Digital strategies to pique viewers’ interest

Digital strategies to pique viewers’ interest

by | Sep 9, 2019 | Social Media

The attention span of the average ad viewer is growing shorter and shorter. On top of that, ads that require sustained engagement are less likely to click with many audiences. So how can you capture this shrinking resource with your digital marketing tactics? To pique a viewer’s interest, you’ll need to incorporate a couple of tips for keeping it short, punchy and useful.   Clarity is the key Your guiding principle should be to create something that’s useful or interesting to the viewer and doesn’t make them work too hard for it. Tell them in a sentence or less why they should care about your ad. One way to create clarity is to give the viewer a simple and concrete concept to latch on. Such as a new feature, a strong testimonial, a short phrase that uses active, exciting language, a pleasant or exciting image that creates an aspirational desire. It takes practice to develop digital advertising strategies that get the customers attention. When in doubt, consider the limitations and advantages of the medium in which you’re working.   Get to know each digital platform’s particularities Each digital advertising platform has its own set of rules. Know the terrain of the digital landscape. Make sure that you can articulate your message in different ways depending on the platform. With Twitter, LinkedIn, Facebook and other social media platform advertising, you’ll need to be especially aware of this. If your social media posts aren’t getting enough engagement, consider that they might need to be tailored to the platform better. Review some best practices and stay on top of recent updates when...
Back-to-school marketing ideas

Back-to-school marketing ideas

by | Sep 5, 2019 | Events

Back-to-school shopping is a great selling opportunity for e-commerce businesses. Everything from apparel and accessories to school supplies and dorm essentials are among the most searched products starting in mid-July until well into September.

More traffic from Instagram Stories without the Swipe-Up feature

More traffic from Instagram Stories without the Swipe-Up feature

by | Aug 22, 2019 | Social Media

The “Swipe Up” feature on Instagram Stories is a very popular way to get more traffic to your website. The option enables you to add a direct link back to your site, which your Stories viewers can then access by simply swiping up on your Stories frame. But, unfortunately, it is only accessible to those with 10,000 or more followers or a verified profile.

Context, the missing ingredient of your social media

Context, the missing ingredient of your social media

by | Jun 17, 2019 | Social Media

With social media engagement hovering below 0.1% and organic social visibility in a continuous decline, social media might not seem like the lucrative marketing channel it once was. While social media reach may be declining, your customers are still relying on these platforms to help them find information and connect with brands. So, we have to figure out how to reach them in a landscape that’s working against us. We have to make social work for us in a different way. Part of this starts with the content itself. How do we give our audience something that interests them, that stands out, that captures their attention, all while adhering to character limits? We add context! Here are a few ways you can do just that!   More than a headline You just copy the post title and throw it into a social update. Easy enough right? The problem with this is it can be so boring! In most cases, it doesn’t sell the post and it certainly doesn’t encourage people to click. Instead of just sharing the headline, consider the following:   Quotes: Whether it’s a quote shared within the piece or a sentence that captured your attention, use call outs in your update. Statistics: Statistics are a great way to make a point and/or support an idea. On top of that, they tend to draw people’s attention. Have a stat within your content that is intriguing? Use that in your social updates. Challenges and solutions: Is your content solving someone’s problem? Then lead with that. Tell your audience what the challenge is and how your content is helping...