by Andreea Handoca | Mar 7, 2019 | E-commerce trends
They stop by, they click around, but too many of them just leave. If you run an online store, you’d definitely like to convert more of your traffic into buyers. All online stores face a somewhat essential problem that prevents more conversions, trust! Or more specifically the lack of trust. People tend to trust things more when other people trusted them first. This is something that can be impacted in surprising ways with the smart use of social proof.
by Andreea Handoca | Feb 18, 2019 | E-commerce trends
How great would it be if every single one of your first-time customers kept coming back for more? Wouldn’t it be even better if they loved your brand so much that they told all of their friends about you?
by Andreea Handoca | Dec 27, 2018 | E-commerce trends
Unlike celebrities, influencers come from any background or industry, and they can have varying amounts of followers. One thing they all have in common is that they’re social media figures who have gathered a defined audience around themselves. Their ability to influence others allows them to give a human voice to brands.
by Andreea Handoca | Dec 24, 2018 | E-commerce trends
Conversion rate optimization is all about increasing the number of site visitors who complete a site goal, no matter if it’s a purchase, a download or a sign-up. No matter how much extra traffic you generate, it is meaningless if your site isn’t up to scratch. If a website doesn’t match expectations or engage your users then, no matter how stunning your ads are up to this point, your traffic will bounce, maybe never to return.
by Andreea Handoca | Dec 17, 2018 | E-commerce trends
How many of you remember the days when you had one game on your phone and your family yelled at you about being addicted to the phone? Fast forward to present times and you can’t walk down the street without at least one person posing for a selfie or someone not with his/her eyes glued to the phone screen.
