by retargeting | Nov 11, 2015 | E-commerce trends
What can you tell us about your online customer service? Are you closer enough to your customers? You probably know that we are living right now the “Age of Customer” and that “Power to the Customers” is the motto; that’s why beside investing $$ in bringing visitors to your website, you should definitely think about how to improve your online store customer service. Do you know what successful businesses have in common? Satisfied Customers! Knowing the fact that online stores are less personal than the offline ones, you should think about how to fill this gap, so your clients won’t feel the absence of a human being. In the online medium things move faster: think about an unsatisfied customer – what are his options to express his anger? He can send you an email, he can write a social media post, he can leave you a bad review or he could write an entire long blog post about his experience. Think about how many people will see his actions! Don’t forget that they have a Share button! People like to share things – yes even the bad ones! So, considering these consequences, let’s see how you can improve your online store customer service! Be there – of course, this is the first rule. Be there when they need you. Provide them multiple options to contact you – email, telephone or live chat. Be sure that this information about how can they contact you are visible and at the right place. Some online stores prefer tickets for their customer service, but many people think this is a process that takes...
by retargeting | Nov 4, 2015 | E-commerce trends
In our latest article, we talked about How Webinars can Help you Grow your Business and we gave you five effectively important reasons to start creating webinars in order to increase your customers’ engagement and your revenues. Today, we want to tell you how to create high converting webinars because, in order to achieve the goals we’ve mentioned before, you need to take into consideration some important steps to create useful, engaging and memorable webinars. You don’t have to be scared because you don’t have to be a pro in order to create successful webinars! These online mini-courses can bring you a lot of qualified leads that can turn them into happy customers because they know you, they know how you treat their problems and that you are ready to answer their questions, in order to help them increase their business. Do you know why a webinar can give you so much value? Because this is the form of content that can bring your customers’ attention at its highest level! So let’s find out how to create a great webinar! 1# Think about the topic: a simple and effective way to choose the best topics for your audience is to think about your customers’ questions. Pick a strong question and then build an entire presentation around it. Other sources that can reveal you great subjects for your webinars are the keywords your customers search for and your most popular articles list. Of course, a great topic needs a great subject line – this is the business card you give to your customers. Don’t forget that you have to make them curious about...
by retargeting | Oct 29, 2015 | E-commerce trends
Did you ever think about hosting a webinar for your customers? No? Well, today we will tell you more about some great benefits of a webinar that will convince you to start planning one right after reading this article. First of all, let’s scratch a short definition of it for those whom are not familiar with this great marketing channel, but want to find out more about it. A webinar is like a Skype session used for a professional purpose which allows you to connect to your audience through the internet connection for presentations, lecture, seminars and it gives you the opportunity to make it interactive because you can let your listeners ask you questions and also share your screen with them. It can be a great, professional, engaging and also funny way to connect to your audience. Now, let’s talk about benefits: 1. Build a strong relationship: people love to meet the human part behind the company because they do business with people, not with companies. This way you give them the opportunity to know you, trust you and as a result of this engagement, make business with you. 2. Collect feedback: a direct conversation with your audience can give them the freedom to express their thoughts and opinions about your presentation and you also receive the answers you need in order to improve your business. This is how you will understand their needs and you will know how to handle your future projects. 3. Gain new leads: promoting your webinar can bring you more and qualified leads – use Google, Social media channels, Blog Posts, banners on your...
by retargeting | Oct 21, 2015 | E-commerce trends
As we all know Marketing is taking advantage of every opportunity and that’s exactly what it did with videos. Marketeers already found out that video is another content marketing channel that can be great for you if you want to reach out new clients and engage with them in an amazing way. You can use videos in different ways: talk about your company, present your services, create a description for your products or for “how to” explanations. You probably already know that videos are important, but… do you use video marketing to promote your business? Do you know that 64% of consumers are more likely to buy something after they watch a video of that product? If you are thinking that videos are expensive, let us tell you that they can be as expensive as you want. You don’t have to hire a professional team to create a video; people love no filter videos because they think they represent the reality itself. So let’s see why we should use video marketing for your business! 1. People like videos: they love watching videos rather than reading tons of text. They pay more attention to a video than to a sales copy that many times it’s just a boring text. You have less chances your customers read your text than watching your entire video. A video is more attractive and engages better with you customers. 2. Video are easy to share: people use to share the content they love with their friends and families. You can post it to your social media channels or on other websites. There are available some tools...
by retargeting | Oct 9, 2015 | E-commerce trends
The online market continues to grow as more and more customers tend to buy their goods online. When talking about e-commerce giants we definitely have two big names in our mind: Amazon – in the US and Alibaba – in China. But it seems that now, these two big players are fighting for another big territory: India. Amazon is there since 2013, while Alibaba just opened his doors this year. Both of them have their weapons for sure… In 2014, Amazon was voted the 9th most-visited website while Taobao (Alibaba’s division) was on 10th place. Did you know that Amazon’s original name is “Cadabra”? Amazon was founded by Jeff Bezo in 1994 in Washington, while Alibaba is a little bit younger – founded in 1999 by Jack Ma. Do you know how many employees do they have? Well, considering 2014, there were 88.400 employees for Amazon and only 24.000 for Alibaba. Want to find out more about this fight between the giants of the e-commerce world? Enjoy the infographic below! Start your free trial now Sources: http://www.entrepreneur.com/article/248345 http://www.investopedia.com/articles/investing/061215/difference-between-amazon-and-alibabas-business-models.asp http://www.smartinternchina.com/resources/internship-resources/120-amazon-vs-alibaba http://www.ecommercefuel.com/alibaba-vs-amazon/ http://qz.com/412887/alibaba-and-amazon-are-headed-for-an-epic-showdown-in-india/ Photos: http://www.entrepreneur.com/article/248345...
by retargeting | Oct 7, 2015 | E-commerce trends
Many marketeers invest time and money in promoting their offers – landing pages, product descriptions, photos, great traffic, but they forget to invest in their checkout page. Or maybe they just got used with cart abandonment, considering that its open rate is over 70%. But this is not a good thing at all! You could make some changes to your checkout process that can improve your conversion rate and also make your customers happier. There is no perfect check out page that fits all the existing e-commerce websites – it depends on the products you sell and your industry. Obvious, the best way to see what works for your online shop’s checkout page is by testing the elements you want to implement. Here are some tips that could turn your non-converting checkout page into a successful one. 1. Visual checkout process: of course a one-click checkout page would be great, but if you can’t do that at least you could show the checkout process to your customers. It seems like the number of steps that compound you process is inversely proportional with your conversation rate. 2. Add to cart confirmation: this confirmation may save you a lot of abandoned shopping carts because many people leave your website just because at the end, when they see the total, they think that’s too much for them. You could avoid this by displaying an “Add to cart” confirmation and a preview for your customer’s cart so he won’t get surprised by the end. 3. No forced registration: we all know that we would like to save all our customer’s addresses...
