Get creative with retargeting tools

Get creative with retargeting tools

Often times, buyers visit online stores only to espy the products on offer and leave without making a purchase. Actually, according to research, only 2% of visitors make a sale conversion on a website. The other 98% of people who visit are often lost forever, or maybe not. Come in retargeting. Retargeting is a marketing strategy which serves to reach and persuade those 98% of uncommitted visitors to return back to your website and make a conversion. Retargeting basically involves showing personalized ads to the visitors that had been on your website at one time in the past – those 98% unconverted visitors. Retargeting makes it possible to lure back those lost visitors and remind them of what you offer, which is of benefit to them. To successfully capture the attention of your former visitors and turn their attention back to your website, you have to be able to tailor the retargeting ads to their specific needs. Yet, it must not appear to be intrusive or overbearing. This is where a few retargeting tools come in, to ensure that your retargeting strategy is appropriate and successful. We, at Retargeting.Biz intend to familiarize you with some of the best retargeting tools to ensure an upward surge in sales. Retargeter: owning and exclusively controlling the retargeting niche, Retargeter is a great tool to push your ads across to a large amount of web users, especially those that have once visited your website. Retargeter offers the ability to push ads to the Facebook feeds of people who visited your website without making purchases. Apart from this, with the Retargeter tool, it is...
Upsell your product with retargeting without pushing too hard

Upsell your product with retargeting without pushing too hard

Upselling is one of the most important marketing strategy every serious seller must look into and exploit. It basically involves suggesting related products to buyers that have already make purchases on your website. Suggesting additional products to buy, which complement the purchases they already made guarantees that you sell more products to the same buyer, and hitherto make more money from a single buyer. Yet, the best upselling approach is one which does not suggest that you’re being intrusive or exploitative. You stand a serious chance of losing a buyer forever if they feel exploited. Instead, you guarantee an upsell by employing strategies that makes the buyer feel they need the product you suggested. Naturally, it is easier to make sales to an existing customer than trying to sell to a new one. This is what makes the prospect of upselling enticing. A customer who has bought one of your products would be more willing to listen to your suggestion of another product and make a purchase. Upselling is therefore essential to make conversions from existing customers and can serve as a great source of revenue generation for businesses. The trick, however, is learning how to upsell without pushing too hard or appearing intrusive. Retargeting has traditionally been used as a great marketing strategy to get in front of visitors that bounced off of a website, and push them to make purchases with personalized ads that directly target them. Yet, retargeting has been shown to be an amazing tool to upsell products and services. At retargeting.biz, we have made the amazing discovery that conversion rates are considerably higher when...
Mistakes to avoid when starting a retargeting campaign

Mistakes to avoid when starting a retargeting campaign

Potential customers visit your site but leave without converting. Later, they surf the web and find your ads appearing online, your ads recapture their interest, bringing them back to your site and woohoo, potential customers turn into happy customers! That’s retargeting in simple words. There is no doubt that retargeting is one of the most valuable means of reaching your target customers. Simple and cost-effective, it surely deserves a place in your marketing campaign strategy. Sadly, just like chocolates, you can have too much of a good thing. Here are Mistakes to Avoid When Starting a retargeting campaign: Showing Too Many Impressions One of the major concerns of most brands before starting a retargeting campaign is the fear of overwhelming, annoying, or creeping out their consumers. This is a valid concern. To avoid this trap, simply set a limit frequency cap to check the amount of impression each of your users is served. Not Showing Enough Impressions Not showing sufficient impressions can render your retargeting campaign as useless as running too numerous campaigns. The essence of retargeting is in its ability to keep your brand top of mind among users with continuous exposure. If you only serve a few campaigns a month, it won’t be enough to set brand awareness and solidify brand recall. Not Creative With Ads The success of your campaign depends largely more on the banner ads used than any other factor, so it’s important to dedicate time and other resources into creating beautiful ads. This influences greatly, your banner retargeting. Same Boring Ads Running same ads for months will yield a weaker performing campaign. And...
Discover how retargeting can prevent cart abandonment

