by retargeting | Jun 27, 2015 | E-commerce trends
Considering PwC’s annual consumer survey’s results: almost 40% of consumers prefer shopping in physical store at least once a week and only 27% love online shopping, for sure we should find some ways to improve our customer experience in e-Commerce. It seems that customers prefer physical stores, despite some important benefits of online shopping, like: Time, this irreversible resource – you don’t have to take an entire day off just because you need a new pair of trousers, a t-shirt or you want a new pair of shoes. Comfort – online you have so many opportunities. You have all your beloved stores in one place! And no, the answer it’s not the mall, it’s the internet. Every store at just a click distance! Acces to reviews – because trust us in e Commerce it’s very important. You will be able to find out what others think about a specific store and its products. Do you know why you should engage with your customers even if you don’t have a direct relationship with them, like in a retail shop? Certainly these statistics we have from Quicksprout, will convince you with no need of more other words. Do you want more reasons? Well let us tell you that it’s 6 times more expensive to gain a new customer than keep your current customers happier… And as Shankman Honig tells us, on average consumers tell 15 people about their good experience and 24 about the bad experiences. And things can get worse: we’ve mentioned before that customers that choose to make purchases from an online store have access to reviews… Yes this...
by retargeting | Apr 3, 2015 | E-commerce trends
We’re absolutely sure that you check your inbox every morning, but now we don’t want you to wait. Open it right now and look at the titles. How many of them have a general title and how many are call to actions or they’re addressing you by the first name? If you can split them in these two categories, congratulations! Now you know the difference between traditional email marketing and triggered emails. To make things clearer, a traditional email is a message which in most cases uses static HTML with simple tags for recipient-specific information, which gets merged with customers lists, being often sent by an email service provider, also known as ESP. On the other side, a triggered email is HTML generated and combines a custom template with user data around a specific event. It’s sent directly through backend system or using an ESP via API integration. Ok, we’re all good now. Let’s move to the next point, shall we? Back in 2008, a study made by Practical Ecommerce was saying that “trigger marketing is the next step for the critical e-commerce function of automated email communications”. After 7 years triggered email marketing is something we’re dealing with every day, with more and more marketers using it instead of the traditional way. Now, in case you’re wondering why triggered email campaigns are used so often nowadays, we have some numbers that will explain this as clear as possible. First of all, it’s the click-through rate. Compared with traditional, triggered emails’ rate is 152% higher. Pretty impressive, right? Not to mention that by using them, you have the possibility to...
by retargeting | Mar 31, 2015 | E-commerce trends
There’s no doubt that email is the one of the best known and most used channel for delivering content, but when it comes to promoting stuff, there’s one big question every marketer asks himself or herself: Should I use personalized content or sticking to traditional, standard content will work just fine? Before answering these questions, let’s see how companies are positioning themselves when it comes to this aspect. According to Marketing Land, citing a study made in 2013, more than 70 percent of the brands failed to personalize their email messages. Since we used “failed”, it’s pretty obvious that nowadays, personalized email content is a must and every email campaign should focus on this if it’s looking forward to bring some good results. The same study mentions that email personalization can lift transaction rates and revenue. And because this statement is basically nothing without numbers, you should know that custom promotional messages had a unique open rate higher with 29 percent than standard messages, alongside a 41 percent higher unique click rate. Why should you choose personalized content email retargeting? Let’s take another example. As stated by Brafton.com, a company called MarketingSherpa sent two audience segments different emails. One received a regular one, with a piece of content from the company’s blog, while the second segment received a retargeting email from Jon Hosier, Senior Marketing Specialist at the above mentioned company. The results? The retargeting email generated a 137.4 percent higher open rate and a clickthrough rate bigger with 128.9 percent, compared with the regular email, containing a template version from the blog. If you ask us, this shouldn’t come as a...
by retargeting | Mar 31, 2015 | E-commerce trends
Nowadays, if you take a look at your own inbox, you will see a huge madness. Long titles, promising all kinds of stuff, clickbait or those spam messages we all hate. Lately, online marketers have been talking a lot about the ideal length of an email title, but unfortunately, they didn’t reach an exact conclusion, as the opinions regarding the perfect email subject line were divided. Naturally, we tried to analyze the situation and see which one is the most efficient: a short title or a long one? According to some recent studies, changing an email’s subject length can result in dramatic improvements, with increases of 10%, 20% or even up to 50% more click troughs. But are these improvements due to using a long title or a short one? Let’s see the advantages and disadvantages of both of them before answering this. First of all, a long title implies more details about the topic of the email, so the recipient will automatically know what he or she can expect to see in that email. As long as it’s clear and concise, it should provide a decent CTR. On the other side, let’s not forget that we’re living in the era of smartphones. A lot of people are checking their inbox using their cellphones and in most cases, they have to deal with a relatively small screen, which can’t display a very long title, leading to confusions. Moving on, let’s switch to short titles. If they’re well written, they can generate a huge click through rate. By well written we mean that they shouldn’t reveal anything contained by the...
