by retargeting | Jun 21, 2016 | Retargeting tool
According to Marketo, approximately 96% of visitors that visit your website are not ready to buy. What does this mean? Well, it means that 96% of visitors that you spent time and your hard-earned money to bring to your website leave without doing anything. Not even a click on a button, no filling of a form and no conversion whatsoever! That’s a dead end of any hope of conversion, right? Not exactly! Here’s some good news. According to a study, retargeted ads produce a 726% lift in website visitation after 4 weeks. And you know what’s better? “Retargeting can increase conversion rates by 147%.” Retargeting (also known as remarketing) ensures that there is no flat conversion line after a visitor leaves your website. This marketing strategy ensures that your visitors don’t forget your value proposition even after leaving your website, and click to get it as soon as the time is right for them. This article will give you a comprehensive account of what retargeting is and the things it can do for your conversion rates. What is retargeting? You know how you sometimes feel that certain ads are stalking or tracking you? All you did was search for a pair of boots some days back and since then it appears that whatsoever website you are on, you see the same boots staring at you, screaming, “buy me, buy me!” That particular ad is a remarketing ad, and stalking is exactly what these campaigns are created to achieve: They call back a visitor who’s gone astray because, you see, sometimes a buyer’s journey is not linear. Remarketing or retargeting...
by retargeting | Jun 15, 2016 | Retargeting tool
Where exactly will the customer who has just ordered from you be in an hour time? Aren’t you sure? This is a question you may have to begin asking soon, as technology and logistics are catching up with the consumers expectations regarding package delivery. Yes, the future is here! Customer expectations for delivery are changing faster than before. With the arrival of Amazon Prime, reliable delivery timeslots, and accurate tracking information are becoming the norm for retailers of all sizes. While e-commerce giants such as Amazon or Walmart can afford to spend a lot of resources on customers’ emerging preferences, most independent retailers are at a loss as to the best way to use retargeting tools to maximize their e-commerce sales and delivery to grow customers’ loyalty. Yet, retailers have an often overlooked tool in their hands — data. With technology permeating every aspect of e-commerce, more data is more available than before. Data can help retailers enhance customer service, overall supply chain, and delivery when used effectively. Here are ways retailers can make delivery better and grow their businesses using retargeting. 1.Share Distribution Data With Customers Automate shipping updates to customers online or through mobile alerts using technology and retargeting. It is known to deliver a more precise delivery information. Sharing shipping and delivery information is an effective way to build trust. This is particularly true in retail, where consumers often get agitated about long delivery times. Sharing an estimated delivery window will ease customers’ minds, reduce customer service calls and keep them engaged with your brand after purchase. Use Retargeting To Improve Internal Systems You can gain...
by retargeting | Jun 9, 2016 | Retargeting tool
From an e-commerce point of view, wish lists are a treasure. This simple shopping tool expedites the purchasing process in two major ways. First, customers with an intention to buy, but postpones purchase for some reason, use wish lists as a reminder of what they want to purchase in the future. Second, it’s a vital marketing tool. Wish lists reduce shopping cart abandonment and help retailers identify what consumers want from their store. Marketers can exploit this often underutilized marketing tool via an explosive combination of email marketing and retargeting strategies. Doing so would give customers the slight nudge they need to eventually buy the products they’ve been eyeing. Nevertheless, you need to remember that these strategies wouldn’t work if you have inadequate customer data. So, your e-commerce platform should urge customers to register with data such as: personal info i.e. age, date of birth, location, etc.; email address; frequently visited websites; and social media accounts. Once you have that information, you can progress with these quick email strategies that maximize the benefits of wish lists. Reach out to customers during special occasions There are so many reasons to connect with your customers during special occasions such as on birthdays or other holidays. It’s the perfect timing for your prospective buyers to treat themselves, family or friends to something special. So, why not give them the extra push they need to buy from you? Encouraging them to tick items off their wish list can be as easy as offering them an exclusive promo or at least a reasonable discount. Doing this shows customers that you care. Giving them a...
