With e-commerce being one of the most competitive industries, there is no wonder Artificial Intelligence is very welcomed in assisting online retailers to improve their customer experience and increase commercial value.
Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximized, a well-prepared website and a marketing strategy are a must.
How many of you when you were kids liked getting new toys? Who doesn’t, right? And every time you got one, it seemed like the only toy in the world, it made you forget all about the others. Sales are not that different. Everyone wants those new customers and puts all the efforts there. But by doing so, you forget all about the existing customers.
Competition is normal in business and is tougher and tougher when it comes to e-commerce where it’s not just your local competitors that you need to worry about. That’s why it’s crucial for all entrepreneurs to understand how to identify a unique selling proposition to help guide your branding and marketing decisions.
Specialists agree that 85% of customer-business relationships will be through technology within the next two years. And a big part of these relationships will take place with the help of Messenger marketing, a way for businesses to not only provide lightning-fast customer service but also drive sales.