SEO is an essential tool all year long, but did you know that you should switch up your keywords for the upcoming holidays? According to statistics, about 51 percent of consumers prefer shopping online and will turn to search engines to find the perfect gifts, tips on how to host the best holiday party and holiday recipes.
About 22 percent of the world’s population is on Facebook, and a whopping 93 percent of Pinterest users are reaching for their credit cards to make online purchases. Hearing these numbers makes you want to dive in head-long eager to have your own slice of the huge pie? But wait! Are you doing it the right way? Are you going after the right audience?
Even if Black Friday is months away, the hype has already begun, with reports on where consumers can find the best deals gathering pace. But consumers aren’t the only ones who should be preparing, brands should be too. Because the earlier and more prepared they are, the better they’ll perform during this massive eCommerce event, which is getting bigger every year. So here what you should consider before the holiday:
How many of you when you were kids liked getting new toys? Who doesn’t, right? And every time you got one, it seemed like the only toy in the world, it made you forget all about the others. Sales are not that different. Everyone wants those new customers and puts all the efforts there. But by doing so, you forget all about the existing customers.
Specialists agree that 85% of customer-business relationships will be through technology within the next two years. And a big part of these relationships will take place with the help of Messenger marketing, a way for businesses to not only provide lightning-fast customer service but also drive sales.