by retargeting | Jun 6, 2016 | Retargeting tool
Do you market on Facebook or want to increase your ROI with Facebook retargeting campaigns? In this article, we’ll introduce you to Facebook retargeting and show you seven ways that Facebook retargeting can get you more leads. Facebook retargeting is one of the most effective ways to re-engage with your audience and get more sales. It allows you reach people who have earlier engaged with your business: visited your site, subscribed or bought an item. You can create retargeting audiences on Facebook based on your email list, website traffic, and mobile app activity. E.g., you can upload your existing email list directly to Facebook to create a Custom Audience, which is a target audience made of your subscribers registered on Facebook. Below are seven ways that Facebook retargeting can get you more leads: Retargeting Website Visitors Install Facebook Pixel on your site to start building the remarketing audiences. After installation, you’ll need to tell Facebook precisely what subset of all website visitors you wish to contact based on the pages they visited and time spent. For instance, you can create a Custom Audience of ‘your website visitors in the last 180 days’ for general engagement campaigns such as brand awareness ads. Even better, you can also use this to advance people in the sales funnel systematically, e.g. targeting and driving website visitors to a particular page on your website. Retargeting Category Page Visitors Facebook recommends having a minimum of several hundreds of people in a remarketing audience before using it for your campaigns. Use the category audience for promoting individual products within it once it’s ready. Retargeting Specific Page...
by retargeting | May 31, 2016 | Retargeting tool
When it comes to eCommerce, you always need to keep up with the latest trends, in order to be one step ahead of your competitors. And here, at Retargeting.Biz, one of the best retargeting companies in the world, we are totally aware of this! We bet you’re curious about what the improved Retargeting.Biz platform brings new, so make yourself comfortable because we begin the story of how you can sell more using retargeting right now… First of all, Retargeting.Biz, a retargeting software that helps online stores grow their revenues through personalized and automated communication with their clients, is using a whole new database and a new architecture, leading to a faster processing speed and a way bigger processing capacity, enabling us to be prepared even for big eCommerce events, such as Black Friday! Next, we have a new retargeting algorithm which now uses more parameters, for a better output for every client. And yes, it helps us deliver even better product recommendations, so expect increased revenue and conversion rates when using our new retargeting software. Finally, our retargeting platform has a new and improved design and user experience, making it even easier to navigate. However, this is not all. We are aware that you want to know if we did something about our triggers and the answer is ‘yes’. Retargeting.biz brings a lot of new ones, perfect for your online store. Enough with these retargeting details, let’s stick to the point and see what each of these new triggers can do! Cart Abandoned Related Products – This trigger seems that a potential client hasn’t finished the order and he...
by retargeting | May 19, 2016 | Retargeting tool
Often times, buyers visit online stores only to espy the products on offer and leave without making a purchase. Actually, according to research, only 2% of visitors make a sale conversion on a website. The other 98% of people who visit are often lost forever, or maybe not. Come in retargeting. Retargeting is a marketing strategy which serves to reach and persuade those 98% of uncommitted visitors to return back to your website and make a conversion. Retargeting basically involves showing personalized ads to the visitors that had been on your website at one time in the past – those 98% unconverted visitors. Retargeting makes it possible to lure back those lost visitors and remind them of what you offer, which is of benefit to them. To successfully capture the attention of your former visitors and turn their attention back to your website, you have to be able to tailor the retargeting ads to their specific needs. Yet, it must not appear to be intrusive or overbearing. This is where a few retargeting tools come in, to ensure that your retargeting strategy is appropriate and successful. We, at Retargeting.Biz intend to familiarize you with some of the best retargeting tools to ensure an upward surge in sales. Retargeter: owning and exclusively controlling the retargeting niche, Retargeter is a great tool to push your ads across to a large amount of web users, especially those that have once visited your website. Retargeter offers the ability to push ads to the Facebook feeds of people who visited your website without making purchases. Apart from this, with the Retargeter tool, it is...
by retargeting | May 17, 2016 | Retargeting tool
Upselling is one of the most important marketing strategy every serious seller must look into and exploit. It basically involves suggesting related products to buyers that have already make purchases on your website. Suggesting additional products to buy, which complement the purchases they already made guarantees that you sell more products to the same buyer, and hitherto make more money from a single buyer. Yet, the best upselling approach is one which does not suggest that you’re being intrusive or exploitative. You stand a serious chance of losing a buyer forever if they feel exploited. Instead, you guarantee an upsell by employing strategies that makes the buyer feel they need the product you suggested. Naturally, it is easier to make sales to an existing customer than trying to sell to a new one. This is what makes the prospect of upselling enticing. A customer who has bought one of your products would be more willing to listen to your suggestion of another product and make a purchase. Upselling is therefore essential to make conversions from existing customers and can serve as a great source of revenue generation for businesses. The trick, however, is learning how to upsell without pushing too hard or appearing intrusive. Retargeting has traditionally been used as a great marketing strategy to get in front of visitors that bounced off of a website, and push them to make purchases with personalized ads that directly target them. Yet, retargeting has been shown to be an amazing tool to upsell products and services. At retargeting.biz, we have made the amazing discovery that conversion rates are considerably higher when...
