by Andra Coman | Apr 23, 2021 | Content Marketing, E-commerce trends, Email Marketing, Growth Strategies, Mobile Marketing, Retargeting tool, Social Media, Technology
They want a blooming garden, you want a blooming business. Check out these home & deco marketing ideas and get ready to see your sales go through the roof! If shoppers can’t touch the fabric, make them feel it. Create unique experiences and leverage personalisation to turn subscribers into customers. Make social media your partner in crime. If visitors are reluctant, make them buy. It is all about finding their soft spots.
by Alana Tanasescu | Apr 20, 2021 | E-commerce trends, Email Marketing, Growth Strategies, Social Media, Technology
Predictive customer segmentation gathers useful information about shoppers to predict their future actions or their likelihood to buy a product. Generate traffic and boost your sales by using an exit pop-up and the power of email and push notifications automated campaigns. They know what you want before you do.
by Alana Tanasescu | Apr 16, 2021 | Content Marketing, E-commerce trends, Growth Strategies, SEO, Social Media
The Easter Bunny is just a click away. It’s time to think of creative marketing strategies to boost your sales. Our advice? Be unique! Customise your web design and turn Easter traditions into smart online marketing campaigns. Leverage social media and never forget to create FOMO (Fear of Missing Out). Always be one step ahead of your competitors and learn from your mistakes.
by Andrei Petrache | Jan 23, 2020 | E-commerce trends
Google is about to make a new move, similar to Firefox and Safari, and block third-party cookies on Chrome. While the other two web giants have already taken these measures, Google will take a slightly different and gradual approach which will be finalised by 2022. The announcement was made on the 14th of January. What are third-party cookies? Third party cookies consist of a few lines of code used by digital marketing specialists to track user activity and target certain audiences based on user-tracking analysis. Why Google wants to block third-party cookies on Chrome One of Google’s main objectives is to provide a secure online environment and protect user privacy. This initiative comes as a response to an increase in third-cookie blocking by users. Still, why are these cookies considered invasive by users so much that they would block them? For example, if you browse some pieces of furniture in an online store and then you start seeing ads on websites that have nothing to do with your previous browsing, that happens thanks to third-party cookies. And while many of us are not very fond of the high number of ads, these are extremely effective. But because through these third-party cookies user preferences are not taken into consideration 100%, Safari and Firefox are no longer supporting this type of tracking. How will Google block third-party cookies? As an alternative to this challenge, Google plans to introduce a new initiative called ‘Privacy Sandbox.’ Through this initiative, Google intends to provide an ideal online environment both for users and advertisers. This means Google wants to sustain a web that supports ads...
by Andrei Petrache | Nov 22, 2019 | E-commerce trends
Just like Google gets algorithm updates continuously, Google Ads are getting better as well. So you might be wondering whether it’s time to complement your text ads with Google Shopping Ads and if there are benefits in doing that. This post will outline 6 advantages of Google Shopping Ads and how they will make your products more visible. So let’s dive in. 1) Increased Visibility (On Mobile Too) Probably the best part about Google Shopping Ads is that you don’t have to be popular. Even if you don’t have a brand that people are familiar with, your products can still gain more visibility than ever. That is because your products are displayed based on the customers’ keywords and they will be the first thing the customers will see. Speaking of visibility… since a big chunk of searches are performed through mobile devices, Google Shopping Ads by Retargeting will take up roughly 50% of the display space, which means that your products will have great visibility. 2) Enhanced Click-Through-Rate Another great advantage of Google Shopping Ads is that they are more powerful than AdWords text ads and that’s thanks to the visuals. Therefore, more online entrepreneurs are investing more in Google Shopping Ads because these ads lead to a 26% increase in conversion rates. Image-featured ads are preferred both by customers who already know what they are looking for, but also by those who are not sure yet what they want to buy and they need a product thumbnail to make up their mind. 3) Lower Cost-Per-Click Since Google Shopping CPC (cost per click) and PPC (pay per click) are...
by Sebastian Cosmor | Oct 21, 2019 | E-commerce trends
Black Friday is knocking on your door and your online store needs to be ready to welcome the overwhelming crowd of customers hunting for discounts. So how do you prepare? And when do you know if you’re ready? This post will emphasise 5 Black Friday marketing tips to boost your traffic and increase your sales. So let’s dive in. What exactly is Black Friday? Black Friday comes right after the American Thanksgiving and it’s not just a day, but more like the start of a long-awaited holiday season. That’s why entrepreneurs prepare in advance by providing record discounts to their most popular products. Black Friday ends with Cyber Monday which is essentially the same type of event designed for online shopping only. Now that you have a rough idea of what’s Black Friday and its origin, it’s time to outline the first crucial step you need to take to make sure you start your Black Friday campaign with the right foot. Evaluate Last Year’s Results Since you’re the one who knows best how well your eCommerce business performed in 2018, there’s a list of questions you need to ask yourself to see what direction to take for your Black Friday campaign. What were your best performing ads? Try to see what messages performed better and why others didn’t. Maybe what made the difference were the benefits they provided, the writing style, or the type of audience. What was your bidding strategy? Was the investment worth the effort? If not then you should assess your campaign for 2018 again and calculate how you can invest without risking too much and...
