by retargeting | Apr 26, 2016 | Retargeting tool
With a lot of big dogs in the saturated travels and tours stratosphere, it is becoming increasingly high for small and medium travel agencies to spread their wings and compete favorably with the established and well known travel agencies. Without their might and money, it becomes imperative for these small and medium travel agencies to pursue smart ways to get noticed and make sales. In this light, it is imperative for them to utilize the amazing marketing powers of retargeting to seek and capture visitors who once visit their websites, but left without making bookings. With the travel industry being controlled by personalized preferences of customers, it is necessary for travel agencies to pursue strategies that cater for the specialized and personalized needs of their clients. With retargeting or what is sometimes referred to as remarketing, small and medium travel agencies can easily push relevant and personalized offers to the visitors that have previously visited their website but did not convert. By offering personalized services via retargeting, the customers feel valued and would most often return to the travel agency’s website to complete the transaction they previously abandoned and make their desired bookings. For a successful retargeting, it is important for small and medium travel agencies to search for a focused and experienced retargeting partner who will ensure that their website succinctly convert bookings of low value into bookings of high value. At Retargeting.Biz , we offer you the chance to target and seek out different people who are seeking airfares to specific locations by suggesting adequate hotel bookings and other vacation packages. Apart from this, we provide “smart ads”...
by retargeting | Apr 20, 2016 | E-commerce trends
Back in 2008, I was just starting to access the Internet using a phone. Of course, it was a regular, Nokia, feature phone, but just the idea of being able to access the World Wide Web using such a small device was really fascinating. Nowadays, we’re leaving in a permanently connected world, with the Internet being available to everybody and, surprisingly or not, it’s being accessed from mobile devices more and more often. Google said that there are already more searches being made from mobile devices than from PCs and this can have a big impact on websites, especially when it comes to ecommerce. For example, 57 percent of the traffic during this year’s Black Friday season came from smartphones or tablets, while Walmart’s sales from mobile devices almost doubled from 2014 to 2015. Considering this, it’s not surprising to hear a lot of people saying that desktop ecommerce will soon become history, with mobile taking over. Well, we don’t agree with such statements and we will tell you why in a jiffy! First of all, even though traffic from mobile devices is growing blazing fast, it doesn’t always lead to actual sales. Yes, people are opening emails from their phones and even click on those links they’re containing, but in terms of conversions, mobile is way, but waaaay behind desktop. Oh, and the growth rate is very slow, at least for the moment. Secondly, let’s not forget about the checkout process. Heck, there are a lot of people having trouble with this step even on desktop, not just on mobile. When shopping from a smartphone or a tablet,...
by retargeting | Apr 19, 2016 | E-commerce trends
If you like to call yourself a true marketer you should be aware about the continuously growing importance of mobile, the platform of the moment when it comes to digital advertising. Delivering a message on desktop can be hard sometimes, considering that it implies audience targeting, engagement and finally transmitting something, but when the screen gets smaller, things might complicate a bit. But there’s no need to panic, as we have a hint for you. We can call mobile displays as the most personal screens, so there’s no doubt that they’re an untapped opportunity for marketers. By exploiting this intimacy and adding a bit of creativity, you can engage with customers and build brand engagement! The whole secret behind this is appealing to users’ emotions. If you want your message to be received properly, you need to trigger these emotions, which, again, might sound complicated. Unlike live and email triggers offered by Retargeting.biz, emotional triggers are experiences that draw a person back into the past, causing feeling and behaviors to arise. And, believe it or not, you can use these experiences in order to create a memorable user experience on mobile. Here are a few tips on how to do it… Understand emotional triggers …because without this, all your strategy would be in vain. Love, anger, curiosity, fear, trust and guilt are some of the most powerful ones and you should use them wisely. Also, the most powerful the emotion you’re targeting, the more likely it will move someone. Still, you should be aware that triggering these emotions shouldn’t be done too strongly. Be subtle We wanted to mention...
