Pinterest is a great source of traffic for e-commerce due to the platform’s focus on visuals. Users can find pins on almost anything they want and most times these people are already in a buying mood. If you’re not tapping into Pinterest traffic potential as an e-shop owner, then you’re already missing a lot.
Our brains can identify images seen for as little as 13 milliseconds, and according to recent studies, 65% of us are visual learners. This means that more than half of us recognize, absorb and retain information better if it’s conveyed through a picture or video rather than text.
Your content marketing plan is a big investment of time and resources. You write, share, curate and promote content with the goal of increasing engagement.