Gone are the days when a brand could sink all of its heart, soul, and budget into a single creative experience. You can’t be so singularly focused, your audience sure isn’t.
Competition comes as something natural with any business. That’s even more a given for e-commerce brands where it’s not just about local competitors that you need to worry about. Customers are overwhelmed with options, and they want to quickly understand what makes one product or brand different than another. Knowing the right way to position yourself and your products can mean the difference between standing out and blending in. That’s why it’s crucial for you to understand how to identify a unique selling proposition (USP) to help guide your branding and marketing decisions.
If you want to form connections with potential customers and clients, having a great brand story is key. This type of content enables people to identify with your brand and care about it, its the “why and how” of your business, including your driving mission, your struggles, and your successes.
A brand’s value is based on how much profit it makes, how strong the brand is in comparison to the competitors and the role that the branding plays in the product purchase.
Nowadays, literally, everyone with a smartphone has access to social media. As a consequence, many people think that they know what it takes to build a brand, and selling products using those tools. They’re good at taking pretty pictures and using clever hashtags. But there’s much more to social media marketing than getting a few Likes on a picture.
Social media is always changing course. But, throughout all these fast moving landscape shifts, one thing has never changed: the value of the social share.