Marketers think of loyalty as a demand or a lever to produce higher revenue, but it’s so much more. We demand loyalty from customers, and we chase it fervently, but few take a moment to realize that to get something, you often must be the first to take that step. Marketers must prove loyalty to customers before they can expect anything in return.
Gone are the days when a social advert was enough to get your online shop customers interest. In an online world of trending topics, ‘most talked about’ and continual sharing, businesses need to embrace storytelling to create conversations, appeal to their buyers and transform shares and likes into purchases. But which social media channels are the best way to engage your customers and how do you know which one is right for your business?
Online brands struggle most when they can’t communicate the value of their products. If you’ve been trying to figure out how to increase sales on your e-shop, you might be in the same situation. The browser that doesn’t feel like a product is worth it will never become a buyer.
Wouldn’t it be great if every single one of your first-time customers would keep on coming back for more? Or even better, if they loved your company so much that they told all of their friends about you?
Every year, video is poised to become the next big marketing tactic to pull off record engagement on social media and conversions across various digital outposts.