Tips for a Successful Marketing Automation Campaign

Tips for a Successful Marketing Automation Campaign

The importance of a killer ‘Call-to-action’

Think about all the times you’ve signed up for things in your life. Each one is likely a result of an effective call-to-action short sentence.

If you hadn’t been drawn in by the copy or design of the call-to-action, or been guided so eloquently through the signup process, you would probably use fewer apps and websites.

Your call-to-action needs to be “an instruction to the audience to provoke an immediate response” pointing out the way in which the customer will benefit from your inducement.

So you have to create a CTA that is easy to see and shows above-the-fold in your email content. Use short, simple action words, such as: start, join, discover, learn, get, order, buy. (Read more…)

E-mail marketing statistics Infographic

E-mail marketing statistics Infographic

Thanks to the latest E-mail Marketing Infographic, we’ve found out some special insights about how people behave in certain situations regarding their daily e-mail reading routine. We would like to share important facts with you, so bear with us through this article, as we’ll be giving the best tips to help improve the brand communication. (Read more…)

Retargeting and CloudCart partnership

Retargeting and CloudCart partnership

With CloudCart and Retargeting every small idea turns into a profitable business

Retargeting indeed has no borders. And the proof of that is our new partnership with CloudCart, one of the biggest e-commerce platforms in Bulgaria. With Retargeting and CloudCart the shoppers can expand their online business with just a few clicks in order to keep their clients happy. (Read more…)

Retargeting in Hungary, at the Ecommerce Expo Budapest 2017

Retargeting in Hungary, at the Ecommerce Expo Budapest 2017

The e-commerce spring event in Budapest gathered over 2,000 visitors, biggest e-shop platforms in Hungary, marketers and decision makers in one place. And Retargeting team checked in.

Ecommerce Expo Budapest is an event where renowned experts from e-commerce industry and delegates gather to discuss on the topics ranging from advanced knowledge of marketing techniques, to conversion rate optimization, marketing data-driven and many more.

We welcomed hundreds of visitors at our stand, met with old, but also new e-shops representatives and we attended a number of talks to learn more about the current and future trends in e-commerce. (Read more…)