Video: The secret weapon to sell to Gen Z!

Video: The secret weapon to sell to Gen Z!

There are a lot of important things that anyone with something to sell need to know about Generation Z, the people born approximately between 1995 and 2015. But here is the most important fact: as of this year, Gen Z is about to become the biggest population segment, about 32% of the 7.7 billion people on Earth.

Nostalgia – How can brands use it!

Nostalgia – How can brands use it!

Nostalgia is a powerful instrument. From childhood movies to the music that accompanied us through high school, our memories invoke feelings of security, comfort, and trust. After all, our past experiences have formed who we are today.

Email marketing trends to put you on the map!

Email marketing trends to put you on the map!

As 2019 started and marketing budgets “refilled,” it’s our chance to give email marketing a restart and refocus efforts on innovation and speed to keep pace with the demanding customer. Consumer expectations for quality content will keep on increasing, it’s like an eternal tradition.