About 50 percent of online shoppers turn to images of the product when looking for something and it inspires them to purchase, and more and more turn to Google Images. That’s the reason Google recently announced it is introducing a new way for retailers to promote products in image search with shoppable ads.
As 2019 approaches, the digital marketing landscape that includes SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. There may have been a time when you could’ve dismissed artificial intelligence or visual search as just the new kid on the block, but that time is long gone. There are many new marketing trends and strategies that are evolving in the current high-tech, Internet-connected era and businesses should use them to succeed in their efforts because what worked for you last year may not work this year. So here are the key digital marketing trends for 2019!
A groundbreaking shift in digital marketing is on the horizon and the boom in IoT (Internet of Things) technology will soon allow us to analyze, predict, and respond to consumer behavior in almost every market possible.
Weekly, new announcements create opportunities for brands to deliver better customer experiences through search. And the trend is only set to grow at an eye-watering rate through 2020 when it is predicted $79 billion will be spent on SEO services and technologies.
We’ve all heard the buzzword and its relationship to cryptocurrencies, but few have dug in to see how blockchain can change the world of social media where centralized channels and user-produced content consumed by platforms is the norm. With the market value of cryptocurrencies close to $1 trillion in 2018, this technology is one of the most promising upcoming shifts in the industry.