The psychology behind buying and how you can use it

The psychology behind buying and how you can use it

People are buying and consuming more than ever before. Studies link impulse buying in general to the personality of the person, the pleasure of buying something new, and their connection with the brand. As an entrepreneur with a product to offer, you want to reach as wide of an audience as possible. In order to achieve your goal of making it big, you have to understand buyers and how psychology can drive people towards making a purchase today. Let’s take a look at the psychology behind buying in an attempt to learn why people make certain decisions. Also, let’s dive into how a business can make his business appealing to a wider audience through psychological marketing techniques.   The left-digit effect One of the most common marketing tactics that we have all seen before has a name, the left-digit effect. The last time you went to the store and purchased something because it was only 19 dollars and 99 cents and not 20 dollars, you experienced the left-digit effect. Humans have an odd habit of focusing on the left digits of the price. People do this so often that marketers found a way to use it to their advantage. When you price something at 19 dollars and 99 cents instead of 20 dollars, customers will be more likely to buy. The difference is literally a penny, yes. However, the brain rationalizes the purchase as being between 10-20 dollars instead of 20-30, which makes it appear more affordable.   The frequency illusion Have you ever had a friend or relative recommend a brand or product, only for you to suddenly...
Social media marketing tips to boost your conversions

Social media marketing tips to boost your conversions

Nowadays, literally, everyone with a smartphone has access to social media. As a consequence, many people think that they know what it takes to build a brand, and selling products using those tools. They’re good at taking pretty pictures and using clever hashtags. But there’s much more to social media marketing than getting a few Likes on a picture.

Channel your sales with YouTube videos

Channel your sales with YouTube videos

Do you want to hook people and get them engaged, build brand awareness, increase your market reach and drive sales? Then there’s no better way to do that than with a video! And without a doubt, a YouTube channel is the best way to get video in front of an audience.