Discover how retargeting can prevent cart abandonment

Retargeting is an online advertising which focuses on the consumer as a result of the consumer’s activity on the internet. This form of targeted advertising uses a web bug which is embedded in customer’s e-mail to enable a marketer display ads to the consumer on the internet. As an online retailer, retargeting will enable you track visitors to your website and convert them to your customers. It is a great way of bringing back customers who leave an online store before checking out. The following tips will aid an online retailer in using retargeting to prevent cart abandonment. 1. Information about Customers Online shopping allows a shopper easy access to several online shops. This enables a shopper to compare items and their prices before making any purchase. A shopper may abandon a shopping cart as a result of high price of items or unexpected total cost. Unfinished transaction is a problem to e-commerce as well as online marketers. However, an abandoned cart can be a source of information to a digital marketer. Information about items a shopper was interested in can be obtained from an abandoned cart. Such information is used by the retailer to create targeted ads which will display the items of interest as well as related items which the shopper may be interested in. 2. E-mail Reminder E-mail retargeting is very important in encouraging a shopper to complete purchase online. A digital marketer can use e-mail messages to display ads to a shopper while the shopper is online. Such e-mail messages should be sent on time to the shopper before the shopper buys from another online...
How retargeting can help small and medium travel agencies?

How retargeting can help small and medium travel agencies?

With a lot of big dogs in the saturated travels and tours stratosphere, it is becoming increasingly high for small and medium travel agencies to spread their wings and compete favorably with the established and well known travel agencies. Without their might and money, it becomes imperative for these small and medium travel agencies to pursue smart ways to get noticed and make sales. In this light, it is imperative for them to utilize the amazing marketing powers of retargeting to seek and capture visitors who once visit their websites, but left without making bookings. With the travel industry being controlled by personalized preferences of customers, it is necessary for travel agencies to pursue strategies that cater for the specialized and personalized needs of their clients. With retargeting or what is sometimes referred to as remarketing, small and medium travel agencies can easily push relevant and personalized offers to the visitors that have previously visited their website but did not convert. By offering personalized services via retargeting, the customers feel valued and would most often return to the travel agency’s website to complete the transaction they previously abandoned and make their desired bookings. For a successful retargeting, it is important for small and medium travel agencies to search for a focused and experienced retargeting partner who will ensure that their website succinctly convert bookings of low value into bookings of high value. At Retargeting.Biz , we offer you the chance to target and seek out different people who are seeking airfares to specific locations by suggesting adequate hotel bookings and other vacation packages. Apart from this, we provide “smart ads”...
5 Benefits of Retargeting

5 Benefits of Retargeting

Don’t you just hate all those intrusive messages you receive every day? Yeah, thought so. Fortunately, marketers become more and more aware about the importance of retargeting and they’ve even started acquiring experience. Experts estimate that less than 2% of web traffic makes a purchase, complete a sign up or a form. It’s a shame to leave that 98% unexploited, right? Well, this is where retargeting comes in. And if these numbers aren’t enough to convince you about its ‘power’, let’s break it down in a few point. To be more specific, today we’re talking about the benefits of retargeting. Precise targeting What makes retargeting so great is that it helps you to avoid situations in which you’re shooting with ads all over the Web, on website potential clients never visit. Instead, you are displaying ads solely to people who have already expressed their interest in your business. Increases your marketing reach Let’s say that you’re already using an advertising system, like AdWords or Facebook Ads. You already have a specific reach, but what if we told you that you can expand it? You guessed it, with retargeting. You can have your ads shown on even more websites, making your brand and your site even more popular. And you know what’s even better? You can advertise on top, premium websites, at some excellent rates! Better engagement One of the main aspects that affects a site is the time spend by visitors on it. Retargeting  allows you to reconnect with people in a meaningful way. But some numbers work better than a promise, right? Well, you can get back in...