by retargeting | Apr 18, 2016 | Retargeting tool
Don’t you just hate all those intrusive messages you receive every day? Yeah, thought so. Fortunately, marketers become more and more aware about the importance of retargeting and they’ve even started acquiring experience. Experts estimate that less than 2% of web traffic makes a purchase, complete a sign up or a form. It’s a shame to leave that 98% unexploited, right? Well, this is where retargeting comes in. And if these numbers aren’t enough to convince you about its ‘power’, let’s break it down in a few point. To be more specific, today we’re talking about the benefits of retargeting. Precise targeting What makes retargeting so great is that it helps you to avoid situations in which you’re shooting with ads all over the Web, on website potential clients never visit. Instead, you are displaying ads solely to people who have already expressed their interest in your business. Increases your marketing reach Let’s say that you’re already using an advertising system, like AdWords or Facebook Ads. You already have a specific reach, but what if we told you that you can expand it? You guessed it, with retargeting. You can have your ads shown on even more websites, making your brand and your site even more popular. And you know what’s even better? You can advertise on top, premium websites, at some excellent rates! Better engagement One of the main aspects that affects a site is the time spend by visitors on it. Retargeting allows you to reconnect with people in a meaningful way. But some numbers work better than a promise, right? Well, you can get back in...
by retargeting | Apr 15, 2016 | E-commerce trends
Those times in which marketers were sending the same messages to everybody seem to be history – at least this is what we like to believe – more and more of them being interested in behavioral marketing. The latter is a technique used by publishers and advertisers to increase the effectiveness of their campaigns, using the information collected on users’ individual browsing behavior. Or you can simply call it segmentation based on customer behaviors. Since it’s being used alongside other forms of targeting based on factors like demographics, geography and contextual web page content, a lot of marketers refer to this process as “audience targeting”, but we’ll stick to behavioral targeting for the moment. Ok, but the big question is…how does this thing work? How can behavioral targeting help a site? Well, it’s pretty simple, actually. When somebody visits your website, a cookie is placed into his or her computer. And this little cookie gathers information about the visit, helping the website owner to put the visitor into a specific group or create a profile that links to the visitor’s web browser. From that point, your website will show that users only relevant information. We know, it sounds a bit creepy to hear that somebody, in some way or another, is collecting information about what you’re doing on the Internet, but there’s no need to worry. Here are the main types of behaviors marketers are interested in… IP Address & Geolocation – This is one of the most basic types of segmentations. It’s essential for targeting audience by where they live, in order to show discounts or offers targeted...
by retargeting | Apr 14, 2016 | Retargeting tool
The folks over Nosto like to call their service the fastest-growing personalization solution in the world, giving online retailers the possibility to deliver personalized shopping experiences to their customers, no matter where they are. Basically, they review your customers’ actions, learn what they like and don’t like and use all this information in order to deliver automated, personalized recommendations in real-time. Still, their service is far from being perfect and, fortunately, there are a lot of alternatives you can choose from. And this is exactly what we’re focusing on today. Below you can find the best Nosto alternatives of the moment. Pleisty The first alternative to Nosto is Pleisty, a solution for anybody who wants to manage and automate marketing communication and promote products across channels. They’re offering a wide array of services, like automatic homepage personalization, category and landing page personalization, product page recommendations, upselling and cross-selling and shopping cart recommendations. Email personalization and retargeting aren’t missing from their portfolio either, providing custom email triggers, post-purchase and repeat-purchase emails or special occasion personalized ones. Moving on, you also have the option to use offline retargeting and a couple of interesting extras, like Segment Analytics, behavioral targeting and many more. Optimizely Next, we have Optimizely, a company which offers a complex platform, with the ability to conduct A/B testing. They also offer multivariate testing and personalization, designed for online advertisers. Their A/B testing features allows you to discover custom insights and create high-performing experiences, in order to increase engagement and revenue. When it comes to personalization, their motto is “being personal is no longer optional”. Some of the features...
