Nowadays, literally, everyone with a smartphone has access to social media. As a consequence, many people think that they know what it takes to build a brand, and selling products using those tools. They’re good at taking pretty pictures and using clever hashtags. But there’s much more to social media marketing than getting a few Likes on a picture.
Social media is always changing course. But, throughout all these fast moving landscape shifts, one thing has never changed: the value of the social share.
Humans ‘feel’ first, and ‘think’ afterward! It’s been scientifically proven. Actually, the emotional part of our brains is able to process sensory information 80% faster than the cognitive section.
Brands have been using personalization in their marketing efforts for years, but that doesn’t mean they’re doing it right. With more and more businesses investing in personalized content, they need the right strategy and technology to get meaningful results. If you start by just simply personalizing an email greeting or sending bulk emails to large cohorts of your database, you’ll likely only see incremental results from your efforts.
40 percent of the world’s population is represented by active users of social media. Social media has revolutionized how companies communicate with, listen to and learn from customers, much like TV advertising did in the 20th century.
Want more sales? Clicks? Engagement? Digital marketing is about helping customers move along their journey faster. And if you want to improve your digital marketing, you need to understand how to turn strangers into super-fans. And that’s called Customer Value Journey, an 8-step path!