by retargeting | Mar 10, 2015 | E-commerce trends
Ask any online marketer about one of the most important aspects of this world and the answer will most likely be content. Content is everywhere and consumers are receiving a constantly increasing number of messages daily. Still, there’s one big problem: those messages are for the general public, not for each of them. Also, let’s face it, social media is slowly conquering the web and the typical user is now checking email mostly on mobile devices, while on the go. We can say that we have reached that point where it’s pretty hard to stand out in that inbox and email marketing campaigns might not be as successful as they used to. Fortunately, technology has reached that point where we can actually send a unique message for each consumer, with a personalized subject, increasing the open rates. Sounds good, right? We’re talking about personalized email triggers here, which, if you ask us, are the winners in 2015! Keeping it short, compared to classic email marketing, it represents a drastic improvement in the way marketers interact with customers, showing them how important they are, by sending a personalized message to each of them. Marketers can send specific messages, considering their customers’ preferences. Everything can be done using a specific software which connects directly to a database. Using the provided information, it generates subject lines with a person’s name or even more complex variants, including personal interests. After the messages are sent, you can even track the success of those messages, using advanced analytics. According to a study released by Experian Marketing Services, analyzing a wide variety of best email marketing...
by retargeting | Mar 2, 2015 | E-commerce trends
If you want your triggered emails to have a good open rate we recommend you use as subject line short messages that are exciting for your subscribers. Below is a list of 20 examples that I recommend to you: Happy Birthday [name] – Surprise inside e-mail! (works great with our happy birthday trigger!) Hey (used by Barack Obama) Don’t open this email! (a little bit tacky, but can do wonders for your open rate) What are our customers saying? (perfect for when you’re asking for feedback) Read your review for [something] (use it a week after his review was published to get him back on the site) I made you a surprise (who doesn’t love surprises?) You’re missing out on [product] (why would you miss out on a special offer?) 5 reasons why [put anything you like here] (we all love articles like this!) Top 10 [put anything you like here] (same thing!) How do you/What do you [finish the question] (questions work great, no matter the industry) How to make/How to use [finish the sentence] (we already know that this will work!) Last minute deals. Take a look (creates the sentiment of urgency, don’t use it too often) A [product] for [name] (personalized advice? yes, please!) Ends today! [insert your offer here] (well, if it ends today, we better hurry!) Bring this email to the store and win [insert offer here] (best way to get your online clients to the brick and mortar shop) Triggered emails will certainly increase your sales because this is the age of personalization! Start your free trial now Sources: hubspot.com and...
by retargeting | Mar 2, 2015 | E-commerce trends
The percentage of users opening the emails you send rarely reaches 20%, right? 8 out of 10 clients ignore the emails you send. This means it’s time for you to make a change, to think of a strategy that will increase the number of people opening, reading and clicking your emails! The first thing you have to do is to communicate only with people that want to hear from your company. Therefore, send newsletters only to people who deliberately expressed the desire of receiving offers and any other information from your company. Avoid the campaigns destined to increase your database of e-mails in an exchange of an irresistible prize. Most likely, in these cases users are interested in the reward and not in the information you send afterwards, therefore getting them as your customers will be very difficult or impossible. To encourage your subscribers to open and click your emails you can offer free e-books with information of interest to them but which are related to your company profile as well. For example, if you are an online store that sells sport shoes, you can offer them a free e-book containing information such as how they can choose the right pair of sneakers for the gym, which model is best for different types of exercises that they practice and how they can be maintained. Pay more attention to subject lines. Use short and creative messages to create a good reason to open the e-mail. Use the subscriber’s name and a personalized approach as often as you can. Make him feel important, because he is your most valuable asset! If you have already tried the above strategies and the open...
by retargeting | Mar 2, 2015 | Retargeting tool
Retargeting is the reaction to your visitor’s action. 12 email trigger + 3 live trigger + SMS trigger to deliver your customers the product they want to buy. Retargeting is the application that helps online stores (whatever the niche) to increase their conversion rate, by offering their users a personalized experience via live messages and personalized triggered emails. It also gives you the possibility to do multitesting, you are not limited to just version A and version B, you can test unlimited versions at the same time. How does it work? Email triggers There are a lot of people that are just passing by, browsing your website on their way to something more important. But when you send them an email reminder 30 minutes later, with their favorite product and a small discount, they feel appreciated so they place an order. The average conversion rate for our browse behavior trigger si 8%. If a possible client leaves your website with products in the cart (the average cart abandonment rate is 67%), Retargeting will email him and get him back to the website to click the “finish order” button. Average conversion for the cart saver trigger on Retargeting platform is 21%. We all “love” bouncing visitors – in and out without doing anything, without giving us a clue what’s on their mind or what were they looking for. But we found a solution for them also – an email with the top 3 best selling products in the last week. And they seem to enjoy it since we have an average conversion rate of 1.5% (on people that were lost forever if it weren’t for us). On top of...
