by Andreea Handoca | Mar 5, 2018 | E-commerce trends
What makes content convincing? The secret ingredient to awesome content isn’t a tight argument or even a great concept. It’s EMOTIONS! People make most of their decisions based on how they’re feeling. This is especially true when it comes to purchasing decisions. Forging positive connections with your audience won’t just increase sales, but it will also promote brand loyalty. Leverage emotion in your marketing and your content will just keep getting better.
by Andreea Handoca | Feb 22, 2018 | E-commerce trends
Focusing on your products or services is a marketing strategy that’s been used and reused. If you want to stand out from the crowd, demonstrate your customers that you share their beliefs and values.
by Andreea Handoca | Feb 19, 2018 | E-commerce trends
In today’s over-saturated market, finding the right customers is crucial to your success. Only by targeting and knowing what their expectations are will you be able to meet their constantly rising needs. There are numerous factors that determine shoppers’ buying habits and the most important of them is the generation gap. Influenced by a multitude of cultural and social circumstances, different generations develop distinct shopping habits. By assessing customers’ upbringing, behavior patterns, interests, motivations, and goals, you will manage to determine where to direct product development. Millennials (1980 – 2000) Product discovery through integrated approach Considering that 91% of teens who own a cell phone actively text, this is one of the most efficient ways to address them and inform them about your product. Grown up in the world of digital evolution, these so-called Digital Natives are familiar with the basics of online marketing and, most importantly, of their value as consumers. They don’t respond to traditional marketing tactics. For them, images of products posted on social media by their actual users serve as a guarantee of quality. Additionally, Millennials want marketers to know their opinion on their product and, for this purpose, they use hashtags. This is called user-generated content and it plays a vital role in leveraging user social proof. Social awareness is important! As they were affected by the financial crisis, Millennials are extremely price-sensitive. Among all factors like product quality, availability, and reliability, price plays a fundamental role in their buying decisions. Another important trait that characterizes them is a strong sense of social awareness. Namely, this group prefers buying from brands that...
by Andreea Handoca | Feb 8, 2018 | E-commerce trends
If you didn’t already know just how important it is, according to new reports, personalization is key to marketing efforts because it helps engage your audience and drive revenue. It helps you identify, segment and target people who land on your site with specific, personalized messages thought out their experience, making your marketing more effective. Personalization puts the consumer at the center, designing it not only for them but around them.
by Andreea Handoca | Jan 29, 2018 | E-commerce trends
The best way for an e-commerce venture to succeed is by providing relevant products and content to the audience. Making the shopping experience as personal and tailored as possible for each individual consumer. Product recommendation has become the driving force for any e-commerce business.