by retargeting | May 11, 2016 | Retargeting tool
Potential customers visit your site but leave without converting. Later, they surf the web and find your ads appearing online, your ads recapture their interest, bringing them back to your site and woohoo, potential customers turn into happy customers! That’s retargeting in simple words. There is no doubt that retargeting is one of the most valuable means of reaching your target customers. Simple and cost-effective, it surely deserves a place in your marketing campaign strategy. Sadly, just like chocolates, you can have too much of a good thing. Here are Mistakes to Avoid When Starting a retargeting campaign: Showing Too Many Impressions One of the major concerns of most brands before starting a retargeting campaign is the fear of overwhelming, annoying, or creeping out their consumers. This is a valid concern. To avoid this trap, simply set a limit frequency cap to check the amount of impression each of your users is served. Not Showing Enough Impressions Not showing sufficient impressions can render your retargeting campaign as useless as running too numerous campaigns. The essence of retargeting is in its ability to keep your brand top of mind among users with continuous exposure. If you only serve a few campaigns a month, it won’t be enough to set brand awareness and solidify brand recall. Not Creative With Ads The success of your campaign depends largely more on the banner ads used than any other factor, so it’s important to dedicate time and other resources into creating beautiful ads. This influences greatly, your banner retargeting. Same Boring Ads Running same ads for months will yield a weaker performing campaign. And...
by retargeting | May 5, 2016 | Retargeting tool
Retargeting is an online advertising which focuses on the consumer as a result of the consumer’s activity on the internet. This form of targeted advertising uses a web bug which is embedded in customer’s e-mail to enable a marketer display ads to the consumer on the internet. As an online retailer, retargeting will enable you track visitors to your website and convert them to your customers. It is a great way of bringing back customers who leave an online store before checking out. The following tips will aid an online retailer in using retargeting to prevent cart abandonment. 1. Information about Customers Online shopping allows a shopper easy access to several online shops. This enables a shopper to compare items and their prices before making any purchase. A shopper may abandon a shopping cart as a result of high price of items or unexpected total cost. Unfinished transaction is a problem to e-commerce as well as online marketers. However, an abandoned cart can be a source of information to a digital marketer. Information about items a shopper was interested in can be obtained from an abandoned cart. Such information is used by the retailer to create targeted ads which will display the items of interest as well as related items which the shopper may be interested in. 2. E-mail Reminder E-mail retargeting is very important in encouraging a shopper to complete purchase online. A digital marketer can use e-mail messages to display ads to a shopper while the shopper is online. Such e-mail messages should be sent on time to the shopper before the shopper buys from another online...
by retargeting | Apr 28, 2016 | E-commerce trends
Remarketing is one of the hottest concepts of the moment and a lot of companies are considering it. And the best part is that the offer is pretty big, so they can choose from a few excellent services. Still, this choice can be pretty hard, especially if you’re looking forward to deciding upon the service that has the most effective services, available at a pocket-friendly price. Since you’re reading this, you’re most likely in this situation, but you’re lucky, since we’ve picked three of the best remarketing services on the market and made a short description for each of them, focusing on their top notch features, in order to make your choice easier. First of all, we have Retargeting.Biz. Their promise is to help you sell more, through their amazing triggers: live ones, through email and through SMS. “Live Cart Saver”, “Live Product Recommender” and “Live Dynamic Subscription” are the live triggers that will help you to keep clients on your website and, even more, increase sales. And don’t worry, they also have a solution for bringing back visitors who left your site without buying, using Cart Saver emails, Product of Interest emails, Cross Selling emails or Inactivity Triggers. Also, they have a secret ace in their sleeve, about which marketers have forgotten: SMS. I mean, everybody checks their phones, right? Next, there’s Granify. Using their one of a kind Decision Engine, they are able to understand digital body language and predict a client’s next move and, if it identifies something that will stop them from purchasing, it automatically displays a message that is able to alter their decision....