by retargeting | Apr 13, 2016 | Retargeting tool
The beauty of online marketing is that it’s constantly changing and, no matter how much you know about it, you can never call yourselves an expert. That’s right, you can’t be more than a specialist and even like this, you need to constantly keep yourself update with the latest trends in order to be eligible for this status. For example, years ago, nobody thought that retargeting would become one of the hottest topics of the moment, as it can be…Wait, we should tell you what does retargeting mean first, right? Keeping it short, we can call it a form of online advertising able to get website visitors who didn’t convert back to a site, by showing them ads tailored for them. Or you can call them retargeting ads. And when it comes to this topic, most marketers think solely at search retargeting, but the truth is that there are multiple types of retargeting, all of them insanely efficient, which you should know about. If you want to call yourself a true marketer, that is. Search retargeting As mentioned above, this is the most popular type. Basically, you’re hunting individuals on search engines who have previously made searches using keywords that are relevant to your business. Still, the biggest disadvantage of this type of retargeting is that it’s based on assumptions. After all, you don’t know the searcher’s intent. Yes, they made a search relevant for you, but this doesn’t mean that they want to make a purchase… Site retargeting Thing are getting easier, as you’re now focusing on people who actually visited your site, so you can follow them...
by retargeting | Apr 12, 2016 | Retargeting tool
You know what they say, “too much is never enough”. This principle can be applied in a lot of domains, ecommerce included. Let’s say that your store is doing pretty well and the sales keep coming. Still, you feel like it can do even better, so you’re looking for some ways of taking the business to a new level. Sound familiar? Good, so you’re ready for a big tip: email triggers. Let’s call them actions done by a customer that an email service can track and send a relevant message to the same customers, once the action is…well, triggered. The beauty of email triggers is that you can use them for multiple purposes, like boosting sales, increasing customer loyalty and retention…should I go on? Now that you know what they can do, we’re convinced that you want to know which are the best types of email triggers you can use on a site, so we’ve put together a list with our favorites. Let’s begin, shall we? Welcome your customers This should be a must for any serious business. If anybody signs up on your site, it definitely means that they are interested in what you’re offering, so why not greet them? After all, a greeting email is the perfect occasion to get new signups back to your store, besides giving them more information about your business. Send them an automated shopping cart abandonment email There’s no need to say that this is one of the biggest problems business owners are dealing with. People put products in their cart and forget about them, leaving the poor products all alone in...
by retargeting | Apr 11, 2016 | Retargeting tool
In a perfect world, the majority of a site’s visitors are interested in its products and the same majority will also buy these products from their first visit. Unfortunately, we’re living in a world that’s far from being perfect and – get ready for this – just an average of around 3% of a website’s visitors convert. A bit sad, isn’t it? But hey, don’t be blue, because those days when tons of your traffic was simply wasted are history, thanks to retargeting. The beauty of this whole ‘retargeting’ thing is that it’s using a various amount of features, with the sole purpose of helping you sell more. Because that’s what every ecommerce business owner wants in the end. One of the basic concepts behind retargeting is the trigger. Now, a trigger is a circumstance that makes a visitor decide upon his upcoming action on your website. There are three big categories: live triggers, email triggers and SMS triggers. We would love to tell you about all of them, but we’re afraid that we might get a bit too enthusiastic about them, since it’s a topic we love, and don’t know when to stop. So, today we’re talking about the live triggers offered by Retargeting.Biz. But we’ll come back to the other two in the future! Pinky promise. A live trigger is a message displayed on a website, in real time, while a visitor is still searching for the desired product. Thus, Retargeting keeps him or her attracted, while the interest for your products still exists, leading to a higher conversion rate. One of the most important live triggers...
by retargeting | Apr 7, 2016 | E-commerce trends
After a long time, your website is finally online. The store is up and running and you’re looking forward to start seeing the first sales. The days come and go and it still doesn’t happen. OK, it’s just the beginning and you’re not losing hope. But after a while it becomes frustrating to see that your website isn’t converting visitors into sales… There’s no need to panic though, as you’re not the only one in this situation. We have identified the main reasons why this is happening and put them in a short list, hoping that you will consider them and start looking for fixes. You don’t have a mobile-friendly website In 2016, this is a must, as more and more people are using smartphones or tablets in order to browse the Web. Actually, Google said that we’ve reached a point in which there are more mobile searches than desktop searches made daily! There are a lot of aspects you should consider when optimizing landing pages for mobile, like using text that’s easy to read, having just one call to action and avoid large chunks of text. Keeping it short, each visitor should access all of your website’s features with just a few swipes. If their mobile experience with your website isn’t satisfying, there’s no wonder they don’t buy anything. Your website is too slow 56 Kbps is already history and you don’t want your site to live in the past. And come on, let’s be honest, we all hate when a website takes ages to load and when it finally does, it’s way too slow, making us to...
