The road to success isn’t paved with candy canes and happy customers all over. But if you are an e-shop owner you might already know that. We are all aware everything’s easier said than done, but there are certain ways that can guarantee you’ll have more success if you do them the right way. We’re coming to your aid with the 6 best tips that could help get your online store to the next level. (Read more…)
Don’t let the competitors define your growth strategy. Instead, focus on what matters the most ─ customers.
Let’s be honest! We all care about what others think and in business that often means measuring the competition.
Me, myself and MY problems!
While it’s important to keep an eye on competitors, it’s unwise to base your strategy on what they do, because you will always be a step behind. How can you be innovative if you always wait for them to make a move?
Also, you are too focused on today. The present is important, but thinking about the future is essential for business growth, and that means freeing yourself from comparison.
Rather than worrying about your competitors, focus on what matters most: Your customers. After all, without them, your business would cease to exist.
That is not to say you should ignore the competition. But the difference is that you should keep an eye on your competitors to get information, not instructions. (Read more…)
So let’s say you’re not a professional marketer. You are an entrepreneur who runs his business by himself so therefore you’re doing mostly everything, including taking care of your brand’s online and offline presence. Marketing is a must if you wanna exist as a business, and being creative is the key to success here as well. But is creativity in Marketing a free process or are there certain rules that keep you trapped in a box?
Deciding which direction you want your brand to go and making a creative strategy for it is an investment of attention, time and money. You should know upfront if you have a little bit of all of these for the specific activity of getting creative. Now, let’s set the record straight! Many people understand that creativity in Marketing is about delivering great ads that people see and like. But it goes further than that. With Marketing becoming more complex and rigorous season by season, you need to adapt to new terms and conditions as they keep updating. (Read more…)
Join us for 3 LIVE webinars starting this Thursday, at 4 p.m., Bucharest time (GMT+3)!
You will learn how to boost the conversion rate of your online store up to 100% in the first 3-6 months. This set of webinars is designed for each e-shop owner, marketer or agency representative in order to share the marketing expertise we’ve gathered throughout our international presence. (Read more…)