by retargeting | Apr 18, 2016 | Retargeting tool
Don’t you just hate all those intrusive messages you receive every day? Yeah, thought so. Fortunately, marketers become more and more aware about the importance of retargeting and they’ve even started acquiring experience. Experts estimate that less than 2% of web traffic makes a purchase, complete a sign up or a form. It’s a shame to leave that 98% unexploited, right? Well, this is where retargeting comes in. And if these numbers aren’t enough to convince you about its ‘power’, let’s break it down in a few point. To be more specific, today we’re talking about the benefits of retargeting. Precise targeting What makes retargeting so great is that it helps you to avoid situations in which you’re shooting with ads all over the Web, on website potential clients never visit. Instead, you are displaying ads solely to people who have already expressed their interest in your business. Increases your marketing reach Let’s say that you’re already using an advertising system, like AdWords or Facebook Ads. You already have a specific reach, but what if we told you that you can expand it? You guessed it, with retargeting. You can have your ads shown on even more websites, making your brand and your site even more popular. And you know what’s even better? You can advertise on top, premium websites, at some excellent rates! Better engagement One of the main aspects that affects a site is the time spend by visitors on it. Retargeting allows you to reconnect with people in a meaningful way. But some numbers work better than a promise, right? Well, you can get back in...
by retargeting | Apr 14, 2016 | Retargeting tool
The folks over Nosto like to call their service the fastest-growing personalization solution in the world, giving online retailers the possibility to deliver personalized shopping experiences to their customers, no matter where they are. Basically, they review your customers’ actions, learn what they like and don’t like and use all this information in order to deliver automated, personalized recommendations in real-time. Still, their service is far from being perfect and, fortunately, there are a lot of alternatives you can choose from. And this is exactly what we’re focusing on today. Below you can find the best Nosto alternatives of the moment. Pleisty The first alternative to Nosto is Pleisty, a solution for anybody who wants to manage and automate marketing communication and promote products across channels. They’re offering a wide array of services, like automatic homepage personalization, category and landing page personalization, product page recommendations, upselling and cross-selling and shopping cart recommendations. Email personalization and retargeting aren’t missing from their portfolio either, providing custom email triggers, post-purchase and repeat-purchase emails or special occasion personalized ones. Moving on, you also have the option to use offline retargeting and a couple of interesting extras, like Segment Analytics, behavioral targeting and many more. Optimizely Next, we have Optimizely, a company which offers a complex platform, with the ability to conduct A/B testing. They also offer multivariate testing and personalization, designed for online advertisers. Their A/B testing features allows you to discover custom insights and create high-performing experiences, in order to increase engagement and revenue. When it comes to personalization, their motto is “being personal is no longer optional”. Some of the features...
by retargeting | Apr 13, 2016 | Retargeting tool
The beauty of online marketing is that it’s constantly changing and, no matter how much you know about it, you can never call yourselves an expert. That’s right, you can’t be more than a specialist and even like this, you need to constantly keep yourself update with the latest trends in order to be eligible for this status. For example, years ago, nobody thought that retargeting would become one of the hottest topics of the moment, as it can be…Wait, we should tell you what does retargeting mean first, right? Keeping it short, we can call it a form of online advertising able to get website visitors who didn’t convert back to a site, by showing them ads tailored for them. Or you can call them retargeting ads. And when it comes to this topic, most marketers think solely at search retargeting, but the truth is that there are multiple types of retargeting, all of them insanely efficient, which you should know about. If you want to call yourself a true marketer, that is. Search retargeting As mentioned above, this is the most popular type. Basically, you’re hunting individuals on search engines who have previously made searches using keywords that are relevant to your business. Still, the biggest disadvantage of this type of retargeting is that it’s based on assumptions. After all, you don’t know the searcher’s intent. Yes, they made a search relevant for you, but this doesn’t mean that they want to make a purchase… Site retargeting Thing are getting easier, as you’re now focusing on people who actually visited your site, so you can follow them...
by retargeting | Apr 12, 2016 | Retargeting tool
You know what they say, “too much is never enough”. This principle can be applied in a lot of domains, ecommerce included. Let’s say that your store is doing pretty well and the sales keep coming. Still, you feel like it can do even better, so you’re looking for some ways of taking the business to a new level. Sound familiar? Good, so you’re ready for a big tip: email triggers. Let’s call them actions done by a customer that an email service can track and send a relevant message to the same customers, once the action is…well, triggered. The beauty of email triggers is that you can use them for multiple purposes, like boosting sales, increasing customer loyalty and retention…should I go on? Now that you know what they can do, we’re convinced that you want to know which are the best types of email triggers you can use on a site, so we’ve put together a list with our favorites. Let’s begin, shall we? Welcome your customers This should be a must for any serious business. If anybody signs up on your site, it definitely means that they are interested in what you’re offering, so why not greet them? After all, a greeting email is the perfect occasion to get new signups back to your store, besides giving them more information about your business. Send them an automated shopping cart abandonment email There’s no need to say that this is one of the biggest problems business owners are dealing with. People put products in their cart and forget about them, leaving the poor products all alone in...
by retargeting | Apr 11, 2016 | Retargeting tool
In a perfect world, the majority of a site’s visitors are interested in its products and the same majority will also buy these products from their first visit. Unfortunately, we’re living in a world that’s far from being perfect and – get ready for this – just an average of around 3% of a website’s visitors convert. A bit sad, isn’t it? But hey, don’t be blue, because those days when tons of your traffic was simply wasted are history, thanks to retargeting. The beauty of this whole ‘retargeting’ thing is that it’s using a various amount of features, with the sole purpose of helping you sell more. Because that’s what every ecommerce business owner wants in the end. One of the basic concepts behind retargeting is the trigger. Now, a trigger is a circumstance that makes a visitor decide upon his upcoming action on your website. There are three big categories: live triggers, email triggers and SMS triggers. We would love to tell you about all of them, but we’re afraid that we might get a bit too enthusiastic about them, since it’s a topic we love, and don’t know when to stop. So, today we’re talking about the live triggers offered by Retargeting.Biz. But we’ll come back to the other two in the future! Pinky promise. A live trigger is a message displayed on a website, in real time, while a visitor is still searching for the desired product. Thus, Retargeting keeps him or her attracted, while the interest for your products still exists, leading to a higher conversion rate. One of the most important live triggers...
by retargeting | Mar 2, 2015 | Retargeting tool
Retargeting is the reaction to your visitor’s action. 12 email trigger + 3 live trigger + SMS trigger to deliver your customers the product they want to buy. Retargeting is the application that helps online stores (whatever the niche) to increase their conversion rate, by offering their users a personalized experience via live messages and personalized triggered emails. It also gives you the possibility to do multitesting, you are not limited to just version A and version B, you can test unlimited versions at the same time. How does it work? Email triggers There are a lot of people that are just passing by, browsing your website on their way to something more important. But when you send them an email reminder 30 minutes later, with their favorite product and a small discount, they feel appreciated so they place an order. The average conversion rate for our browse behavior trigger si 8%. If a possible client leaves your website with products in the cart (the average cart abandonment rate is 67%), Retargeting will email him and get him back to the website to click the “finish order” button. Average conversion for the cart saver trigger on Retargeting platform is 21%. We all “love” bouncing visitors – in and out without doing anything, without giving us a clue what’s on their mind or what were they looking for. But we found a solution for them also – an email with the top 3 best selling products in the last week. And they seem to enjoy it since we have an average conversion rate of 1.5% (on people that were lost forever if it weren’t for us). On top of...
