make. Why does this occur?

Influencers: How can they help you succeed in 2019!

Influencers: How can they help you succeed in 2019!

Unlike celebrities, influencers come from any background or industry, and they can have varying amounts of followers. One thing they all have in common is that they’re social media figures who have gathered a defined audience around themselves. Their ability to influence others allows them to give a human voice to brands.

Conversion rate optimization: Why it matters for your business?

Conversion rate optimization: Why it matters for your business?

Conversion rate optimization is all about increasing the number of site visitors who complete a site goal, no matter if it’s a purchase, a download or a sign-up. No matter how much extra traffic you generate, it is meaningless if your site isn’t up to scratch. If a website doesn’t match expectations or engage your users then, no matter how stunning your ads are up to this point, your traffic will bounce, maybe never to return.

Marketing trends you can’t ignore in 2019

Marketing trends you can’t ignore in 2019

As 2019 approaches, the digital marketing landscape that includes SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. There may have been a time when you could’ve dismissed artificial intelligence or visual search as just the new kid on the block, but that time is long gone. There are many new marketing trends and strategies that are evolving in the current high-tech, Internet-connected era and businesses should use them to succeed in their efforts because what worked for you last year may not work this year. So here are the key digital marketing trends for 2019!

Manipulation in marketing, the right way!

Manipulation in marketing, the right way!

Our mind largely works on a subconscious level. During every second of our waking day, it takes in and filters tremendous amounts of information. It needs to, otherwise, we would not get through the day unless it subconsciously took in information, spat it out and made assumptions on the back of it.