How to Automate Your Black Friday Campaign With Retargeting

There are less than two months until Black Friday, so online entrepreneurs are gearing up with their best offers to welcome the waves of customers. I am sure you are also preparing your own strategy because you want your sales to skyrocket.  But if you want to maximize your chances to run a very successful Black Friday campaign, you need to start automating your digital marketing processes. That means less work for you and more money. In this post, we will show you how you can launch your Black Friday campaign with just a few clicks with the Retargeting platform.  What is Retargeting? Retargeting is an eCommerce marketing automation software that uses personalized triggered messages to increase sales for online shops. The soft analyze user activity on your website and then it uses personalized Black Friday pop-ups to make an offer. Sounds cool, huh? Additionally, the tool offers a vast array of automated and fully personalized services from Google, Facebook & Instagram ads to personalized emails, pop-ups, and onsite product recommendations, with significantly increased performance at a lower cost.  Online Shops Problems Low conversion rates, below 1% Bounce rate higher than 45% Over 70% cart abandonment rate Low retention rate No user activity tracking  Benefits of using Retargeting Increased conversion rate Decreased bounce rate Recovered abandoned carts Develop a database of subscribers Unlimited access to the platform Live chat support What You Can Do with Retargeting Apart from sending personalized messages, Dynamic Ads are used to drive more traffic to the online store and remarket the existing traffic by engaging the target audience with Black Friday incentives. Dynamic Ads...
Memes in marketing: Do they work?

Memes in marketing: Do they work?

Brands are always coming up with new and innovative ways to capture their audience. Looking for a fun way to engage people on social media? Have you considered using memes in your marketing? If you frequently browse social media news feeds, you probably come across memes several times a day. You know, those captioned pictures that often ridicule human behavior in a humorous way? Well, many brands across various industries are taking advantage of this online trend to attract more attention on social media.     Why include memes in your social media content In today’s overcrowded marketing landscape, humor and familiar media can engage hard-to-reach consumers. For professional storytellers, meme marketing can be an extremely low-cost way to create engaging content that attracts a following. Across industries, more marketers are using memes to build community, relate to their audience, and stick in their followers’ memory. Here are a couple of reasons why including memes in your marketing strategy is a good idea: Are inexpensive: Memes play off of content that’s created by other people so you don’t need to create an original video or photo yourself. They save small businesses and digital marketers time that would be needed to produce original content. Instead, you can riff off of existing media by adding a new caption or twist. Support community: Memes are funny, and that helps foster community among your followers. They create a sense of belonging because your audience can relate to the situation you refer to and everyone’s in on the same joke. If you can make your audience laugh, you’ll attract followers and help viewers relate...
Develop your brand’s identity and stand out!

Develop your brand’s identity and stand out!

Competition comes as something natural with any business. That’s even more a given for e-commerce brands where it’s not just about local competitors that you need to worry about. Customers are overwhelmed with options, and they want to quickly understand what makes one product or brand different than another. Knowing the right way to position yourself and your products can mean the difference between standing out and blending in. That’s why it’s crucial for you to understand how to identify a unique selling proposition (USP) to help guide your branding and marketing decisions.