YouTube Stories: A new promoter or a fail?

YouTube Stories: A new promoter or a fail?

Stories have become one of the most successful formats of social media. Snapchat, Facebook, and   Instagram are the most popular versions, with the latter surpassing all others to reach 400 million daily users this year.
As a result of this success, the latest social media app to experiment with Stories is YouTube, with its version now being rolled out to creators with 10,000 subscribers or more. But is it another wannabe or will it catch on with viewers?

Conversion rate optimization: Why it matters for your business?

Conversion rate optimization: Why it matters for your business?

Conversion rate optimization is all about increasing the number of site visitors who complete a site goal, no matter if it’s a purchase, a download or a sign-up. No matter how much extra traffic you generate, it is meaningless if your site isn’t up to scratch. If a website doesn’t match expectations or engage your users then, no matter how stunning your ads are up to this point, your traffic will bounce, maybe never to return.