5 types of email triggers you should try

5 types of email triggers you should try

You know what they say, “too much is never enough”. This principle can be applied in a lot of domains, ecommerce included. Let’s say that your store is doing pretty well and the sales keep coming. Still, you feel like it can do even better, so you’re looking for some ways of taking the business to a new level.

Sound familiar? Good, so you’re ready for a big tip: email triggers. Let’s call them actions done by a customer that an email service can track and send a relevant message to the same customers, once the action is…well, triggered.

The beauty of email triggers is that you can use them for multiple purposes, like boosting sales, increasing customer loyalty and retention…should I go on?

Now that you know what they can do, we’re convinced that you want to know which are the best types of email triggers you can use on a site, so we’ve put together a list with our favorites. Let’s begin, shall we?

  1. Welcome your customers

This should be a must for any serious business. If anybody signs up on your site, it definitely means that they are interested in what you’re offering, so why not greet them? After all, a greeting email is the perfect occasion to get new signups back to your store, besides giving them more information about your business.

  1. Send them an automated shopping cart abandonment email

There’s no need to say that this is one of the biggest problems business owners are dealing with. People put products in their cart and forget about them, leaving the poor products all alone in the darkness of the Internet. But an email can be the superhero your business needs!

One of retargeting.biz’s best performing live triggers is the live cart saver. Whenever your customers put products in a cart and head over to the close button, the trigger will stop them from leaving, thanks to a message or incentive. A new order is always better than an abandoned cart, right?

  1. Confirm their purchase in your own way

We’ve said it multiple times: you need to make your clients feel like they are interacting with a person, not with a business. Starting from this idea, it’s essential to remember that somebody who already bought from you and gets a custom purchase confirmation email is a potential lead for the future.

To be more specific, you can customize the purchase confirmation email by adding a bit of your personality to it, including information about how the customers can get the best out of his or her purchase or even try some cross-selling. Hey, you never know!

  1. Let them know the status of their order

Believe it or not, there are a lot of people who are still skeptical about the way online purchases work. Why not alleviate all this stress, by sending them emails with updates about the status of their order?

A “Product Shipped” or “Product Delivered” email will always be more than welcome, not to mention that it will make your customers happier. Oh, and it also builds trust, which is a big plus in our book!

  1. Use the remarketing email!

Like mentioned above, sending shopping cart abandonment emails is an excellent solution, but what about those visitors who just visit a product page and totally ignore that “Add to cart” button? Oh, there’s something for them as well!

Retargeting.Biz, for example, offers a product of interest trigger, which, with can identify the products with the highest chance of acquisition and send an automated email with offers that they are interested in. Should we mention that this approach increases the chances of acquisition considerably?

What do you think about these types of email triggers? Are you planning to use them? Let us know, using the comments section below!


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