by retargeting | Dec 22, 2015 | E-commerce trends
Yes, today we’re talking about those moments when you’re reaching a non-existent page on your site, due to various reasons, like clicking on a broken link, the page has been deleted or you’ve simply mistyped a URL. Regularly, the website detects this and in response to your request sends back an HTTP status code of 404, indicating that a page is not found. Still, enough with the technical aspects, as today we’re talking about how to create great 404 pages. Never though at this before? Well, you should, since a great 404 page can be as important as having great content. Therefore, if you don’t have an Error 404 page on your website or blog, you should start thinking about creating one right now! But wait! You don’t want a boring 404 page, right? Right! When done properly, these pages can make your site famous, being shared on blogs and social media, as an example of how you care about the visitors and a great design approach. And, of course, you want all these things! We’ve made a short list with tips on how to create great 404 pages, hoping that you will consider and start applying them pronto! Here is your list: Include essential information on it After all, the most effective 404 Error page should be relatively simple and tell users that there’s an error, alongside the options they have for moving forward from this page. Also, avoid technical jargon, since nobody will actually read it. Remember, the purpose of such page is to keep visitors clicking and reach what they’re interested in, not losing them! Make the...
by retargeting | Dec 16, 2015 | E-commerce trends
You must admit that nowadays, email marketing plays an insanely important role in your promotion plan. And when it comes to the holiday season, when everybody is looking for the best offers in order to make some great presents, this type of marketing is very effective, as you can create some great messages, with higher chances of being notified. Below, we’ve put 8 of the most creative email marketing ideas which are able to bring some really nice results this holiday season. Of course, maybe some of them aren’t adequate for your business, but you will definitely find a few that should help you get through! Here are your tips for Your Holiday Email Marketing! Organize a Holiday Preview Sale There are less than two weeks left until Christmas, so most people have already started thinking about getting something nice for their loved ones. Since everybody is looking forward to avoiding the holiday rush, a lot of them want to buy presents earlier. Considering this, an early holiday preview sale can make wonders! Besides letting them know when new products will appear on your website, make sure you don’t forget about a nice discount for those who are willing to help you spread the word about the promotion. Offer free shipping In the end, Christmas is about giving, so why not show your customers that you care about them by adding some value to the holiday season and offer free shipping for the orders placed this month? Besides appreciating your effort, there’s also a possibility for them to shop more, using the money they saved. Offer gift card bonuses...
by retargeting | Dec 10, 2015 | E-commerce trends
Of course, you already know that email is one of the most effective marketing channels that can help you increase your sales, but what do you know about triggered emails? Do you know that you can create your customers’ profile, monitor their actions and then set up some triggered emails based on all these details? Sending promotional emails can definitely increase your sales, but personalizing the communication with your customers can bring you more benefits than just increasing your sales: your customers will know that you care about their needs more than you care about growing your revenues, they will know that you pay attention to their desires, they won’t have to waste their time reading useless newsletters and this is how you will improve your customers’ user experience. If you want your email marketing results to look better than that, personalization is the key! If you have any problems with cart abandonment, browse behavior, bounce behavior, cross-sell and your customers’ inactivity, then this article is exactly what you need to solve these and increase your sales; you will learn how to increase your sales with triggered emails! Triggered Emails Let’s start with cart abandonment. Because of many reasons, people add items to their cart but they don’t finish the order: they figure out that costs are bigger than their budget, they discover hidden taxes or maybe they are not prepared to finish the order right then and this is how they leave precious products right there. You can’t leave things just like that… you should try to convince them to turn back on your website and buy their...
by retargeting | Dec 9, 2015 | E-commerce trends
So you’ve just opened your first e-store. Everything goes pretty good, the orders keep coming, your clients are sending positive feedback and your business is constantly growing. Until it happens: one of them isn’t satisfied with the product he or she ordered and wants to send it back. You were aware that this was supposed to happen eventually, but you were taken a bit by surprise. Hey, calm down! There’s no need to panic, as this is an inevitable consequence of selling online and every retailer is dealing with them. In order to avoid unpleasant situations, we’ve put together a short list with tips which help you handle e-commerce returns with ease. Include an online return process on your website This is basically a no-brainer since it allows customers to request a return, not to mention it allows you, as a retailer/seller to save a lot of time. You will be informed about the items you will receive back from clients, the reason why this is happening and you will be able to plan the whole process. For example, if you’re selling clothes, you will have all the details that lead to the return: wrong size, wrong color, wrong fit and so on. Even more, if the return process is automated, you will again save a lot of time. Therefore, make sure you include this point in your plans for creating an e-commerce website. Add a clear refund policy on your website OK, so you have implemented a return process, but make sure you let all your clients and potential clients about the fact that you are willing to accept...
