by Andreea Handoca | May 17, 2018 | E-commerce trends
All-in-one-screen shoppable content could evolve in ways that dramatically change e-commerce and marketing. In today’s digital age, content is increasingly being viewed as a primary factor behind purchasing decisions in e-commerce. People don’t want to buy goods and services instead, they want to buy relations, stories, and magic. The result? More and more brands are getting serious about content, favoring it over ads. In other words, content in e-commerce is now thriving.
by Andreea Handoca | Apr 19, 2018 | Retargeting Updates
Low CTRs? Decreasing conversion rates? Having trouble setting up an AdWords or Facebook Ads campaign? Choose Retargeting.biz, the best remarketing tool!
by Andreea Handoca | Apr 9, 2018 | E-commerce trends
A/B testing is a powerful instrument used to increase a website’s conversion rate, which basically means increasing the chances of turning simple visitors into customers. For example, if you want to figure out which is the best version of a title for one of your landing pages, all you have to do is to conduct an A/B test and let your visitors decide which one is more likely to increase your conversion rate.
by Andreea Handoca | Mar 29, 2018 | E-commerce trends
If you think Instagram is just for posting pictures with your latest outfit or your last vacation, think again. With over 800 million active users each month, the platform is currently one of the fastest growing social media platforms. This presents a huge opportunity for brands, so don’t hesitate to take advantage of Instagram marketing.
by Andreea Handoca | Mar 15, 2018 | E-commerce trends
Before social media, your boss may have increased your budget and told you to buy more ads, sponsor additional events, or throw your logo on a bus stop bench, but in today’s world, the biggest challenge for marketers is getting better results while spending less money. How can we solve this challenge? Neuromarketing.