by retargeting | Nov 25, 2015 | E-commerce trends
When we talk about designing an effective e-commerce product page we are not talking about great colors, shapes and fonts – we are talking about providing a great customer experience to your visitors that may convince them to become your customers. The customer experience we are talking about is the one that can directly influence your sales. Think about a retail store: you come in because you are interested in one of those products, but there are so many factors that will make you buy – the seller, the information you get about those products, the design of that store, the smell or maybe the way those products are arranged on the shelves. That’s what happens in an online store, too. You should think about your product page like it’s a shelf with only one product: what would you tell your customers about that product? The infographic below will show you what elements should include your product page. Find the differences between it and your product page and you will find out why your product page it’s not selling! Start your free trial now Sources: https://www.marketingtechblog.com/ecommerce-product-pages/ http://www.julienrio.com/marketing/english/improving-customer-experience-increase-sales http://www.cssauthor.com/inspiring-product-pages/...
by retargeting | Nov 11, 2015 | E-commerce trends
What can you tell us about your online customer service? Are you closer enough to your customers? You probably know that we are living right now the “Age of Customer” and that “Power to the Customers” is the motto; that’s why beside investing $$ in bringing visitors to your website, you should definitely think about how to improve your online store customer service. Do you know what successful businesses have in common? Satisfied Customers! Knowing the fact that online stores are less personal than the offline ones, you should think about how to fill this gap, so your clients won’t feel the absence of a human being. In the online medium things move faster: think about an unsatisfied customer – what are his options to express his anger? He can send you an email, he can write a social media post, he can leave you a bad review or he could write an entire long blog post about his experience. Think about how many people will see his actions! Don’t forget that they have a Share button! People like to share things – yes even the bad ones! So, considering these consequences, let’s see how you can improve your online store customer service! Be there – of course, this is the first rule. Be there when they need you. Provide them multiple options to contact you – email, telephone or live chat. Be sure that this information about how can they contact you are visible and at the right place. Some online stores prefer tickets for their customer service, but many people think this is a process that takes...
by retargeting | Nov 9, 2015 | Growth Strategies
In one of our past articles, we’ve talked about How to Prepare your Online Store for Black Friday 2015, the most important event for your online store. Because we know you want to be one step ahead your competitors, we want to give you more! And by more we mean we want to help you increase your Black Friday sales for FREE! Enjoy the presentation below and find out what we are going to do for your business on Black Friday!...
by retargeting | Nov 4, 2015 | E-commerce trends
In our latest article, we talked about How Webinars can Help you Grow your Business and we gave you five effectively important reasons to start creating webinars in order to increase your customers’ engagement and your revenues. Today, we want to tell you how to create high converting webinars because, in order to achieve the goals we’ve mentioned before, you need to take into consideration some important steps to create useful, engaging and memorable webinars. You don’t have to be scared because you don’t have to be a pro in order to create successful webinars! These online mini-courses can bring you a lot of qualified leads that can turn them into happy customers because they know you, they know how you treat their problems and that you are ready to answer their questions, in order to help them increase their business. Do you know why a webinar can give you so much value? Because this is the form of content that can bring your customers’ attention at its highest level! So let’s find out how to create a great webinar! 1# Think about the topic: a simple and effective way to choose the best topics for your audience is to think about your customers’ questions. Pick a strong question and then build an entire presentation around it. Other sources that can reveal you great subjects for your webinars are the keywords your customers search for and your most popular articles list. Of course, a great topic needs a great subject line – this is the business card you give to your customers. Don’t forget that you have to make them curious about...
by retargeting | Oct 29, 2015 | E-commerce trends
Did you ever think about hosting a webinar for your customers? No? Well, today we will tell you more about some great benefits of a webinar that will convince you to start planning one right after reading this article. First of all, let’s scratch a short definition of it for those whom are not familiar with this great marketing channel, but want to find out more about it. A webinar is like a Skype session used for a professional purpose which allows you to connect to your audience through the internet connection for presentations, lecture, seminars and it gives you the opportunity to make it interactive because you can let your listeners ask you questions and also share your screen with them. It can be a great, professional, engaging and also funny way to connect to your audience. Now, let’s talk about benefits: 1. Build a strong relationship: people love to meet the human part behind the company because they do business with people, not with companies. This way you give them the opportunity to know you, trust you and as a result of this engagement, make business with you. 2. Collect feedback: a direct conversation with your audience can give them the freedom to express their thoughts and opinions about your presentation and you also receive the answers you need in order to improve your business. This is how you will understand their needs and you will know how to handle your future projects. 3. Gain new leads: promoting your webinar can bring you more and qualified leads – use Google, Social media channels, Blog Posts, banners on your...
by retargeting | Oct 23, 2015 | Growth Strategies
Black Friday is the most important time of the year for e-Commerce stores and that’s why they should thoroughly plan their strategy. As more and more companies join this event, it becomes harder to run a successful campaign. If you really want Black Friday to be a helpful hand for your online store, then you have to think about every step of your buying process: when will you start, how your product list will look like, what’s your advertising strategy and so on. Enjoy the infographic below and find out How to Prepare your Online Store for Black Friday 2015! ...
